المؤلفون: Ebbes, Peter (AUTHOR), Germann, Frank (AUTHOR), Grewal, Rajdeep (AUTHOR) ebbes@hec.fr

المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p1-21. 21p.

مصطلحات موضوعية: *MARKETING, *BOARDS of directors, *INTERLOCKING directorates, *POWER (Social sciences), *BUSINESS networks

المؤلفون: Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K., Vilcassim, Naufel J.

مصطلحات موضوعية: HD28 Management. Industrial Management, HD Industries. Land use. Labor, HB Economic Theory

وصف الملف: text

Relation: http://eprints.lse.ac.uk/120477/1/Breaking_the_Glass_Ceiling_empowering_female_entrepreneurs_through_female_mentors.pdf; Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel J. orcid:0000-0003-0192-8014 (2024) Breaking the glass ceiling: empowering female entrepreneurs through female mentors. Marketing Science, 43 (2). 244 - 253. ISSN 0732-2399

الاتاحة: http://eprints.lse.ac.uk/120477/
http://eprints.lse.ac.uk/120477/1/Breaking_the_Glass_Ceiling_empowering_female_entrepreneurs_through_female_mentors.pdf
https://pubsonline.informs.org/journal/mksc

المؤلفون: Germann, Frank, Hess, Ronald L., Meloy, Margaret G.

المصدر: Marketing Accountability for Marketing and Non-marketing Outcomes

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/S1548-643520210000018005

المؤلفون: Costello, John P., Garvey, Aaron M., Germann, Frank, Wilkie, James E.B.

المصدر: Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p110-127, 18p

مصطلحات موضوعية: HEALTH behavior, SOCIAL norms, HEALTH promotion, NORMATIVE theory (Communication), TRENDS, COMMUNICATION in health education

المؤلفون: Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank, Vilcassim, Naufel

المصدر: Journal of Marketing, 2021 May 01. 85(3), 78-96.

URL الوصول: https://www.jstor.org/stable/27114295

المؤلفون: Suhag, Rahul, Grewal, Rajdeep, Germann, Frank

المصدر: SSRN Electronic Journal ; ISSN 1556-5068

الاتاحة: https://doi.org/10.2139/ssrn.4291508

المؤلفون: Germann, Frank¹ (AUTHOR), Garvey, Aaron M.² (AUTHOR)

المصدر: Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p469-485. 17p. 2 Color Photographs, 3 Graphs.

مصطلحات موضوعية: *AWARENESS advertising, *BRAND name products, PLACEBOS, SHOES

المؤلفون: Germann, Frank¹ fgermann@nd.edu, Anderson, Stephen J.² sjanderson@tamu.edu, Chintagunta, Pradeep K.³ pradeep.chintagunta@chicagobooth.edu, Vilcassim, Naufel⁴ n.vilcassim@lse.ac.uk

المصدر: Marketing Science. Mar/Apr2024, Vol. 43 Issue 2, p244-253. 10p.

مصطلحات موضوعية: *BUSINESSWOMEN, *GLASS ceiling (Employment discrimination), *BUSINESSPEOPLE, *FIELD research, SELF-efficacy, MENTORS

الشركة/الكيان: ECONOMIC & Social Research Council (Organization) , GREAT Britain. Dept. for International Development

المؤلفون: Sridhar, Shrihari, Germann, Frank, Kang, Charles, Grewal, Rajdeep

المصدر: Journal of Marketing, 2016 Jul 01. 80(4), 39-55.

URL الوصول: http://www.jstor.org/stable/44134949

المؤلفون: GARVEY, AARON M., GERMANN, FRANK, BOLTON, LISA E.

المصدر: Journal of Consumer Research, 2016 Apr 01. 42(6), 931-951.

URL الوصول: https://www.jstor.org/stable/26570264

المؤلفون: Kang, Charles, Germann, Frank, Grewal, Rajdeep

المصدر: Journal of Marketing, 2016 Mar 01. 80(2), 59-79.

URL الوصول: http://www.jstor.org/stable/43786296

المؤلفون: Germann, Frank, Ebbes, Peter, Grewal, Rajdeep

المصدر: Journal of Marketing, 2015 May 01. 79(3), 1-22.

URL الوصول: https://www.jstor.org/stable/43784403

المؤلفون: Costello, John P., Garvey, Aaron M., Germann, Frank, Wilkie, James E.B.

المصدر: Journal of Marketing Research ; volume 61, issue 1, page 110-127 ; ISSN 0022-2437 1547-7193

الاتاحة: http://dx.doi.org/10.1177/00222437231167832
http://journals.sagepub.com/doi/pdf/10.1177/00222437231167832
http://journals.sagepub.com/doi/full-xml/10.1177/00222437231167832

المؤلفون: Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K., Vilcassim, Naufel

المصدر: SSRN Electronic Journal ; ISSN 1556-5068

الاتاحة: http://dx.doi.org/10.2139/ssrn.4396899

المؤلفون: Costello, John P., Garvey, Aaron M., Germann, Frank, Wilkie, James E.B.

مصطلحات موضوعية: FOS: Economics and business, 150402 Hospitality Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::78c89152ed938bea0e3130a82ffcbe72

المؤلفون: Germann, Frank, Grewal, Rajdeep, Ross, William T., Srivastava, Rajendra K.

المصدر: Marketing Letters, 2014 Jun 01. 25(2), 179-191.

URL الوصول: https://www.jstor.org/stable/24571134

المؤلفون: McAlister, Leigh¹ (AUTHOR) leigh.mcalister@mccombs.utexas.edu, Germann, Frank² (AUTHOR), Chisam, Natalie³ (AUTHOR), Hayes, Pete⁴ (AUTHOR), Lynch, Adriana⁴ (AUTHOR), Stewart, Bill⁴ (AUTHOR)

المصدر: Journal of the Academy of Marketing Science. May2023, Vol. 51 Issue 3, p617-635. 19p.

مصطلحات موضوعية: *MARKETING, *BRANDING (Marketing), *CORPORATE communications, TAXONOMY, RESEARCH questions, SCIENTIFIC method

المؤلفون: McAlister, Leigh, Germann, Frank, Chisam, Natalie, Hayes, Pete, Lynch, Adriana, Stewart, Bill

المصدر: Marketing Department Faculty Publications

مصطلحات موضوعية: Marketing organization, Typology, Taxonomy, Marketing decision, Differentiator, Cost leader, Line, Staff, Advertising and Promotion Management, Business, Business Administration, Management, and Operations, Business and Corporate Communications, Marketing, Organizational Behavior and Theory, Sales and Merchandising

Relation: https://digitalcommons.unl.edu/marketingfacpub/39; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755790/pdf/11747_2022_Article_911.pdf

الاتاحة: https://digitalcommons.unl.edu/marketingfacpub/39
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755790/pdf/11747_2022_Article_911.pdf

المؤلفون: Chisam, Natalie, Germann, Frank, Palmatier, Robert W.

المصدر: Journal of Public Policy & Marketing ; volume 41, issue 3, page 213-215 ; ISSN 0743-9156 1547-7207

الاتاحة: http://dx.doi.org/10.1177/07439156221092413
http://journals.sagepub.com/doi/pdf/10.1177/07439156221092413
http://journals.sagepub.com/doi/full-xml/10.1177/07439156221092413

المؤلفون: Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank, Naufel Vilcassim

مصطلحات موضوعية: FOS: Economics and business, 150402 Hospitality Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::780ccafba1166845e44c2a8072099d53