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المؤلفون: Evdoxia Kyriacou, George G. Panigyrakis
المصدر: Global Fashion Management Conference. 2020:1422-1434
مصطلحات موضوعية: Integrated marketing communication, Internal marketing, Internal communication, Knowledge management, Value system, Universities, Economics and Business, business.industry, Social Sciences, Internal communications, Business, Integrated marketing communications
وصف الملف: pdf
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المؤلفون: Pantelitsa Yerimou, George G. Panigyrakis
المصدر: Global Fashion Management Conference. 2020:1457-1461
مصطلحات موضوعية: Antecedent (logic), Atmospherics, Psychology, Cognitive psychology
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المصدر: Journal of Marketing Communications. 26:666-684
مصطلحات موضوعية: Marketing, business.industry, 0502 economics and business, 05 social sciences, Corporate social responsibility, 050211 marketing, Business, Business and International Management, Corporate identity, Public relations, 050203 business & management
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المصدر: Global Fashion Management Conference. 2018:1004-1014
مصطلحات موضوعية: Expression (architecture), media_common.quotation_subject, Voting, Personality, Psychology, Social psychology, media_common
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5
المصدر: Strategic Innovative Marketing and Tourism ISBN: 9783030361259
مصطلحات موضوعية: media_common.quotation_subject, Self-brand, Perspective (graphical), Personality, Identity (social science), Cross-cultural, Brand experience, Advertising, Context (language use), Role theory, Psychology, media_common
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مصطلحات موضوعية: Marketing, Rhetoric, Communication, media_common.quotation_subject, Self, Social Sciences, Advertising, Brand attachment, Consumer-brand relationships, Social media marketing activities, Connection (mathematics), Social media marketing, Brand engagement in self-concept, Economics and Business, Self-brand connections, Social media, Sociology, media_common
وصف الملف: pdf
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المصدر: Current Research on Gender Issues in Advertising ISBN: 9781351213745
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المؤلفون: Antigone G. Kyrousi, George G. Panigyrakis, Eirini Koronaki
مصطلحات موضوعية: Marketing, Value (ethics), Luxury brands, Value creation, media_common.quotation_subject, 05 social sciences, Conceptual model (computer science), Social Sciences, Brand attachment, Arts-based initiatives, Media and Communications, The arts, Brand loyalty, 0502 economics and business, 050211 marketing, Psychology, Function (engineering), 050203 business & management, media_common
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المؤلفون: Geon-Cheol Shin, George G. Panigyrakis
المصدر: Journal of Global Scholars of Marketing Science. 24:241-245
مصطلحات موضوعية: Value (ethics), Postmodernity, Individualism, Coproduction, Modernity, media_common.quotation_subject, Gentleness, Contemporary society, Sociology, Marketing, Maturity (finance), media_common
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المصدر: Marketing Intelligence & Planning. 31:654-673
مصطلحات موضوعية: Marketing, business.industry, Stressor, Social Sciences, Sample (statistics), Brand management, Media and Communications, Affect (psychology), Corporation, Cross-cultural studies, Comparative method, Test (assessment), Cross-cultural research, Job satisfaction, business
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المصدر: Corporate Communications: An International Journal. 18:135-160
مصطلحات موضوعية: Stereotyping, Organizational Behavior and Human Resource Management, Greece, Consumer behaviour, Attitude, media_common.quotation_subject, Culture, Social Sciences, Advertising, Female stereotypes, Media and Communications, Attitudes, Cyprus, Industrial relations, Psychology, Social psychology, media_common
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المصدر: Global marketing conference proceeding.
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المصدر: Asia Pacific Journal of Marketing and Logistics. 22:90-100
مصطلحات موضوعية: China, media_common.quotation_subject, Social Sciences, Advertising, General Medicine, Media and Communications, Tourism, Olympic Games, Beijing, Ecotourism, Political science, Perception, Cities, Marketing, media_common
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المؤلفون: George G. Panigyrakis, Prokopis K. Theodoridis
المصدر: International Journal of Retail & Distribution Management. 37:600-628
مصطلحات موضوعية: Marketing, Measure (data warehouse), Greece, Business performance, Social Sciences, Sem analysis, Context (language use), Internal marketing, Reward system, Customer orientation, Economics and Business, Key informants, Business, Supermarkets, Business and International Management, Construct (philosophy), Retailing
وصف الملف: pdf
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مصطلحات موضوعية: Marketing, Derogation, Communication, 05 social sciences, Perspective (graphical), Social Sciences, 050109 social psychology, Advertising, Context (language use), Evolutionary psychology, Female stereotypes, Moderation, Media and Communications, Competition (economics), Intrasexual competition, Sexual selection, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Empirical evidence, Social psychology
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المؤلفون: George G. Panigyrakis, Prokopis K. Theodoridis
المصدر: Journal of Retailing and Consumer Services. 14:137-149
مصطلحات موضوعية: Marketing, Greece, Social Sciences, Context (language use), Media and Communications, Object (philosophy), Retail industry, Market orientation, Void (composites), Retail performance, Business, Supermarket chains
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المؤلفون: Kalliopi Chatzipanagiotou, George G. Panigyrakis
المصدر: Review of Business Information Systems (RBIS). 10:91-104
مصطلحات موضوعية: Engineering, Basic dimension, business.industry, Information quality, Design characteristics, Technical support, System quality, Information system, General Earth and Planetary Sciences, Marketing information system, Marketing, business, Support services, General Environmental Science
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المؤلفون: George G. Panigyrakis, Kalliopi Chatzipanagiotou
المصدر: Review of Business Information Systems (RBIS). 8:69-82
مصطلحات موضوعية: Information management, Marketing management, business.industry, Orientation (mental), Market orientation, Information system, General Earth and Planetary Sciences, Internal communications, Marketing, business, Marketing strategy, Domestic market, General Environmental Science
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المؤلفون: Cleopatra Veloutsou, George G. Panigyrakis
المصدر: Journal of Marketing Management. 20:105-131
مصطلحات موضوعية: Marketing, Role stress, Job stress, Strategy and Management, media_common.quotation_subject, Job design, Job attitude, Ambiguity, Role conflict, Job performance, Job satisfaction, Business, Social psychology, media_common