المؤلفون: Isac, Maria José, Garcia, Sheila Farias Alves, da Silva, Dirceu

المصدر: ReMark - Revista Brasileira de Marketing; v. 22 n. 4 (2023): Special Issue Marketing and Digital Transformation; 1709-1763 ; 2177-5184

مصطلحات موضوعية: Banking marketing, Consumer behavior, Mobile banking, Marketing de serviços bancários, Comportamento do consumidor

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/23729/10545; https://periodicos.uninove.br/remark/article/view/23729

الاتاحة: https://periodicos.uninove.br/remark/article/view/23729

المؤلفون: Garcia, Sheila Farias Alves, Moraes , André Calabrez Hilf de, Galli, Lesley Carina do Lago Attadia, Silva, Dirceu da

المصدر: PODIUM Sport, Leisure and Tourism Review; v. 12 n. 3 (2023): set./dez.; 396-438 ; 2316-932X

مصطلحات موضوعية: Futebol, Intenção Comportamental, Lealdade, Marketing esportivo, Satisfação, Marketing esporetivo, Behavioural intent, Football, Loyalty, Sports Marketing, Satisfaction, Intención conductual, Fútbol, Lealtad, Marketing deportivo, Satisfacción del cliente

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/podium/article/view/21888/10473; https://periodicos.uninove.br/podium/article/view/21888

الاتاحة: https://periodicos.uninove.br/podium/article/view/21888

المؤلفون: Briza, Jorge Andre, Garcia , Sheila Farias Alves, Galli , Lesley Carina do Lago Attadia

المصدر: Journal of Administrative Sciences; Vol. 29 (2023) ; Revista de Ciencias Administrativas; Vol. 29 (2023) ; Revista Ciências Administrativas; v. 29 (2023) ; 2318-0722

مصطلحات موضوعية: modelo de aceitação tecnológica, mobile banking, prorrogações rurais, technological acceptance model, rural extensions, modelo de aceptación tecnológica, prórrogas rurales

وصف الملف: application/pdf

Relation: https://ojs.unifor.br/rca/article/view/13242/7168; https://ojs.unifor.br/rca/article/view/13242

الاتاحة: https://ojs.unifor.br/rca/article/view/13242
https://doi.org/10.5020/2318-0722.2023.29.e13242

المؤلفون: MINETTO, Henrique Borges de Jesus, GALLI, Lesley Carina do Lago Attadia, GARCIA, Sheila Farias Alves, LIMA, Gustavo Barbieri

المصدر: Anais do Simpósio Sul-Mato-Grossense de Administração ; v. 6 n. 6 (2023): Anais do VI Simpósio Sul-Matogrossense de Administração; 40 - 62 ; 2675-4185

مصطلحات موضوعية: Indicadores de desempenho em marketing, Medição de desempenho, Gestão estratégica

وصف الملف: application/pdf

Relation: https://periodicos.ufms.br/index.php/SIMSAD/article/view/19384/12967; https://periodicos.ufms.br/index.php/SIMSAD/article/view/19384

الاتاحة: https://periodicos.ufms.br/index.php/SIMSAD/article/view/19384

المؤلفون: Garcia, Sheila Farias Alves

Thesis Advisors: Martinelli, Dante Pinheiro

مصطلحات موضوعية: Administração de serviços de saúde - Ribeirão Preto, Health service management, Negociação (Administração), Negotiations, Pequenas e médias empresas, Small business

وصف الملف: application/pdf

الاتاحة: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-20032007-144132/

المؤلفون: Jungles, Bruna Ferreira, Garcia, Sheila Farias Alves, Carvalho, Dirceu Tornavoi de, Braga Júnior, Sérgio Silva, da Silva, Dirceu

المصدر: ReMark - Revista Brasileira de Marketing; v. 20, n. 4 (2021): (out.dez.); 267 - 299 ; 2177-5184

مصطلحات موضوعية: Consumer Behavior, Attitude, Theory of Planned Behavior, Food-Related Lifestyle, Structural Equation Modeling, Comportamento do Consumidor, Atitude, Teoria do Comportamento Planejado, Estilo de Vida Relacionado à Alimentação, Modelagem de Equações Estruturais

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/19192/9323; https://periodicos.uninove.br/remark/article/view/19192

الاتاحة: https://periodicos.uninove.br/remark/article/view/19192
https://doi.org/10.5585/remark.v20i4.19192

المؤلفون: de Oliveira, David Uender, Lima, Gustavo Barbieri, Garcia, Sheila Farias Alves, Galli, Lesley Carina do Lago Attadia

المصدر: Brazilian Journal of Development; v. 7, n. 10 (2021); 97831-97849 ; 2525-8761

مصطلحات موضوعية: Marketing Digital. Redes Sociais. Engajamento. Métricas. Instagram

وصف الملف: application/pdf

Relation: https://www.brazilianjournals.com/index.php/BRJD/article/view/37913/pdf; https://www.brazilianjournals.com/index.php/BRJD/article/view/37913

الاتاحة: https://www.brazilianjournals.com/index.php/BRJD/article/view/37913
https://doi.org/10.34117/bjdv7n10-212

المؤلفون: Arroyo, Cristiane Sonia, Galli, Lesley Carina do Lago Attadia, Prates, Glaucia Aparecida, Garcia, Sheila Farias Alves, Caminhas, Ana Margarida Theodoro, Senno, Elisângela Pereira, Sala, Otávia Travençolo Muniz

المصدر: Brazilian Journal of Development; v. 7, n. 5 (2021); 47026-47041 ; 2525-8761

مصطلحات موضوعية: Empresa familiar. Gestão de Pessoas. Recrutamento. Seleção. Remuneração

وصف الملف: application/pdf

Relation: https://www.brazilianjournals.com/index.php/BRJD/article/view/29592/23334; https://www.brazilianjournals.com/index.php/BRJD/article/view/29592

الاتاحة: https://www.brazilianjournals.com/index.php/BRJD/article/view/29592
https://doi.org/10.34117/bjdv.v7i5.29592

المؤلفون: Garcia, Sheila Farias Alves, Marchi, Gabriela de Melo, Jungles, Bruna Ferreira

المصدر: ReMark - Revista Brasileira de Marketing; v. 19, n. 2 (2020): (abr./jun.); 309-333 ; 2177-5184

مصطلحات موضوعية: Identity, Digital Extended Self, Conceptual Framework, Wine Consumption, Vivino, Identidade, Eu Estendido Digital, Estrutura Conceitual, Consumo de Vinho

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/17772/8378; https://periodicos.uninove.br/remark/article/view/17772

الاتاحة: https://periodicos.uninove.br/remark/article/view/17772
https://doi.org/10.5585/remark.v19i2.17772

المؤلفون: Ferreira, Bruna Jungles, Mota, Ender da Silva, Garcia, Sheila Farias Alves

المصدر: Brazilian Journal of Development; v. 5, n. 10 (2019); 19739-19769 ; 2525-8761

مصطلحات موضوعية: comportamento do consumidor, alimentos orgânicos, atributos

وصف الملف: application/pdf

Relation: https://www.brazilianjournals.com/index.php/BRJD/article/view/3843/3636; https://www.brazilianjournals.com/index.php/BRJD/article/view/3843

الاتاحة: https://www.brazilianjournals.com/index.php/BRJD/article/view/3843
https://doi.org/10.34117/bjdv5n10-188

المؤلفون: Muniz, Heitor de Castro, Garcia, Sheila Farias Alves, Lima, Gustavo Barbieri de

المصدر: Brazilian Journal of Development; v. 5, n. 10 (2019); 19193-19218 ; 2525-8761

مصطلحات موضوعية: Experiências de Consumo, Consumo simbólico, Rituais de Consumo

وصف الملف: application/pdf

Relation: https://www.brazilianjournals.com/index.php/BRJD/article/view/3771/3571; https://www.brazilianjournals.com/index.php/BRJD/article/view/3771

الاتاحة: https://www.brazilianjournals.com/index.php/BRJD/article/view/3771
https://doi.org/10.34117/bjdv5n10-151

المؤلفون: Garcia, Sheila Farias Alves, Mello, Taísa Facioli Homem de, Bighetti, Henrique Barbosa, Lima, Gustavo Barbieri

المصدر: Gestão & Planejamento - G&P; v. 24, jan./dez. 2023

مصطلحات موضوعية: Media Consumption, Use and Gratification, Social Media, Interaction, Motivation, Scale, Consumo de Media, Uso y Gratificación, Media social, Interacción, Motivación, EscalaConsumo de Media, Escala, Ciências Sociais Aplicadas, Administração, Marketing, Consumo de Mídia, Uso e Gratificação, Mídia Social, Interação, Motivação

وصف الملف: application/pdf

Relation: https://revistas.unifacs.br/index.php/rgb/article/view/7058

الاتاحة: https://revistas.unifacs.br/index.php/rgb/article/view/7058

المؤلفون: Garcia, Sheila Farias Alves, Carvalho, Dirceu Tornavoi de, Miranda, Cláudio de Souza, Bosco, Bianca Rose Monteiro

المصدر: ReMark - Revista Brasileira de Marketing; v. 17, n. 4 (2018): Outubro - Dezembro; 487-501 ; 2177-5184

مصطلحات موضوعية: Food Quality Perception. Consumer Behavior. Attributes. Benefits, Percepção de Qualidade de Alimentos. Comportamento do Consumidor. Atributos. Benefícios

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/12451/6010; https://periodicos.uninove.br/remark/article/view/12451

الاتاحة: https://periodicos.uninove.br/remark/article/view/12451
https://doi.org/10.5585/remark.v17i4.3758

المؤلفون: Akiyama, Fernando Lara, Lima, Gustavo Barbieri, Garcia, Sheila Farias Alves, Galli, Lesley Carina do Lago Attadia

المساهمون: Universidade Estadual Paulista (UNESP)

مصطلحات موضوعية: Brand Management, Positioning, Medical-Hospital-Dental Sector

وصف الملف: 181-196

Relation: Caderno Profissional De Marketing Unimep; Caderno Profissional De Marketing Unimep. Piracicaba: Univ Metodista Piracicaba-unimep, v. 10, n. 2, p. 181-196, 2022.; http://hdl.handle.net/11449/237635; WOS:000829091100010

الاتاحة: http://hdl.handle.net/11449/237635

المؤلفون: Braga Junior, Sergio Silva, da Silva, Dirceu, de Moraes, Nelson Russo, Garcia, Sheila Farias Alves

المصدر: ReMark - Revista Brasileira de Marketing; v. 15, n. 3 (2016): Julho - Setembro; 390-400 ; 2177-5184

مصطلحات موضوعية: Greenwashing, Retail, Green Product, Consumer Behaviour, Sustainability, Varejo, Produto Verde, Comportamento do Consumidor, Sustentabilidade

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/12138/5783; https://periodicos.uninove.br/remark/article/view/12138

الاتاحة: https://periodicos.uninove.br/remark/article/view/12138
https://doi.org/10.5585/remark.v15i3.3342

المؤلفون: Oliveira, José Brás Barreto de, Spazziani, Maria de Lourdes, Oliva, Valéria Nobre Leal de Souza, Cardieri, Elisabete, Takaki, Massanori, Cardoso, Victor José Mendes, Langoni, Hélio, Troncarelli, Marcella Zampoli, Rodrigues, Eliana Curvelo, Nunes, Hélio Rubens de Carvalho, Lucheis, Simone Baldini, Victoria, Cassiano, Barros, Caio Nunes de, Suman, Glaucea, Domingues, Paulo Francisco, Santos, Amanda Langeani dos, Schulz Filho, Augusto Francisco, Santos, Bruna dos, Silva, Carolina Polo Camargo da, Gramorelli, Felipe Ruiz, Gomes, Maittê Davi, Parré, Malvina Martins, Marchetti, Susana de Oliveira, Kawakami, Tatiana Sayuri, Veiga, Nabor, Almeida, Rodrigo Batista de, Dornelas, Lívia Carrasco, Arruda, Liys Aparecida de Souza, Oliveira, Gabriela B., Su, Letícia Silmán, Sakoda, Jhessica Naomi, Pallini, Helena Fassina, Gallo, Caroline de Cássia, Borges, Raquel Olando, Telles, Daniele Maria, Oliveira, Vinícius B. de, Gomes, Renata Silva, Garcia, Mayara, Lourenço, Letícia Aparecida Casarin, Arakaki, Lyssa Natsue, Bertoloni, Analisa Vasques, Mira, Olívia Almeida Machado, Kiyonaga, Letícia Lie, Petinati, Bruna Ewely da Silva, Neiro, Jônatas Garcia, Carvalho, Adolorata Aparecida Bianco, Hoppe, Estevam Guilherme Lux, Bürger, Karina Paes, Buzinaro, Maria da Glória, Fonseca, Maria Imaculada, Samara, Samir Issa, Brancatti, Paulo Roberto, Goto, Rumy, Spalding, Marianne, Vasconcellos, Luana Marotta Reis de, Ito, Cristiane Yumi Koga, Silveira, Vanessa Ávila Sarmento, Ortiz, Zélia, Salgado, Miguel Angel Castillo, Moreno, Vania, Barbosa, Guilherme Correa, Paulino, Maria de Lourdes Mendes Vicentini, Alves, Maria José Queiroz de Freitas, Sartori, Denise Rangel da Silva, De Gobbi, Juliana Irani Fratucci, Oliveira, Rosemary Rodrigues de, Silva, Caio Samuel Franciscati da, Ciarlini, Luciana Del Rio Pinoti, Ciarlini, Paulo Cesar, Oliveira, Cristiano Claudino, Rocha, Mitscheli Sanches da, Tavares, Thalita de Almeida, Domingues, Maria Aparecida Custódio, Toyoda, Cristina Yoshie, Raymundo, Taiuani MarquineConforto, Elenice de Cássia, Puoli Filho, José Nicolau Prospero, Curvelo, Eliana, Hussni, Carlos Alberto, Alves, Ana Liz Garcia, Rodrigues, Celso Antonio, Watanabe, Marcos Jun, Mamprim, Maria Jaqueline, Amorim, Rogério Martins, Pinto, José Paes de Almeida Nogueira, Lopes, Maria Denise, Borba, Marcelo de Carvalho, Silva, Silvia Helena Modenese Gorla da, Quijano, Santiago Montealegre, Feitosa, Eloi, Lopes, Rosemara Perpétua, Locci, Valter, Marques, Emilia de Mendonça Rosa, Sousa, Sidnei de Oliveira, Schlünzen Junior, Klaus, Silva, Samuel da, Oliveira, Juliano Antônio de, Dias, Rubens Alves, Lamas, Rita de Cássia Pavan, Silva, Flávia Souza Machado da, Cortela, Beatriz Salemme Correa, Nardi, Roberto, Maltempi, Marcus Vinicius, Sampaio, Daniel Julien Barros da Silva, Néia, Silvely Nogueira de Almeida Salomão, Franciso, Arlete Maria, Fiorin, Evandro, Bueno, Fernando Protti, Garcia, Sheila Farias Alves, Fernandes, Silvia Aparecida de Souza, Baron, Cristina Maria Perissinotto, Hirao, Hélio, Concário, Marcelo, Souza, Renata Junqueira de, Girotto, Cyntia Graziella Guizelim Simões, Risso, Luciene Cristina, Moura, Denise Aparecida Soares de, Andrelo, Roseane, Caldas, Rosângela Formentini, Stupiello, Érika Nogueira de Andrade, Silva, Antonio Carlos Barbosa da, Vicentini, Larissa Roberta, Vasconcelos, Mariana Pereira de, Muzzeti, Luci Regina, Viveiro, Alessandra Aparecida, Zancul, Maria Cristina de Senzi, Gonçalves Junior, Oswaldo, Telles, João Antonio, Bernardo, Cristiane Hengler Corrêa, Morales, Angélica Gois, Sant'Ana, Ricardo Cesar Gonçalves, Queiroz, Timóteo Ramos, Possas, Lidia Maria Vianna, Margonari, Denise Maria, Rozenfeld, Cibele Cecílio de Faria, Marques, Sandra Mari Kaneko, Silva, Odair Luiz Nadin da, Salomão, Ana Cristina Biondo, Sandes, Egisvanda Isys de Almeida, Rocha, Nildicéia Aparecida, Gileno, Rosângela Sanches da Silveira

المساهمون: Universidade Estadual Paulista (UNESP)

مصطلحات موضوعية: Ciências Biológicas - Metodologias, Ciências Exatas - Metodologias, Ciências Humanas - Metodologias

Relation: Coleção PROGRAD (UNESP); http://www.unesp.br/portal#!/prograd/e-livros-prograd/; OLIVEIRA, José Brás Barreto de; SPAZZIANI, Maria de Lourdes; OLIVA, Valéria Nobre Leal de Souza (Org.). Coletânea das experiências de inovação na graduação da Unesp. São Paulo: Pró-Reitoria de Graduação, 2014. (Coleção PROGRAD). ISBN 9788561134167.; http://hdl.handle.net/11449/140090; 5272388662903892; 1729433561448038; 8282678535227179; 7671075123602579; 9476843874583499; 8789480458377552; 9477933792138174; 6048136678393266; 8407424457814716; 3613940018299500; 5006685136114327; 1644614435495857; 5851335209487224; 1479442959766102; 7692178987743785; 4055717099002218; 7989397951395253; 5990590753771856; 0585723113037140; 6847958862033252; 6666129914663018; 4054743490715328; 8854318602850671; 1374626424632581; 2583087501700013; 1474830375607171; 8235700830441386; 6917116652167404; 6889854224137179; 8469314873958494; 6715750582526555; 6247875767912368; 0560375539823534; 8242499078777769; 7124628942184244; 0943223045871060; 9283539953757012; 6543563161403421; orcid:0000-0002-5623-6093; orcid:0000-0003-1480-5208; orcid:0000-0003-1187-198X; orcid:0000-0002-7051-7879; orcid:0000-0003-3824-146X; orcid:0000-0003-3958-7227; orcid:0000-0002-4655-0724; orcid:0000-0002-5264-5092; orcid:0000-0002-9994-5009; orcid:0000-0002-1349-659X; orcid:0000-0003-3472-9089; orcid:0000-0002-4755-5375; orcid:0000-0001-8915-9541; orcid:0000-0002-9957-7437; orcid:0000-0002-2416-2173

الاتاحة: http://hdl.handle.net/11449/140090
http://www.unesp.br/portal#!/prograd/e-livros-prograd/

المؤلفون: Garcia, Sheila Farias Alves, Louzada, Roberto, Galli, Lesley Carina do Lago Attadia, Barbosa, Alison de Lima dos Santos

المصدر: PODIUM Sport, Leisure and Tourism Review; v. 4, n. 1 (2015): Janeiro - Abril; 48-61 ; 2316-932X

مصطلحات موضوعية: Marketing esportivo, Gestão de Clubes de Futebol

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/podium/article/view/9130/3933; https://periodicos.uninove.br/podium/article/view/9130

الاتاحة: https://periodicos.uninove.br/podium/article/view/9130
https://doi.org/10.5585/podium.v4i1.116

المؤلفون: Garcia, Sheila Farias Alves

مصطلحات موضوعية: Social communication, Public Communication, Public Management, Popular Participation, Transparency in the Public Administration, Access to the information, Comunicação Social, Comunicação Pública, Gestão Pública, Participação Popular, Transparência na Administração Pública, Acesso a informação

وصف الملف: application/pdf

Relation: https://periodicos.fclar.unesp.br/temasadm/article/view/6124/4598; https://periodicos.fclar.unesp.br/temasadm/article/view/6124; http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-048&d=article6124oai

الاتاحة: https://periodicos.fclar.unesp.br/temasadm/article/view/6124
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-048&d=article6124oai

المؤلفون: Garcia, Sheila Farias Alves, Marchi, Gabriela de Melo, Jungles, Bruna Ferreira

المساهمون: Universidade Estadual Paulista (Unesp), CNPq, Renner Stores SA

المصدر: Web of Science
Repositório Institucional da UNESP
Universidade Estadual Paulista (UNESP)
instacron:UNESP
ReMark-Revista Brasileira de Marketing; v. 19, n. 2 (2020): (abr./jun.); 309-333
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

مصطلحات موضوعية: Conceptual Framework, Identity, Digital Extended Self, Wine Consumption, Vivino, Identidade, Eu Estendido Digital, Estrutura Conceitual, Consumo de Vinho

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0c840738dd0fb9e327098caaf313594a

المؤلفون: Sciasci, Victor, Garcia, Sheila Farias Alves, Galli, Lesley Carina do Lago Attadiai

المصدر: ReMark - Revista Brasileira de Marketing; v. 11, n. 2 (2012): maio - agosto; 69-95 ; 2177-5184

مصطلحات موضوعية: Market positioning, Global brands, Marketing, posicionamento, marcas globais

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/11953/5577; https://periodicos.uninove.br/remark/article/view/11953

الاتاحة: https://periodicos.uninove.br/remark/article/view/11953
https://doi.org/10.5585/remark.v11i2.2332