المؤلفون: Neureiter, Ariadne¹ (AUTHOR) ariadne.neureiter@univie.ac.at, Stubenvoll, Marlis¹ (AUTHOR), Matthes, Jörg¹ (AUTHOR)

المصدر: Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p511-529. 19p.

مصطلحات موضوعية: *CONSUMER behavior, *GREEN marketing, *BRAND evaluation, *GREENWASHING, *BOYCOTTS, ENVIRONMENTAL literacy

المؤلفون: Bertelė, Andrea, Pacca, Matteo, Weber, Benjamin, Wessling, Vincent

المصدر: McKinsey Quarterly. 2024, Issue 3, p104-110. 7p. 1 Color Photograph, 1 Graph.

مصطلحات موضوعية: *EXECUTIVES, *GREEN marketing, *CONSUMPTION (Economics), *VALUE proposition, *PURCHASING departments, *THIRD-party logistics

المؤلفون: CHUNG IN (HAZEL) YUN¹ ciyun1226@gmail.com, POUNDERS, KATHRYNN¹ kate.pounders@utexas.edu

المصدر: Journal of Advertising Research. Mar2024, Vol. 64 Issue 1, p103-116. 14p.

مصطلحات موضوعية: *GREEN marketing, *GREEN product advertising, *PUBLIC service advertising, *ADVERTISING effectiveness, FRAMES (Social sciences)

المؤلفون: Cheung, Man Lai^1,2 (AUTHOR), Leung, Wilson K. S.³ (AUTHOR), Chang, Man Kit⁴ (AUTHOR), Shi, Si⁵ (AUTHOR) shisi@swufe.edu.cn, Tse, Sin Yan² (AUTHOR)

المصدر: Psychology & Marketing. Feb2025, Vol. 42 Issue 2, p444-469. 26p.

مصطلحات موضوعية: *INFLUENCER marketing, *GREEN marketing, *CONSUMER psychology, *WORD of mouth advertising, *RELATIONSHIP marketing, GREEN products, SOCIAL capital

المؤلفون: Liang, Yongheng¹ (AUTHOR), Yin, Yunlu^1,2 (AUTHOR) yinyunlu@fudan.edu.cn, Xu, Qian² (AUTHOR)

المصدر: Journal of Retailing. Dec2024, Vol. 100 Issue 4, p618-634. 17p.

مصطلحات موضوعية: *GREEN marketing, *CONSUMERS, *RETAIL industry, *PRICES, *FIELD research, *DISCOUNT prices, *PRODUCT attributes

المؤلفون: Esbjerg, Lars, Laursen, Klaus Brønd, Olsen, Jakob Vesterlund

المصدر: Journal of Marketing Management; Dec2024, Vol. 40 Issue 17/18, p1740-1770, 31p

مصطلحات موضوعية: SUSTAINABILITY, SUSTAINABLE consumption, ANIMAL welfare, GREEN marketing, PORK

المؤلفون: Casidy, Riza¹ (AUTHOR) riza.casidy@mq.edu.au, Arli, Denni² (AUTHOR), Tan, Lay Peng¹ (AUTHOR)

المصدر: Journal of Business Ethics. Nov2024, Vol. 195 Issue 1, p215-231. 17p.

مصطلحات موضوعية: *SMALL business, *GREEN marketing, *MARKETING strategy, RELIGIONS, IDEOLOGY

المؤلفون: Zameer, Hashim¹ (AUTHOR) hashimzameer@yahoo.com, Wang, Ying¹ (AUTHOR) yingwang@nuaa.edu.cn, Yasmeen, Humaira¹ (AUTHOR) humaira.yasmeen@nuaa.edu.cn

المصدر: Business Process Management Journal. 2024, Vol. 30 Issue 6, p2047-2072. 26p.

مصطلحات موضوعية: *GREEN marketing, *BIG data, *RELATIONSHIP marketing, *ORGANIZATIONAL learning, STRUCTURAL equation modeling, ACQUISITION of data

المؤلفون: TOMALA, Magdalena¹ mtomala@tu.kielce.pl

المصدر: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 204, p625-641. 17p.

مصطلحات موضوعية: *GREEN marketing, *AIR pollution, URBAN ecology, URBAN research, CITIES & towns

المؤلفون: Song, Yang¹ (AUTHOR) songyang@zcst.edu.cn, Wang, Zhigang¹ (AUTHOR) xiaoxiao-1106@163.com

المصدر: Current Psychology. Nov2024, Vol. 43 Issue 43, p33763-33782. 20p.

مصطلحات موضوعية: *GREEN marketing, *BUSINESSPEOPLE, *MARKET orientation, *SMALL business, STRUCTURAL equation modeling

المؤلفون: Tang, Fei¹ (AUTHOR), Li, Dayuan² (AUTHOR) dayuanLicsu@163.com

المصدر: Business Ethics, the Environment & Responsibility. Oct2024, Vol. 33 Issue 4, p633-648. 16p.

مصطلحات موضوعية: *WOMEN chief executive officers, *GREEN marketing, KNOWLEDGE base

المؤلفون: Papadas, Karolos A.¹ (AUTHOR) karolos.papadas@york.ac.uk, Piha, Lamprini² (AUTHOR) lamprini.piha@ba.uoa.gr, Davvetas, Vasileios³ (AUTHOR) v.davvetas@leeds.ac.uk, Leonidou, Constantinos N.⁴ (AUTHOR) c.leonidou@ouc.ac.cy

المصدر: European Journal of Marketing. 2024, Vol. 58 Issue 10, p2169-2198. 30p.

مصطلحات موضوعية: *EUROPEAN Sovereign Debt Crisis, 2009-2018, *GREEN marketing, *SOCIAL impact, *SUSTAINABLE investing, *DISINVESTMENT, ECONOMIC uncertainty

المؤلفون: Kılıç, İlker¹ mertgurlek89@hotmail.com, Gürlek, Mert²

المصدر: Journal of Sustainable Tourism. Oct2024, Vol. 32 Issue 10, p2181-2206. 26p.

مصطلحات موضوعية: *GREEN marketing, *ECOTOURISM, *SUSTAINABLE tourism, *QUANTITATIVE research, SUSTAINABILITY

المؤلفون: Lee, Chien-Chiang^1,2 (AUTHOR), Pan, Changchun³ (AUTHOR) changchunpan1208@163.com, Song, Yuhang³ (AUTHOR)

المصدر: Emerging Markets Finance & Trade. 2025, Vol. 61 Issue 1, p1-20. 20p.

مصطلحات موضوعية: Green behavior, Artificial intelligence, Green products, Consumers, Marketing strategy, Green marketing

المؤلفون: Kharabsheh, Radwan¹ r.kharab@hu.edu.jo

المصدر: International Journal of Green Management & Business Studies (IJGMBS). Jun2024, Vol. 4 Issue 1, p43-11. 11p.

مصطلحات موضوعية: *GREEN marketing, *PROFITABILITY, *STAKEHOLDER theory, *TREND analysis in business, SOCIAL responsibility

المؤلفون: Lavuri, Rambabu¹ (AUTHOR) rambabu.lavuri@gmail.com, Parida, Ratri² (AUTHOR) ratriparida@gmail.com, Singh, Sonia³ (AUTHOR) sonia23singh@gmail.com

المصدر: Benchmarking: An International Journal. 2024, Vol. 31 Issue 5, p1385-1401. 17p.

مصطلحات موضوعية: *GREEN marketing, *CONVENIENCE sampling (Statistics), PLANNED behavior theory, CONTROL (Psychology), PERCEIVED control (Psychology)

Alternate Title: Effect of Green Marketing on Consumers' willingness to Buy Forest Food ———From Literature Review and Case Analysis.

المؤلفون: 叶芷琦¹, 杨修楠¹, 郝立丽¹

المصدر: China Forestry Economy. Jun2024, Issue 3, p37-42. 6p.

مصطلحات موضوعية: *SUSTAINABLE consumption, *GREEN marketing, *ECONOMIC development, *CONSUMPTION (Economics)

المؤلفون: Akram, Umair¹ (AUTHOR), Lavuri, Rambabu² (AUTHOR), Bilal, Muhammad³ (AUTHOR), Hameed, Irfan⁴ (AUTHOR), Byun, Jaemun⁵ (AUTHOR) jaemun.byun@sejong.ac.kr

المصدر: Journal of Travel & Tourism Marketing. Jun2024, Vol. 41 Issue 4, p453-471. 19p.

مصطلحات موضوعية: *GREEN marketing, *SUSTAINABLE tourism, *BRAND image, *BRAND loyalty, CROSS-cultural studies, TOURIST attractions, INTENTION, ECO-labeling

مصطلحات جغرافية: INDIA, CHINA

المؤلفون: Noguer-Juncà, Ester¹ (AUTHOR), Fusté-Forné, Francesc² (AUTHOR) francesc.fusteforne@udg.edu

المصدر: Journal of Foodservice Business Research. 2024, Vol. 27 Issue 4, p409-418. 10p.

مصطلحات موضوعية: *GREEN marketing, *PLACE marketing, RESTAURANT menus, MENUS, LOCAL foods

مصطلحات جغرافية: CATALONIA (Spain)

المؤلفون: Lu, Shih‐Hao¹ (AUTHOR), Ngo, Thanh‐Sang¹ (AUTHOR) d10908803@mail.ntust.edu.tw, Tran, Huyen Thi Thanh¹ (AUTHOR)

المصدر: Sustainable Development. Jun2024, Vol. 32 Issue 3, p2119-2138. 20p.

مصطلحات موضوعية: *CIRCULAR economy, *GREEN marketing, *TRANSITION economies, *GREEN business, *HIERARCHICAL Bayes model, GREENHOUSE gases, EXPLORATORY factor analysis