المؤلفون: Sayin, Eda, Aydınoğlu, Nilüfer Z., Özsomer, Ayşegül, Gürhan-Canlı, Zeynep

المصدر: Journal of International Marketing; Sep2024, Vol. 32 Issue 3, p83-100, 18p

مصطلحات موضوعية: CONSUMER behavior, BRAND name products, FINANCIAL market reaction, CRISIS management, SOCIAL psychology, PRODUCT management

المؤلفون: Gürhan-Canli, Zeynep, Sayin, Eda

المساهمون: https://ror.org/02jjdwm75

مصطلحات موضوعية: brand extension, congruency, felt betrayal, self-brand connection, word of mouth

وصف الملف: application/pdf

Relation: IE Business School; IE University; Marketing and Communication; https://doi.org/10.1111/ijcs.13011

الاتاحة: https://doi.org/10.1111/ijcs.13011
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184719282&doi=10.1111%2fijcs.13011&partnerID=40&md5=7ab2b147c19f780e4d05be9805f091fb

المؤلفون: Lefkeli, Deniz, Karataş, Mustafa, Gürhan-Canli, Zeynep

المساهمون: Koç Üniversitesi

المصدر: International Journal of Research in Marketing ; volume 41, issue 1, page 138-155 ; ISSN 0167-8116

الاتاحة: http://dx.doi.org/10.1016/j.ijresmar.2023.08.011
https://api.elsevier.com/content/article/PII:S0167811623000654?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0167811623000654?httpAccept=text/plain

المؤلفون: Gürhan-Canli, Zeynep, Sarial-Abi, Gülen, Hayran, Ceren

المصدر: Journal of International Marketing, 2018 Jan 01. 26(1), 96-117.

URL الوصول: https://www.jstor.org/stable/44873833

المؤلفون: Sayin, Eda, Gürhan‐Canlı, Zeynep

المصدر: International Journal of Consumer Studies; Mar2024, Vol. 48 Issue 2, p1-16, 16p

مصطلحات موضوعية: CONSUMER behavior, BETRAYAL, CONSUMER attitudes, CONSUMERS, CONSUMER psychology, PERCEIVED quality

مصطلحات جغرافية: SPAIN

المؤلفون: Gürhan-Canli, Zeynep, Maheswaran, Durairaj

المصدر: Journal of Marketing Research, 2000 Aug 01. 37(3), 309-317.

URL الوصول: https://www.jstor.org/stable/1558473

المؤلفون: Gürhan-Canli, Zeynep, Maheswaran, Durairaj

المصدر: Journal of Marketing Research, 1998 Nov 01. 35(4), 464-473.

URL الوصول: https://www.jstor.org/stable/3152165

المؤلفون: Merdin-Uygur, Ezgi, Sarıal-Abi, Gülen, Gürhan-Canlı, Zeynep

المصدر: European Advertising Academy ; Advances in Advertising Research (Vol. XII) ; page 289-300 ; ISSN 2626-0328 2626-0336 ; ISBN 9783658404284 9783658404291

الاتاحة: http://dx.doi.org/10.1007/978-3-658-40429-1_20
https://link.springer.com/content/pdf/10.1007/978-3-658-40429-1_20

المؤلفون: Gürhan-Canli, Zeynep, Fries, Anne

المصدر: Brands and Brand Management ; page 91-110 ; ISBN 9781003421320

الاتاحة: http://dx.doi.org/10.4324/9781003421320-7

المؤلفون: Hayran, Ceren, Anik, Lalin, Gürhan-Canli, Zeynep

المساهمون: Triberti, Stefano, Marketing Science Institute

المصدر: PLOS ONE ; volume 15, issue 4, page e0232318 ; ISSN 1932-6203

الاتاحة: http://dx.doi.org/10.1371/journal.pone.0232318
https://dx.plos.org/10.1371/journal.pone.0232318

المؤلفون: SWAMINATHAN, VANITHA, GÜRHAN-CANLI, ZEYNEP, KUBAT, UMUT, HAYRAN, CEREN

المصدر: Journal of Consumer Research, 2015 Jun 01. 42(1), 45-58.

URL الوصول: https://www.jstor.org/stable/26570185

المؤلفون: HAYRAN ŞANLI, Ceren, GÜRHAN CANLI, Zeynep

المصدر: Volume: 16, Issue: 3 589-606 ; 2547-9601 ; Pazarlama ve Pazarlama Araştırmaları Dergisi

مصطلحات موضوعية: FOMO, gelişmeleri kaçırma korkusu, duygu, uyarılma, tüketici davranışları, fear of missing out, affect, arousal, consumer behaviour, Business Administration, İşletme

وصف الملف: application/pdf

Relation: https://dergipark.org.tr/tr/download/article-file/3067306; https://dergipark.org.tr/tr/pub/ppad/issue/80170/1278996

الاتاحة: https://dergipark.org.tr/tr/pub/ppad/issue/80170/1278996

المؤلفون: Gürhan-Canli, Zeynep, Sarial-Abi, Gülen, Hayran, Ceren

المصدر: The Routledge Companion to Consumer Behavior ; page 473-488 ; ISBN 9781315526935

الاتاحة: http://dx.doi.org/10.4324/9781315526935-29

المؤلفون: Lynch, John G., Alba, Joseph W., Krishna, Aradhna, Morwitz, Vicki G., Gürhan-Canli, Zeynep

المصدر: Journal of Consumer Psychology, 2012 Oct 01. 22(4), 473-485.

URL الوصول: https://www.jstor.org/stable/26578151

المؤلفون: MONGA, ALOKPARNA BASU, GÜRHAN-CANLI, ZEYNEP

المصدر: Journal of Marketing Research, 2012 Aug 01. 49(4), 581-593.

URL الوصول: http://dx.doi.org/10.1509/jmr.09.0515

المؤلفون: LEI, JING, DAWAR, NIRAJ, GÜRHAN-CANLI, ZEYNEP

المصدر: Journal of Marketing Research, 2012 Jun 01. 49(3), 336-348.

URL الوصول: http://dx.doi.org/10.1509/jmr.10.0197

المؤلفون: Yoon, Yeosun, Sarial-Abi, Gülen, Gürhan-Canli, Zeynep

المصدر: Journal of Consumer Research, 2012 Jun 01. 39(1), 93-110.

Relation: Yeosun Yoon ( yyoon@busines.kaist.ac.kr ) is associate professor of marketing at the Korea Advanced Institute of Science and Technology Graduate School of Management, 87 Hoegiro, Dongdaemun-Gu, Seoul 130-722, Korea. Gülen Sarial-Abi ( gabi@ku.edu.tr ) is a doctoral candidate, and Zeynep Gürhan-Canli ( zcanli@ku.edu.tr ) is Migros Professor of Marketing, both at Koç University, Graduate School of Business, Rumelifeneri Yolu 34450 Sariyer, Istanbul, Turkey. The three authors contributed equally to this research. Correspondence: Yeosun Yoon. The authors acknowledge the helpful input of the editor, associate editor, and reviewers. Baba Shiv served as editor and Laura Peracchio served as associate editor for this article.

URL الوصول: https://www.jstor.org/stable/10.1086/661935

المؤلفون: Hayran, Ceren, Gürhan-Canli, Zeynep

المصدر: Personality and Individual Differences ; volume 185, page 111307 ; ISSN 0191-8869

الاتاحة: http://dx.doi.org/10.1016/j.paid.2021.111307
https://api.elsevier.com/content/article/PII:S0191886921006863?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0191886921006863?httpAccept=text/plain

المؤلفون: Gürhan-Canlı, Zeynep (ORCID 0000-0001-7952-2781 & YÖK ID 16135), Lefkeli, Deniz; Tulan, Dilan, College of Administrative Sciences and Economics, Department of Business Administration

المصدر: Psychology and Marketing

مصطلحات الفهرس: Business; Applied psychology, Artificial intelligence; Consumer technology interaction; Online tracking; Perception of being observed; Privacy; Scale development; Social influence, Journal article, text/academic publication

URL: http://libdigitalcollections.ku.edu.tr/cdm/ref/collection/IR/id/10600
http://worldcat.org/oclc/1360595616/viewonline
Publisher version
Koç University Institutional Repository

المؤلفون: Swaminathan, Vanitha, Page, Karen L., Gürhan‐Canli, Zeynep

المصدر: Journal of Consumer Research, 2007 Aug . 34(2), 248-259.

Relation: Vanitha Swaminathan is assistant professor of marketing, University of Pittsburgh, Pittsburgh, PA 15260 ( vanitha@katz.pitt.edu ). Karen L. Page is assistant professor of marketing, Texas A&M University, College Station, TX 77843‐4112 ( kpage@mays.tamu.edu ). Zeynep Gürhan‐Canli is associate professor of marketing, Koç University, Istanbul, Turkey ( zcanli@ku.edu.tr ). Correspondence: Vanitha Swaminathan. The authors gratefully acknowledge a research grant from the International Business Center at the Katz Graduate School of Business and helpful input in reviews from the editor, associate editor, and reviewers. In addition, the authors thank Rohini Ahluwalia, Esra Gencturk, Andrew Gershoff, Jeff Inman, Chris Janiszewski, Vikas Mittal, Aysegul Ozsomer, Serdar Sayman, Stijn Van Osselaer, and David Wooten for their helpful comments on previous versions.

URL الوصول: https://www.jstor.org/stable/10.1086/518539