المؤلفون: Ferreira, Marta Leão Gameiro

مصطلحات موضوعية: Emotional marketing, Emotional appeals, Advertising strategies, Music events, Emotional connection, Marketing emocional, Apelos emocionais, Estratégias publicitárias, Eventos de música, Conexão emocional

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/27214