المؤلفون: Loureiro, Francisco Maria Martins

المساهمون: Dalmoro, Marlon, RUN

مصطلحات موضوعية: Football Fan Experience, Digital Engagement, Social Media Interaction, SL Benfica, Matchday Experience, Fan Loyalty, Club Fans, Supporter Engagement, SDG 8 - Decent work and economic growth, SDG 12 - Responsible production and consumption, SDG 15 - Life on land, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/175049

المؤلفون: Reza Mohammadkazemi, Mohammad Falahat

المصدر: Cogent Business & Management, Vol 11, Iss 1 (2024)

مصطلحات موضوعية: Social media, business development, fan expansion, fan loyalty, football club, Marketing, Business, HF5001-6182, Management. Industrial management, HD28-70

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2331-1975

URL الوصول: https://doaj.org/article/ae81dff7c17b4483a887a0ac8d9ef3be

المؤلفون: Jasmine Alya Pramesthi, Revanza Riandra Fahrezi, Yoka Pradana

المصدر: Communicator Sphere, Vol 4, Iss 1, Pp 39-56 (2024)

مصطلحات موضوعية: fan loyalty, event marketing, brand image, brand ambassador, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://communicatorsphere.org/index.php/communicatorsphere/article/view/112; https://doaj.org/toc/2807-1182

URL الوصول: https://doaj.org/article/a366dfe878d8496cb069e50afbbc27a4

المؤلفون: Rahman, Mohammad M., Rosenberger, Philip J., III, Yun, Jin Ho, de Oliveira, Mauro José, Köcher, Sören

المصدر: Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 1, pp. 122-147.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-02-2022-0126

المؤلفون: Sabri Kaya, Metin Argan, Mehpare Tokay Argan

المصدر: Sport i Turystyka, Vol 7, Iss 1 (2024)

مصطلحات موضوعية: sports marketing, social media, team identification, fan engagement, fan loyalty, Sports, GV557-1198.995

وصف الملف: electronic resource

Relation: https://czasopisma.ujd.edu.pl/index.php/sport/article/view/2242; https://doaj.org/toc/2545-3211; https://doaj.org/toc/2657-4322

URL الوصول: https://doaj.org/article/eab4b7612851494d8487e7da2ee84fdb

المؤلفون: Smith-Ditizio, Amber, Smith, Alan David

المصدر: Benchmarking: An International Journal, 2022, Vol. 30, Issue 2, pp. 503-531.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/BIJ-02-2022-0117

المؤلفون: Herrouz, Jihene

المساهمون: Brinca, Pedro, RUN

مصطلحات موضوعية: Data analytics, Fan loyalty, Sport sponsorship, Fan engagement, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/142540

المؤلفون: Zefanya Girsang

المصدر: Quality in Sport, Vol 7, Iss 3 (2022)

مصطلحات موضوعية: Social Media, Football, Fan Loyalty, Sports, GV557-1198.995, Sports medicine, RC1200-1245

وصف الملف: electronic resource

Relation: https://apcz.umk.pl/QS/article/view/39524; https://doaj.org/toc/2450-3118

URL الوصول: https://doaj.org/article/02efb1f691b74519aecc696261f1e419

المؤلفون: Yun, Jin Ho, Philip J. RosenbergerIII, Sweeney, Kristi

المصدر: Asia Pacific Journal of Marketing and Logistics, 2020, Vol. 33, Issue 3, pp. 755-782.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-07-2019-0444

المؤلفون: Mahmoudian, Abed, Sadeghi Boroujerdi, Saeed, Mohammadi, Sardar, Delshab, Vahid, Pyun, Do Young

المصدر: Journal of Business & Industrial Marketing, 2020, Vol. 36, Issue 2, pp. 244-255.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JBIM-10-2019-0464

المؤلفون: Cadilhe, Mafalda Isabel de Santos

المساهمون: Restivo, Francisco José de Olivera, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Social media, Instagram, Sports, Fan loyalty, Engagement, Redes sociais, Desporto, Lealdade dos fãs, Interação, Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/31056

المؤلفون: Girsang, Zefanya

المصدر: Quality in Sport; Vol. 7 No. 3 (2021); 28-39 ; Quality in Sport; Tom 7 Nr 3 (2021); 28-39 ; 2450-3118

مصطلحات موضوعية: Social Media, Football, Fan Loyalty

وصف الملف: application/pdf

Relation: https://apcz.umk.pl/QS/article/view/39524/33593; https://apcz.umk.pl/QS/article/view/39524

الاتاحة: https://apcz.umk.pl/QS/article/view/39524

المؤلفون: Dewi, Tirra Nugrahani, Nurudin

المصدر: Jurnal Komunikasi Nusantara; Vol 4 No 1 (2022); 78-88 ; 2685-7650 ; 10.33366/jkn.v4i1

مصطلحات موضوعية: Communication Behavior, Kpop Community, Popular Culture, Fan Loyalty, Communication

وصف الملف: application/pdf

Relation: https://jkn.unitri.ac.id/index.php/jkn/article/view/97/63; https://jkn.unitri.ac.id/index.php/jkn/article/view/97

الاتاحة: https://jkn.unitri.ac.id/index.php/jkn/article/view/97
https://doi.org/10.33366/jkn.v4i1.97

المؤلفون: Thijssen, Lucas, Ferriere, Gabriel

المساهمون: University of Gothenburg/Department of Business Administration, Göteborgs universitet/Företagsekonomiska institutionen

مصطلحات موضوعية: Brand, Brand image, Branding theory, Celebrity endorsement theory, Emotional branding theory, Fan loyalty, Star player

وصف الملف: application/pdf

Relation: Marknadsföring 23:10; https://hdl.handle.net/2077/79592

الاتاحة: https://hdl.handle.net/2077/79592

المؤلفون: Yousaf, Anish, Gupta, Anil, Mishra, Abhishek

المصدر: Journal of Indian Business Research, 2017, Vol. 9, Issue 2, pp. 169-188.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIBR-07-2016-0069

المؤلفون: Fonseca, Francisco Guilherme Baptista Marques da

المساهمون: Ferraz, Duarte Pitta, RUN

مصطلحات موضوعية: Sports betting, Fan-loyalty game, Football, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/26132

المؤلفون: Sang-soo Kim, Woo-yeul Baek, Kevin K. Byon, Sung-bum Ju

المصدر: Sustainability; Volume 12; Issue 18; Pages: 7625

مصطلحات موضوعية: creating shared value, team trust, fan loyalty, altruism, professional sport

جغرافية الموضوع: agris

وصف الملف: application/pdf

Relation: https://dx.doi.org/10.3390/su12187625

الاتاحة: https://doi.org/10.3390/su12187625

المؤلفون: Abed Mahmoudian, Saeed Sadeghi Boroujerdi, Sardar Mohammadi, Vahid Delshab, Do Young Pyun

مصطلحات موضوعية: Uncategorized, Marketing, Business and Management, fan loyalty, athletic performance, attractive appearance, athlete brand management, marketable lifestyle

Relation: 2134/12416018.v1; https://figshare.com/articles/journal_contribution/Testing_the_impact_of_athlete_brand_image_attributes_on_fan_loyalty/12416018

الاتاحة: https://figshare.com/articles/journal_contribution/Testing_the_impact_of_athlete_brand_image_attributes_on_fan_loyalty/12416018

المؤلفون: Heikki Karjaluoto, Juha Munnukka, Milja Salmi

المصدر: Journal of Service Theory and Practice, 2016, Vol. 26, Issue 1, pp. 50-71.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JSTP-09-2014-0206

المؤلفون: Pereira, Murilo Junio Rezende, Moura, Luiz Rodrigo Cunha, Souki, Gustavo Quiroga, Cunha, Nina Rosa da Silveira

المصدر: ReMark - Revista Brasileira de Marketing; v. 18, n. 4 (2019): (out./dez.); 25-50 ; 2177-5184

مصطلحات موضوعية: Innovations Adoption Model, Perceived Innovation, Fan Loyalty Program, Soccer, Innovation

وصف الملف: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/16382/8048; https://periodicos.uninove.br/remark/article/view/16382

الاتاحة: https://periodicos.uninove.br/remark/article/view/16382
https://doi.org/10.5585/remark.v18i4.16382