المؤلفون: Barari, Mojtaba¹ (AUTHOR) Moji.barari@newcastle.edu.au, Eisend, Martin^2,3 (AUTHOR)

المصدر: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p681-699. 19p.

مصطلحات موضوعية: *SENTIMENT analysis, GENERATIVE artificial intelligence, OBJECT recognition (Computer vision), RESEARCH personnel, CONTENT analysis, MACHINE learning

المؤلفون: Eisend, Martin, Muldrow, Adrienne F., Rosengren, Sara

المصدر: International Journal of Advertising. 42(1):52-59

مصطلحات موضوعية: 05 Gender equality

وصف الملف: electronic

URL الوصول: https://research.hhs.se/esploro/outputs/journalArticle/Diversity-and-inclusion-in-advertising-research/991001480565506056

المؤلفون: Eisend, Martin (AUTHOR) eisend@europa-uni.de, Pol, Gratiana (AUTHOR), Niewiadomska, Dominika (AUTHOR), Riley, Joseph (AUTHOR), Wedgeworth, Rick (AUTHOR)

المصدر: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p180-190. 11p.

مصطلحات موضوعية: *CONSUMER research, SCIENTIFIC knowledge, DEPENDENT variables, EXPLANATION, META-analysis

المؤلفون: van Berlo, Zeph M.C., Meijers, Marijn H.C., Eelen, Jiska, Voorveld, Hilde A.M., Eisend, Martin

المصدر: van Berlo , Z M C , Meijers , M H C , Eelen , J , Voorveld , H A M & Eisend , M 2024 , ' When the Medium Is the Message : A Meta-Analysis of Creative Media Advertising Effects ' , Journal of Advertising , vol. 53 , no. 2 , pp. 278-295 . https://doi.org/10.1080/00913367.2023.2186986

الاتاحة: https://research.vu.nl/en/publications/a26037ed-68f6-4cd0-a599-c9b5d6f512a5
https://doi.org/10.1080/00913367.2023.2186986
https://hdl.handle.net/1871.1/a26037ed-68f6-4cd0-a599-c9b5d6f512a5
http://www.scopus.com/inward/record.url?scp=85152437195&partnerID=8YFLogxK
http://www.scopus.com/inward/citedby.url?scp=85152437195&partnerID=8YFLogxK

المؤلفون: Karpinska-Krakowiak, Malgorzata (Mags), Eisend, Martin

المساهمون: Deutscher Akademischer Austauschdienst

المصدر: Journal of Advertising ; page 1-11 ; ISSN 0091-3367 1557-7805

الاتاحة: http://dx.doi.org/10.1080/00913367.2024.2306415
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2024.2306415

المؤلفون: van Berlo, Zeph M. C., Meijers, Marijn H. C., Eelen, Jiska, Voorveld, Hilde A. M, Eisend, Martin

المصدر: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p278-295, 18p

مصطلحات موضوعية: CONSUMER attitudes, AWARENESS advertising, STRUCTURAL equation modeling, BRAND name products, ADVERTISING

المؤلفون: Hartmann, Patrick, Fernández, Paula, Apaolaza, Vanessa, Eisend, Martin, D'Souza, Clare

المصدر: Journal of Business Ethics, 2021 Oct 01. 173(2), 365-385.

URL الوصول: https://www.jstor.org/stable/45396242

المؤلفون: Rößner, Anna¹ (AUTHOR), Eisend, Martin^1,2 (AUTHOR) eisend@europa-uni.de

المصدر: Journal of Advertising. Oct-Dec2023, Vol. 52 Issue 5, p774-784. 11p. 3 Charts.

مصطلحات موضوعية: *STREAMING video & television, MINORITIES, CULTURAL pluralism, ROLE theory, SOCIAL role

المؤلفون: Rosengren, Sara, Eisend, Martin, Dahlén, Micael, Koslow, Scott

المصدر: Journal of Marketing. 84(6):39-56

وصف الملف: electronic

URL الوصول: https://research.hhs.se/esploro/outputs/journalArticle/A-Meta-Analysis-of-When-and-How/991001480503606056

المؤلفون: Bergkvist, Lars¹ (AUTHOR), Eisend, Martin² (AUTHOR)

المصدر: Journal of Advertising. Jun/Jul2023, Vol. 52 Issue 3, p468-476. 9p. 1 Diagram, 2 Charts.

مصطلحات موضوعية: *ADVERTISING, OPERATIONAL definitions, DEFINITIONS

المؤلفون: Cenophat, Sadrac, Eisend, Martin, Bayón, Tomás, Haas, Alexander

المصدر: Journal of Service Research ; volume 27, issue 2, page 283-301 ; ISSN 1094-6705 1552-7379

الاتاحة: http://dx.doi.org/10.1177/10946705231195008
http://journals.sagepub.com/doi/pdf/10.1177/10946705231195008
http://journals.sagepub.com/doi/full-xml/10.1177/10946705231195008

المؤلفون: Hermann, Erik, Eisend, Martin, Bayón, Tomás

المصدر: Internet Research, 2020, Vol. 30, Issue 4, pp. 1123-1141.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-10-2019-0423

المؤلفون: Diamantopoulos, Adamantios, Davvetas, Vasileios, Bartsch, Fabian, Mandler, Timo, Arslanagic-Kalajdzic, Maja, Eisend, Martin

المصدر: Journal of International Marketing, 2019 Dec 01. 27(4), 39-57.

URL الوصول: https://www.jstor.org/stable/26979522

المؤلفون: Eisend, Martin, Hermann, Erik

المصدر: Journal of Advertising, 2019 Aug 01. 48(4), 380-400.

URL الوصول: https://www.jstor.org/stable/48542295

المؤلفون: Segijn, Claire M., Eisend, Martin

المصدر: Journal of Advertising, 2019 Jun 01. 48(3), 313-332.

URL الوصول: https://www.jstor.org/stable/48542275

المؤلفون: Eisend, Martin

المصدر: Information Systems Research, 2019 Jun 01. 30(2), 636-664.

URL الوصول: https://www.jstor.org/stable/48758935

المؤلفون: Biswas, Dipayan, Hartmann, Patrick, Eisend, Martin, Szocs, Courtney, Jochims, Bruna, Apaolaza, Vanessa, Hermann, Erik, López, Cristina M., Borges, Adilson

المصدر: Journal of Marketing; Mar2023, Vol. 87 Issue 2, p149-167, 19p, 1 Color Photograph, 3 Charts, 4 Graphs

مصطلحات موضوعية: CAFFEINE, COFFEE, PHYSIOLOGICAL effects of caffeine, CONSUMPTION (Economics), CONSUMER behavior, IMPULSE (Psychology), COMPULSIVE shopping, HEDONISTIC consumption, COFFEEHOUSE marketing

المؤلفون: Eisend, Martin

المصدر: Elgar Encyclopedia of Consumer Behavior ; page 244-246 ; ISBN 9781803926278 9781803926261 9781803926278

الاتاحة: http://dx.doi.org/10.4337/9781803926278.ch75
https://www.elgaronline.com/view/book/9781803926278/ch75.xml
https://www.elgaronline.com/view/book/9781803926278/9781803926278.xml

المؤلفون: Biswas, Dipayan, Hartmann, Patrick, Eisend, Martin, Szocs, Courtney, Jochims, Bruna, Apaolaza, Vanessa, Hermann, Erik, López, Cristina M., Borges, Adilson

المساهمون: Piccadilly Inc. Business Partnership Professorship, Basque Government, Spanish Government and European Regional Development Fund, FESIDE Foundation

المصدر: Journal of Marketing ; volume 87, issue 2, page 149-167 ; ISSN 0022-2429 1547-7185

الاتاحة: http://dx.doi.org/10.1177/00222429221109247
http://journals.sagepub.com/doi/pdf/10.1177/00222429221109247
http://journals.sagepub.com/doi/full-xml/10.1177/00222429221109247

المؤلفون: Eisend, Martin

المصدر: Journal of Advertising ; volume 51, issue 3, page 308-322 ; ISSN 0091-3367 1557-7805

الاتاحة: https://doi.org/10.1080/00913367.2022.2027300
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2027300