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1Academic Journal
المؤلفون: Sherri L. Livengood, John P. Sheppard, Byoung W. Kim, Edward C. Malthouse, Janet E. Bourne, Anne E. Barlow, Myung J. Lee, Veronica Marin, Kailyn P. O'Connor, John G. Csernansky, Martin P. Block, Anne J. Blood, Hans C. Breiter
المصدر: Frontiers in Neuroscience, Vol 11 (2017)
مصطلحات موضوعية: relative preference theory, music, reward, preference, approach, avoidance, Neurosciences. Biological psychiatry. Neuropsychiatry, RC321-571
وصف الملف: electronic resource
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المؤلفون: Ewa Maslowska, Edward C. Malthouse, Linda D. Hollebeek
المصدر: Journal of Service Management. 33:721-732
مصطلحات موضوعية: Strategy and Management, Tourism, Leisure and Hospitality Management, Business, Management and Accounting (miscellaneous)
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المساهمون: Communication Science, Network Institute, Communication Choices, Content and Consequences (CCCC)
المصدر: Lopes, A I, Dens, N, Pelsmacker, P D & Malthouse, E C 2023, ' Managerial response strategies to eWOM : A framework and research agenda for webcare ', Tourism Management, vol. 98, 104739, pp. 1-18 . https://doi.org/10.1016/j.tourman.2023.104739
Tourism Management, 98:104739, 1-18. Elsevier Limited
Tourism managementمصطلحات موضوعية: Webcare, SDG 16 - Peace, Economics, Online reviews, Strategy and Management, SDG 16 - Peace, Justice and Strong Institutions, Research agenda, Transportation, Development, Managerial responses, Justice and Strong Institutions, Chemistry, Sociology, Conceptual framework, Tourism, Leisure and Hospitality Management, Mass communications, eWOM, Biology
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المؤلفون: Edward C. Malthouse, Su Jung Kim, Xiaohan Wang
المصدر: Digital Journalism. 10:1015-1036
مصطلحات موضوعية: 2019-20 coronavirus outbreak, Coronavirus disease 2019 (COVID-19), Communication, Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), Pandemic, Advertising, Business, Clickstream, Audience measurement
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المؤلفون: Xinyi Li, Edward C. Malthouse
المصدر: Sixteenth ACM Conference on Recommender Systems.
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المؤلفون: Su Jung Kim, Yayu Zhou, Yasaman Kamyab Hessary, Edward C. Malthouse
المصدر: Digital Journalism. :1-21
مصطلحات موضوعية: TheoryofComputation_MISCELLANEOUS, User experience design, business.industry, Communication, Revenue, Advertising, Business model, business, Clickstream, Advertising revenue, Newspaper
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7
المؤلفون: Daniel W. Apley, Edward C. Malthouse, Özge Sürer
المصدر: Statistical Analysis and Data Mining: The ASA Data Science Journal. 14:407-429
مصطلحات موضوعية: Generalized linear model, Group structure, Data mining, Ontology (information science), computer.software_genre, computer, Analysis, Computer Science Applications, Information Systems, Supervised clustering, Mathematics, Tree regression
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8
المصدر: Journal of Media Business Studies. 19:90-107
مصطلحات موضوعية: business.industry, Computer science, Strategy and Management, Communication, Digital content, InformationSystems_INFORMATIONSTORAGEANDRETRIEVAL, InformationSystems_DATABASEMANAGEMENT, World Wide Web, User experience design, User engagement, Currency, Order (business), Business and International Management, business, Clickstream
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9
المؤلفون: Özlem Özgöbek, Andreas Lommatzsch, Benjamin Kille, Peng Liu, Jon Atle Gulla, Edward C. Malthouse
المصدر: Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval.
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10
المؤلفون: Aimei Yang, Edward C. Malthouse, Khadija Ali Vakeel
المصدر: Journal of Service Management. 32:461-482
مصطلحات موضوعية: Service (business), Transaction cost, Knowledge management, business.industry, Strategy and Management, 05 social sciences, Service provider, Business model, Tourism, Leisure and Hospitality Management, General partnership, 0502 economics and business, Business, Management and Accounting (miscellaneous), 050211 marketing, The Internet, business, Centrality, 050203 business & management, Network analysis
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المؤلفون: Edward C. Malthouse, Jisu Huh
المصدر: Journal of Advertising. 49:367-376
مصطلحات موضوعية: Marketing, Conceptualization, Computer science, Communication, Field (Bourdieu), 05 social sciences, 050801 communication & media studies, Advertising, Data science, 0508 media and communications, 0502 economics and business, Special section, 050211 marketing, Computational advertising, Business and International Management
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12
المؤلفون: Edward C. Malthouse, Joseph A. Konstan, Joseph T. Yun, Venkatesh Shankar, Claire M. Segijn, Stewart Pearson
المصدر: Journal of Advertising. 49:446-458
مصطلحات موضوعية: Marketing, Computer science, Communication, Field (Bourdieu), System of measurement, 05 social sciences, 050801 communication & media studies, Advertising, Data science, 0508 media and communications, 0502 economics and business, 050211 marketing, Computational advertising, Business and International Management
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13
المؤلفون: Edward C. Malthouse, Nathaniel D. Line, Lars Witell, Brooke Hollis, Philippa Hunter-Jones, Jie J. Zhang
المصدر: Journal of Service Management
مصطلحات موضوعية: business.industry, Strategy and Management, Person-centered care, Public relations, Creating shared value, Hospitality industry, Hospitality, Tourism, Leisure and Hospitality Management, Health care, Patient experience, Business, Management and Accounting (miscellaneous), Customer experience management, Business, Healthcare providers
وصف الملف: application/pdf
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المؤلفون: Vincent C. Peña, Edward C. Malthouse, Rachel Davis Mersey
المصدر: Newspaper Research Journal. :073953292311673
مصطلحات موضوعية: Communication
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المصدر: Journal of Service Research. 24:459-461
مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Engineering management, Engineering, Sociology and Political Science, business.industry, Editorial team, business, Information Systems, Service research
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المؤلفون: Gregory A. Green, Edward C. Malthouse
المصدر: Media and Change Management ISBN: 9783030866792
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17
المؤلفون: Daniel W. Apley, Edward C. Malthouse, Özge Sürer
المصدر: Machine Learning.
مصطلحات موضوعية: Feature engineering, Data collection, business.industry, Computer science, Regression analysis, Machine learning, computer.software_genre, Regression, Lasso (statistics), Artificial Intelligence, Linear regression, Feature (machine learning), Artificial intelligence, business, computer, Software, Interpretability
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المؤلفون: Himan Abdollahpouri, Edward C. Malthouse, Sinan Seymen
المصدر: RecSys
مصطلحات موضوعية: Heuristic (computer science), Property (programming), business.industry, Computer science, Perspective (graphical), Constrained optimization, Recommender system, Machine learning, computer.software_genre, Comedy, Artificial intelligence, Heuristics, business, Greedy algorithm, computer
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المؤلفون: Mi Hyun Lee, Morana Fudurić, Edward C. Malthouse
المصدر: Journal of Media Business Studies. 17:172-189
مصطلحات موضوعية: business.industry, Strategy and Management, Communication, Big data, Cord shaving, TV genre, media consumption, OTT, big data analysis, Advertising, Business, Business and International Management, Media consumption
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المصدر: Industrial Marketing Management. 81:99-114
مصطلحات موضوعية: Marketing, Customer engagement, Event (computing), Visitor pattern, media_common.quotation_subject, 05 social sciences, Context (language use), Test (assessment), Behavioral engagement, Anticipation (artificial intelligence), 0502 economics and business, Conceptual model, 050211 marketing, Business, 050203 business & management, media_common
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