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1
المؤلفون: E. W. Boatwright, Lawrence R. Jauch, Kenneth L. Kraft
المصدر: Journal of Professional Services Marketing. 14:101-116
مصطلحات موضوعية: business.industry, Business, Management and Accounting (miscellaneous), Organizational commitment, Marketing, Public relations, business, Organizational effectiveness, Tertiary sector of the economy
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2
المؤلفون: Kenneth Kraft, Lawrence Jauch, E. W. Boatwright
المصدر: Services Marketing Quarterly. 14:101-116
مصطلحات موضوعية: Business, Management and Accounting (miscellaneous)
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3
المؤلفون: Miriam B. Stamps, E. W. Boatwright
المصدر: Journal of Marketing Education. 10:74-78
مصطلحات موضوعية: Marketing, Actuarial science, 0502 economics and business, 05 social sciences, Economics, 050301 education, 050211 marketing, 0503 education, Curriculum, Marketing education, Education, Conjoint analysis