المؤلفون: Paul, Iman, Parker, Jeffrey R., Dommer, Sara Loughran

المصدر: Social Psychology Quarterly, 2020 Mar 01. 83(1), 49-69.

URL الوصول: https://www.jstor.org/stable/48588964

المؤلفون: Lowe, Michael, Miller, Chadwick J., Nikolova, Hristina, Dommer, Sara Loughran

المصدر: Journal of Consumer Psychology, 2019 Oct 01. 29(4), 652-661.

URL الوصول: https://www.jstor.org/stable/26832215

المؤلفون: Paul, Iman, Parker, Jeffrey R., Dommer, Sara Loughran

المصدر: Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p263-277, 15p, 3 Graphs

مصطلحات موضوعية: SOCIAL role, FUNGIBLES, MENTAL accounting (Economic theory), MARKETING, MARKETING research, CONSUMER behavior

المؤلفون: Dommer, Sara Loughran¹ (AUTHOR) scl147@psu.edu, Parker, Jeffrey R.² (AUTHOR)

المصدر: Marketing Letters. Dec2023, Vol. 34 Issue 4, p669-684. 16p.

مصطلحات موضوعية: *BRAND name products, *BRAND choice, *CONSUMERS, RECOLLECTION (Psychology), SEMANTICS

المؤلفون: Sheehan, Daniel¹ (AUTHOR) dan.sheehan@uky.edu, Dommer, Sara Loughran² (AUTHOR)

المصدر: Journal of Consumer Research. Apr2020, Vol. 46 Issue 6, p1076-1092. 17p. 1 Diagram, 1 Chart, 5 Graphs.

مصطلحات موضوعية: *PRODUCT usage, *VALUE (Economics), IDENTITY (Psychology), CONSUMPTION (Economics) & psychology, PERSONAL belongings, SELF

الشركة/الكيان: COCA-Cola Co. 003296175 KO

المؤلفون: Paul, Iman, Parker, Jeffrey R., Dommer, Sara Loughran

المصدر: Social Psychology Quarterly ; volume 83, issue 1, page 49-69 ; ISSN 0190-2725 1939-8999

الاتاحة: http://dx.doi.org/10.1177/0190272519865502
http://journals.sagepub.com/doi/pdf/10.1177/0190272519865502
http://journals.sagepub.com/doi/full-xml/10.1177/0190272519865502

المؤلفون: Dommer, Sara Loughran, Swaminathan, Vanitha

المصدر: Journal of Consumer Research, 2013 Feb 01. 39(5), 1034-1050.

Relation: Sara Loughran Dommer ( sara.dommer@mgt.gatech.edu ) is assistant professor of marketing at the College of Management, Georgia Institute of Technology, Atlanta, GA 30308. Vanitha Swaminathan ( vanitha@katz.pitt.edu ) is associate professor of marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA 15260. Correspondence: Sara Loughran Dommer. The authors thank Jeff Inman, Nicole Verrochi Coleman, and participants of the Behavioral Decision Research Lab at Carnegie Mellon University for comments on an earlier version of this article. This research is part of the first author’s dissertation and was partially funded by a Dean’s Small Research Grant from the University of Pittsburgh. Ann McGill served as editor and Aimee Drolet Rossi served as associate editor for this article.

URL الوصول: https://www.jstor.org/stable/10.1086/666737

المؤلفون: Swaminathan, Vanitha, Reddy, Srinivas K., Dommer, Sara Loughran

المصدر: Marketing Letters, 2012 Mar 01. 23(1), 237-251.

URL الوصول: https://www.jstor.org/stable/41488778

المؤلفون: Paul, Iman, Parker, Jeffrey R., Dommer, Sara Loughran

المصدر: Journal of Marketing Research ; volume 60, issue 2, page 263-277 ; ISSN 0022-2437 1547-7193

الاتاحة: http://dx.doi.org/10.1177/00222437221112058
http://journals.sagepub.com/doi/pdf/10.1177/00222437221112058
http://journals.sagepub.com/doi/full-xml/10.1177/00222437221112058

المؤلفون: Paul, Iman, Parker, Jeffrey R., Dommer, Sara Loughran

مصطلحات موضوعية: FOS: Economics and business, 150402 Hospitality Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::270c3658fe336359efa2d35326d3ec77

المؤلفون: Dommer, Sara Loughran, Winterich, Karen Page

المصدر: Current Opinion in Psychology ; volume 39, page 43-47 ; ISSN 2352-250X

الاتاحة: http://dx.doi.org/10.1016/j.copsyc.2020.07.016
https://api.elsevier.com/content/article/PII:S2352250X2030124X?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S2352250X2030124X?httpAccept=text/plain

المؤلفون: Vanitha, Swaminathan, REDDY, Srinivas K., Dommer, Sara Loughran

المصدر: Research Collection Lee Kong Chian School Of Business

مصطلحات موضوعية: Ingredient branding, Cobranding, Brand commitment, Brand loyalty, Advertising and Promotion Management, Marketing

وصف الملف: application/pdf

Relation: https://ink.library.smu.edu.sg/lkcsb_research/3346; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4345/viewcontent/SpilloverEffectsIngredientBrandedStrategies_afv.pdf

الاتاحة: https://ink.library.smu.edu.sg/lkcsb_research/3346
https://doi.org/10.1007/s11002-011-9150-5
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4345/viewcontent/SpilloverEffectsIngredientBrandedStrategies_afv.pdf

المؤلفون: Winterich, Karen Page, Coleman, Nicole Verrochi, Dommer, Sara Loughran

المصدر: Handbook of Research on Identity Theory in Marketing ; ISBN 9781788117739 9781788117722

الاتاحة: http://dx.doi.org/10.4337/9781788117739.00031
https://china.elgaronline.com/view/edcoll/9781788117722/9781788117722.00031.xml
https://china.elgaronline.com/view/edcoll/9781788117722/9781788117722.xml

المؤلفون: Paul, Iman, Parker, Jeffrey R., Dommer, Sara Loughran

مصطلحات موضوعية: FOS: Psychology, Sociology, 170199 Psychology not elsewhere classified, FOS: Sociology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd4ac8f78fa60e325059e76cd5bed084

المؤلفون: DOMMER, SARA LOUGHRAN¹ (AUTHOR) sara.dommer@scheller.gatech.edu, SWAMINATHAN, VANITHA² (AUTHOR) vanitha@katz.pitt.edu, AHLUWALIA, ROHINI³ (AUTHOR) ahluw002@umn.edu

المصدر: Journal of Consumer Research. Dec2013, Vol. 40 Issue 4, p657-675. 19p. 9 Graphs.

مصطلحات موضوعية: *BRAND name products, *CONSUMER behavior, *CONSUMER psychology, *CONSUMER attitudes, MOTIVATION (Psychology), SOCIAL belonging

المؤلفون: Astvansh, Vivek, Rajavi, Koushyar, Dommer, Sara Loughran, Swartz, Tracey A.

المصدر: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1084-1085, 2p

مصطلحات موضوعية: BRAND name products, PRODUCT recall, ADVERTISING, BRAND personification, CASH flow

المؤلفون: Pagiavlas, Sotires, Thomaz, Felipe, Dommer, Sara Loughran

المصدر: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1020-1020, 1p

مصطلحات موضوعية: VIRTUAL communities, USER-generated content, BRAND name products, CUSTOMER relations, DATA analysis

المؤلفون: Paul, Iman¹ iman.paul@scheller.gatech.edu, Dommer, Sara Loughran¹, Parker, Jeffrey R.²

المصدر: AMA Winter Academic Conference Proceedings. 2019, Vol. 30, pCC-21-CC-22. 2p.

مصطلحات موضوعية: *MENTAL accounting (Economic theory), *ACCOUNTANTS, *EXTERNALITIES, *CONSUMER behavior, HEDONISTIC consumption

المؤلفون: Sheehan, Daniel, Dommer, Sara Loughran

المصدر: PsycEXTRA Dataset

الاتاحة: http://dx.doi.org/10.1037/e509992015-072

المؤلفون: Dommer, Sara Loughran, Swaminathan, Vanitha, Ahluwalia, Rohini

المصدر: PsycTESTS Dataset

الاتاحة: http://dx.doi.org/10.1037/t33144-000