المؤلفون: Balladares Fuentes, Ana Gabriela

المساهمون: University/Department: Universitat Ramon Llull. FICED LA SALLE - Empresa i Tecnologia

Thesis Advisors: Miralles Torner, Francesc, Kennett, Christopher

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Perceived risk, Information search, Consumers' decision-making process, Customer journey, Digitalization of the marketing environment, Digital information sources, Qualitative research, Negocis, administració i dret

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/671443