المؤلفون: Jaworski, Bernard J.¹, Chakravarti, Dipankar¹

المصدر: Journal of Marketing. Oct91, Vol. 55 Issue 4, p116-118. 3p.

مصطلحات موضوعية: *MARKETING strategy, NONFICTION

Reviews & Products: MARKET Driven Strategy: Processes for Creating Value (Book)

People: DAY, George S.

المؤلفون: Buttery, E. A.

المصدر: Journal of Marketing Management. Spring86, Vol. 1 Issue 3, p330-331. 2p.

مصطلحات موضوعية: *MARKETING strategy, NONFICTION

Reviews & Products: STRATEGIC Market Planning: The Pursuit of Competitive Advantage (Book)

People: DAY, George S.

المؤلفون: Ruppel, Andrew C.¹, Hollander Jr., Sidney

المصدر: Journal of Marketing Research (JMR). Nov75, Vol. 12 Issue 4, p495-496. 2p.

مصطلحات موضوعية: NONFICTION

Reviews & Products: CASES in Computer & Model Assisted Marketing: Planning (Book)

People: DAY, George S., ESKIN, Gerald, MONTGOMERY, David B., WEINBERG, Charles B.

المؤلفون: Gordon, Guy G.¹, Teach, Richard D.²

المصدر: Journal of Marketing. Apr1971, Vol. 35 Issue 2, p107-108. 2p.

مصطلحات موضوعية: *CONSUMER attitudes, NONFICTION

Reviews & Products: BUYER Attitudes & Brand Choice Behavior (Book)

People: DAY, George S.

المؤلفون: Buttery, Alan

المصدر: Journal of Marketing Management. Winter86, Vol. 2 Issue 2, p196-196. 2/3p.

مصطلحات موضوعية: *MARKETING strategy, NONFICTION

Reviews & Products: ANALYSIS for Strategic Market Decisions (Book)

People: DAY, George S.

المؤلفون: Thomas, Howard¹, Ehrenberg, A. S. C.¹

المصدر: Journal of Marketing Research (JMR). Nov71, Vol. 8 Issue 4, p523-523. 7/8p.

مصطلحات موضوعية: *CONSUMER behavior, NONFICTION

Reviews & Products: BUYER Attitudes & Brand Choice Behavior (Book)

People: DAY, George S.

المؤلفون: Turner, Ronald E.¹

المصدر: Personnel Psychology. Autumn1971, Vol. 24 Issue 3, p588-590. 3p.

مصطلحات موضوعية: *CONSUMER attitudes, NONFICTION

Reviews & Products: BUYER Attitudes & Brand Choice Behavior (Book)

People: DAY, George S.

المؤلفون: Lusch, Robert F.¹, Mokwa, Michael P.²

المصدر: Journal of Marketing. Apr87, Vol. 51 Issue 2, p137-140. 4p.

مصطلحات موضوعية: NONFICTION

Reviews & Products: STRATEGIC Market Planning: The Pursuit of Competitive Advantage (Book), ANALYSIS for Strategic Market Decisions (Book)

People: DAY, George S.

المصدر: Marketing News. 7/7/2003, Vol. 37 Issue 14, p30-30. 2/3p.

مصطلحات موضوعية: *MARKETING planning, *UNIVERSITIES & colleges, *INDUSTRIAL research, *MARKETING strategy, EDUCATORS, HIGHER education, AWARDS

People: DAY, George S.

المصدر: Long Range Planning. Feb98, Vol. 31 Issue 1, p164-165. 2p.

مصطلحات موضوعية: *STRATEGIC planning, NONFICTION

Reviews & Products: WHARTON on Dynamic Competitive Strategy (Book)

People: DAY, George S., REIBSTEIN, David J.

المصدر: Long Range Planning. Oct2001, Vol. 34 Issue 5, p630-630. 1/7p.

مصطلحات موضوعية: *BUSINESS enterprises, NONFICTION

Reviews & Products: MARKET Driven Organization: Understanding, Attracting & Keeping Valuable Customers, The (Book)

People: DAY, George S.

المؤلفون: Gordon, R.M. (Erik)¹ erik.gordon@cba.ufl.edu

المصدر: Marketing Management. Sep2007, Vol. 16 Issue 5, p51-51. 1p. 1 Illustration.

مصطلحات موضوعية: *MARKETING, NONFICTION

Reviews & Products: PERIPHERAL Vision: Detecting the Weak Signals That Will Make or Break Your Company (Book)

People: DAY, George S., SCHOEMAKER, Paul J. H.

المؤلفون: Buckley, Patrick

المصدر: CMA Management. Jun2006, Vol. 80 Issue 4, p6-6. 1/4p.

مصطلحات موضوعية: *MANAGEMENT, NONFICTION

Reviews & Products: PERIPHERAL Vision: Detecting the Weak Signals That Will Make or Break Your Company (Book)

People: DAY, George S.

المؤلفون: Fernsler, Terrence

المصدر: Nonprofit World. May/Jun2009, Vol. 27 Issue 3, p28-28. 2/3p.

مصطلحات موضوعية: *NONPROFIT organizations, NONFICTION

Reviews & Products: PERIPHERAL Vision (Book)

People: DAY, George S., SCHOEMAKER, Paul J. H.

المصدر: Marketing News. 9/12/86, Vol. 20 Issue 19, p76-76. 1/9p.

مصطلحات موضوعية: *MARKETING planning, NONFICTION

Reviews & Products: STRATEGIC Market Planning: The Pursuit of Competitive Advantage (Book)

People: DAY, George S.

المصدر: Marketing News. 1/6/1984, Vol. 18 Issue 1, p4-4. 1/9p.

مصطلحات موضوعية: *MARKETING, NONFICTION

Reviews & Products: PRIORITIES for Research in Strategic Marketing (Book)

People: DAY, George S., WENSLEY, Robin

المصدر: Future Survey. Oct2007, Vol. 29 Issue 10, p23-23. 1/3p.

مصطلحات موضوعية: *CORPORATE governance, *NONFICTION

Reviews & Products: PERIPHERAL Vision: Detecting the Weak Signals That Will Make or Break Your Company (Book)

People: DAY, George S., SCHOEMAKER, Paul J. H.

المصدر: BizEd. Sep/Oct2006, Vol. 5 Issue 6, p62-62. 1/3p.

مصطلحات موضوعية: *INDUSTRIAL management, *NONFICTION

Reviews & Products: PERIPHERAL Vision: Detecting the Weak Signals That Will Make or Break Your Company (Book)

People: DAY, George S., SCHOEMAKER, Paul J. H.

المؤلفون: Shawver, Donald L.¹, Mazis, Michael B.²

المصدر: Journal of Marketing. Apr1975, Vol. 39 Issue 2, p113-113. 1p.

مصطلحات موضوعية: *MARKETING literature, NONFICTION

Reviews & Products: CONSUMERISM: Search for the Consumer Interest (Book)

People: AAKER, David A., 1938-, DAY, George S.

المؤلفون: Jones, Wesley H.¹

المصدر: Journal of Marketing Research (JMR). Feb1981, Vol. 18 Issue 1, p127-130. 4p. 2 Charts.

مصطلحات موضوعية: NONFICTION

Reviews & Products: MARKETING Research: Private & Public Sector Decisions (Book), MARKETING Research: A Structure for Decision-Making (Book)

People: AAKER, David A., 1938-, DAY, George S., BROWN, Francis E.