المؤلفون: Schneiders, Madita

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Controversial brands, Consumer skepticism, Quality perception, Product evaluation, External cues, Brand identity, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/158127

المؤلفون: Klude, Juliana

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Controversy, Brand loyalty, Purchase intention, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/158117

المؤلفون: Eberz, Hanna

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Controversial brands, Conflict, Consumer behavior, Controversy, Brand trust, Spillover effect, Csr, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/158104

المؤلفون: Naouri, Abdelrhafar

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Activism, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/153995

المؤلفون: López, Ximena Lizárraga

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Brand activism, Brand authenticity, Belief-driven consumers, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/144983

المؤلفون: Kuemmel, Leif Louis

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial Brands, Purchase Intention, Competitiveness, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/143231

المؤلفون: Costa, Francisca Serejo Neves de Freitas

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Risk, Brand power, Feminine brand personality, Masculine brand personality, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/156840

المؤلفون: Gamerdinger, Clara Melissa

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Uniqueness, Social influence, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/142473

المؤلفون: Steidle, Bianca

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Conflict, Consumer evaluations, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/139080

المؤلفون: Hieber, Carina

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Compensatory consumption, Power, Purchase intention, Political power, Age effects, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/139081

المؤلفون: Limbeck, Miriam Muriel

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Authenticity, Offensiveness, Controversy, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/138776

المؤلفون: Sá, Diogo Miguel Pereira

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Conflict, Willingness to pay, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/138712

المؤلفون: Marchão, Rita Barros

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Compensatory consumption, Prestige, Dominance, Personal power, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/138688

المؤلفون: Pereira, Catarina Pedro De Albuquerque

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/138135

المؤلفون: Ferrão, Simone Gabriela Camacho

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/138049

المؤلفون: Martins, Joana Sofia Gil

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Compensatory consumption, Power, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/132378

المؤلفون: Pera, Carolina Saraiva Miranda

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Consumer behavior, Controversial brands, Brand perceptions, Brand logo, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/130994

المؤلفون: Gomes, Marta Carvalho

المساهمون: Consiglio, Irene, RUN

مصطلحات موضوعية: Power, Compensatory consumption, Controversial brands, Brand risk-taking, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/104567

المؤلفون: Naouri, Abdelrhafar

المساهمون: Consiglio, Irene

مصطلحات موضوعية: Consumer behavior, Controversial brands, Activism, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Relation: http://hdl.handle.net/10362/153995; 203310217

الاتاحة: http://hdl.handle.net/10362/153995

المؤلفون: Costa, Francisca Serejo Neves de Freitas

المساهمون: Consiglio, Irene

مصطلحات موضوعية: Consumer behavior, Controversial brands, Risk, Brand power, Feminine brand personality, Masculine brand personality, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Relation: UID/ECO/00124/2013; http://hdl.handle.net/10362/156840; 203063465

الاتاحة: http://hdl.handle.net/10362/156840