المؤلفون: Özturan, P., Deleersnyder, Barbara, Özsomer, Aysegül

المصدر: Özturan , P , Deleersnyder , B & Özsomer , A 2024 , ' Brand advertising competition across economic cycles’ ' , International Journal of Research in Marketing , vol. 41 , no. 2 , pp. 325-343 . https://doi.org/10.1016/j.ijresmar.2023.11.001

مصطلحات موضوعية: competitive advertising, competitive reaction, TV advertising, business cycle

الاتاحة: https://research.tilburguniversity.edu/en/publications/7d7902eb-95e1-4df8-9e4c-a94b805edb08
https://doi.org/10.1016/j.ijresmar.2023.11.001

المؤلفون: Thi Thu Cuc Nguyen

مصطلحات موضوعية: ddc:330, brand equity, competitive advertising effectiveness, conversion behavior, loyalty, opportunistic behaviors

Relation: gbv-ppn:1772214124; Journal: Journal of Risk and Financial Management; Volume: 14; Year: 2021; Issue: 8; Pages: 1-14; Basel: MDPI; http://hdl.handle.net/10419/258450

الاتاحة: http://hdl.handle.net/10419/258450
https://doi.org/10.3390/jrfm14080346

المؤلفون: Guitart, Ivan, Hervet, Guillaume, Gelper, Sarah

المساهمون: EMLyon Business School (EM), EESC-GEM Grenoble Ecole de Management, Eindhoven University of Technology Eindhoven (TU/e)

المصدر: ISSN: 0092-0703 ; JAMS, Journal of the Academy of Marketing Science ; https://hal.science/hal-02312409 ; JAMS, Journal of the Academy of Marketing Science, 2020, 48 (4), 753-775 p. ⟨10.1007/s11747-019-00691-5⟩.

مصطلحات موضوعية: Real-time competitor tracking, Competitive advertising, Advertising scheduling, Advertising effectiveness, Television advertising, programmatic television, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, [SHS.GESTION]Humanities and Social Sciences/Business administration

الاتاحة: https://hal.science/hal-02312409
https://hal.science/hal-02312409v1/document
https://hal.science/hal-02312409v1/file/Seddone_Postprint_AP2017.pdf
https://doi.org/10.1007/s11747-019-00691-5

المؤلفون: Josa Fombellida, Ricardo, Rincón-Zapatero, Juan Pablo

المساهمون: Ministerio de Economía, Industria y Competitividad (España), Comunidad de Madrid, Comunidad de Castilla y León

مصطلحات موضوعية: Certainty equivalence, Competitive advertising, Competitive resource management, Markov perfect nash equilibrium, Stochastic differential game, 91A23, 90B60, 91B32, Economía

Relation: Gobierno de España. ECO2014-56384-P; Gobierno de España. MDM-2014-0431; Comunidad de Madrid. S2015/HUM-3444; Gobierno de España. ECO2017-86261-P; Josa-Fombellida, R., & Rincón-Zapatero, J. P. (2019). Certainty equivalence principle in stochastic differential games: An inverse problem approach. Optimal Control Applications and Methods, 40 (3), pp. 545-557.; http://hdl.handle.net/10016/34649; https://doi.org/10.1002/oca.2494; 545; 557; OPTIMAL CONTROL APPLICATIONS & METHODS; 40; AR/0000023684

الاتاحة: http://hdl.handle.net/10016/34649
https://doi.org/10.1002/oca.2494

المؤلفون: Nguyen, Dung, Shi, Lei

المصدر: Management Science, 2006 Jun 01. 52(6), 965-973.

URL الوصول: https://www.jstor.org/stable/20110569

المؤلفون: Villas-Boas, J. Miguel

المصدر: Marketing Science, 1993 Jan 01. 12(1), 88-102.

URL الوصول: https://www.jstor.org/stable/183739

المؤلفون: Aîda Mimouni Chaabane, Ouidade Sabri, Béatrice Parguel

المساهمون: The Pennsylvania State University CiteSeerX Archives

المصدر: http://halshs.archives-ouvertes.fr/docs/00/63/44/39/PDF/Competitive_advertising_within_store_flyers-_corrected_and_edited_new_version.pdf.

مصطلحات موضوعية: store flyers, competitive advertising, brand recognition, perceived variety of the retailer’s

وصف الملف: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.395.553; http://halshs.archives-ouvertes.fr/docs/00/63/44/39/PDF/Competitive_advertising_within_store_flyers-_corrected_and_edited_new_version.pdf

الاتاحة: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.395.553
http://halshs.archives-ouvertes.fr/docs/00/63/44/39/PDF/Competitive_advertising_within_store_flyers-_corrected_and_edited_new_version.pdf

المؤلفون: Mimouni, Aîda, Sabri-Zaaraoui, Ouidade, Parguel, Béatrice

المساهمون: Théorie économique, modélisation et applications (THEMA), Université de Cergy Pontoise (UCP), Université Paris-Seine-Université Paris-Seine-Centre National de la Recherche Scientifique (CNRS), Groupe de Recherche en Gestion des Organisations (GREGOR), Université Paris 1 Panthéon-Sorbonne (UP1)-IAE Paris - Sorbonne Business School, Institut de Recherche en Gestion (IRG), Université Paris-Est Marne-la-Vallée (UPEM)-Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)

المصدر: Journal of Retailing & Consumer Services ; https://shs.hal.science/halshs-00634439 ; Journal of Retailing & Consumer Services, 2010, 17 (6), pp.478-486

مصطلحات موضوعية: store flyers, competitive advertising, brand recognition, perceived variety of the retailer's assortment, [SHS.GESTION]Humanities and Social Sciences/Business administration

Relation: halshs-00634439; https://shs.hal.science/halshs-00634439; https://shs.hal.science/halshs-00634439/document; https://shs.hal.science/halshs-00634439/file/Competitive_advertising_within_store_flyers-_corrected_and_edited_new_version.pdf

الاتاحة: https://shs.hal.science/halshs-00634439
https://shs.hal.science/halshs-00634439/document
https://shs.hal.science/halshs-00634439/file/Competitive_advertising_within_store_flyers-_corrected_and_edited_new_version.pdf

المؤلفون: Guitart, Ivan A., Hervet, Guillaume, Gelper, Sarah

المصدر: Guitart , I A , Hervet , G & Gelper , S 2020 , ' Competitive advertising strategies for programmatic television ' , Journal of the Academy of Marketing Science , vol. 48 , no. 4 , pp. 753-775 . https://doi.org/10.1007/s11747-019-00691-5

مصطلحات موضوعية: Advertising effectiveness, Advertising scheduling, Competitive advertising, Programmatic television, Real-time competitor tracking, Television advertising, manag, lang

Relation: https://research.tue.nl/en/publications/338e44b1-606d-4e42-bef1-be0b8f75c9d6

الاتاحة: https://research.tue.nl/en/publications/338e44b1-606d-4e42-bef1-be0b8f75c9d6

المؤلفون: Guillaume Hervet, Sarah Gelper, Ivan A. Guitart

المساهمون: emlyon business school, business school, emlyon, Innovation Technology Entrepr. & Marketing

المصدر: JAMS, Journal of the Academy of Marketing Science
JAMS, Journal of the Academy of Marketing Science, 2019
Journal of the Academy of Marketing Science, 48(4), 753-775. Springer

مصطلحات موضوعية: Marketing, Economics and Econometrics, Schedule, Television advertising, 05 social sciences, Advertising, Advertising scheduling, Competitor analysis, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Focal firm, Advertising effectiveness, 0502 economics and business, Comparative advertising, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Business, Real-time competitor tracking, Business and International Management, programmatic television, Competitive advertising, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, [SHS.GESTION] Humanities and Social Sciences/Business administration, 050203 business & management, ComputingMilieux_MISCELLANEOUS

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bfe4c4cc94894be5c5106c4ab301b3a
https://hal.archives-ouvertes.fr/hal-02312409

المؤلفون: Guitart, Ivan, Hervet, Guillaume, Gelper, Sarah

المساهمون: emlyon business school

المصدر: Hyper Article en Ligne - Sciences de l'Homme et de la Société ; ISSN: 0092-0703 ; JAMS, Journal of the Academy of Marketing Science ; JAMS, Journal of the Academy of Marketing Science, 2019

مصطلحات موضوعية: Television advertising, Advertising effectiveness, programmatic television, Real-time competitor tracking, Competitive advertising, Advertising scheduling, manag, lang

Relation: hal-02312409; 10670/1.i4goxy; https://hal.archives-ouvertes.fr/hal-02312409

الاتاحة: https://hal.archives-ouvertes.fr/hal-02312409

المؤلفون: Prins, R. (Remco), Verhoef, P.C. (Peter)

المصدر: ERIM report series research in management Erasmus Research Institute of Management

مصطلحات موضوعية: Competitive advertising, E-services, Hazard model, New product adoption, Telecommunications

وصف الملف: application/pdf

Relation: http://repub.eur.nl/pub/9405; urn:hdl:1765/9405

الاتاحة: http://repub.eur.nl/pub/9405

المؤلفون: Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing

المساهمون: CIVIL AND ENVIRONMENTAL ENGINEERING, DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS

المصدر: Elements

مصطلحات موضوعية: Science & Technology, Social Sciences, Technology, Computer Science, Information Systems, Information Science & Library Science, Management, Business & Economics, Competitive advertising, Keywords suggestion, Topic modeling, Factor graph model, Search engine advertising, Query logs, FACTOR GRAPHS, ONLINE

Relation: Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing (2017-06-01). Finding competitive keywords from query logs to enhance search engine advertising. INFORMATION & MANAGEMENT 54 (4) : 531-543. ScholarBank@NUS Repository. https://doi.org/10.1016/j.im.2016.11.003; https://scholarbank.nus.edu.sg/handle/10635/184460

الاتاحة: https://scholarbank.nus.edu.sg/handle/10635/184460

المؤلفون: Remco Prins, Peter C. Verhoef

المساهمون: Erasmus School of Economics, Marketing

المصدر: Journal of Marketing, 71(2), 169-183. American Marketing Association
Prins, R & Verhoef, P C 2007, ' Marketing Communication Drivers of Adoption Timing of a New E-service Among Existing Customers ', Journal of Marketing, vol. 71, no. 2, pp. 169-183 . https://doi.org/10.1509/jmkg.71.2.169

مصطلحات موضوعية: Marketing, Service (business), Competitive advertising, E-services, Hazard model, New product adoption, Telecommunications, business.industry, 05 social sciences, Sample (statistics), Competitor analysis, jel:C44, Customer relationship management, Mass marketing, jel:M, Direct marketing, Customer base, jel:M31, jel:M37, 0502 economics and business, 050211 marketing, Business and International Management, Duration (project management), business, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69c617effcc8149e047c49398b9e042c
https://doi.org/10.1509/jmkg.71.2.169

المؤلفون: Qiao, Dandan, Zhang, Jin

المصدر: PACIS 2015 Proceedings

مصطلحات موضوعية: Competitive advertising, Keyword suggestion, Topic modeling, Factor graph model, Search engine advertising, Query logs

وصف الملف: application/pdf

Relation: https://aisel.aisnet.org/pacis2015/142; https://aisel.aisnet.org/context/pacis2015/article/1114/viewcontent/PACIS_2015_submission_330__1_.pdf

الاتاحة: https://aisel.aisnet.org/pacis2015/142
https://aisel.aisnet.org/context/pacis2015/article/1114/viewcontent/PACIS_2015_submission_330__1_.pdf

المؤلفون: Parguel, Béatrice, Sabri, Ouidade, Mimouni, Aîda

مصطلحات موضوعية: Perceived variety of the retailer’s assortment, Brand recognition, Competitive advertising, Store flyers, M37, Publicité Relations publiques

Time: 659

وصف الملف: application/msword

Relation: Journal of Retailing and Consumer Services; 17; 2010; 478-486; http://dx.doi.org/10.1016/j.jretconser.2010.08.001; Elsevier; https://basepub.dauphine.fr/handle/123456789/7710

الاتاحة: https://basepub.dauphine.fr/handle/123456789/7710

المؤلفون: J. Miguel Villas-Boas

المصدر: Marketing Science. 12(1):88-102

مصطلحات موضوعية: Marketing, Computer Science::Computer Science and Game Theory, competitive strategies, competitive advertising, pulsing, Advertising, Oligopoly, Microeconomics, Out of phase, Empirical research, Markov perfect equilibrium, Comparative advertising, Economics, Infinite horizon, Business and International Management, Intuition

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2b36c3bb70fa3a1b3a7f0d12cbb0b01

المؤلفون: Fruchter, Gila E., Erickson, Gary M., Kalish, Shlomo

مصطلحات موضوعية: Differential games, Subgame perfect equilibrium, Saddlepoint feedback strategies, Nash equilibrium strategies, Isaacs equation, Competitive advertising, Marketing, General objective function

Relation: http://repository.ust.hk/ir/Record/1783.1-8248; Journal of optimization theory and applications, v. 109, (3), 2001, JUN, p. 601-613; http://lbdiscover.ust.hk/uresolver?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rfr_id=info:sid/HKUST:SPI&rft.genre=article&rft.issn=0022-3239&rft.volume=109&rft.issue=3&rft.date=2001&rft.spage=601&rft.epage=613&rft.aulast=Fruchter&rft.aufirst=G&rft.atitle=Feedback+competitive+advertising+strategies+with+a+general+objective+function; http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=LinksAMR&SrcApp=PARTNER_APP&DestLinkType=FullRecord&DestApp=WOS&KeyUT=000169412800007

الاتاحة: http://repository.ust.hk/ir/Record/1783.1-8248
http://lbdiscover.ust.hk/uresolver?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rfr_id=info:sid/HKUST:SPI&rft.genre=article&rft.issn=0022-3239&rft.volume=109&rft.issue=3&rft.date=2001&rft.spage=601&rft.epage=613&rft.aulast=Fruchter&rft.aufirst=G&rft.atitle=Feedback+competitive+advertising+strategies+with+a+general+objective+function
http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=LinksAMR&SrcApp=PARTNER_APP&DestLinkType=FullRecord&DestApp=WOS&KeyUT=000169412800007

المؤلفون: Özsomer, Ayşegül (ORCID 0000-0003-3262-7759 & YÖK ID 108158), Özturan, Peren; Deleersnyder, Barbara, College of Administrative Sciences and Economics, Department of Business Administration

المصدر: International Journal of Research in Marketing

مصطلحات الفهرس: Marketing, Business cycle; Competitive advertising; Competitive reaction; TV advertising, Journal article, text/academic publication

URL: http://libdigitalcollections.ku.edu.tr/cdm/ref/collection/IR/id/11335
http://worldcat.org/oclc/1446187441/viewonline
Publisher version
Koç University Institutional Repository