المؤلفون: Castro, Cristiano A.B., Zambaldi, Felipe, Ponchio, Mateus Canniatti

المصدر: Journal of Product & Brand Management, 2019, Vol. 29, Issue 4, pp. 441-455.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2018-2092

المؤلفون: Castro, Cristiano A.B., Zambaldi, Felipe, Ponchio, Mateus Canniatti

المصدر: Journal of Product & Brand Management ; volume 29, issue 4, page 441-455 ; ISSN 1061-0421 1061-0421

الاتاحة: http://dx.doi.org/10.1108/jpbm-10-2018-2092
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