يعرض 1 - 20 نتائج من 79 نتيجة بحث عن '"Campañas digitales"', وقت الاستعلام: 0.50s تنقيح النتائج
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    المؤلفون: Rivas-de-Roca, Rubén

    المساهمون: Universidad de Sevilla. Departamento de Periodismo II, Universidad de Sevilla. SEJ619: Communication & Social Sciences, Universidad de Sevilla

    Relation: Dígitos. Revista de Comunicación Digital, 7, 91-112.; https://idus.us.es/handle//11441/111636

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    المؤلفون: Castillo Ochoa, Yeimi Natalia

    المساهمون: Ochoa Daza, Pedro Elías

    جغرافية الموضوع: Bogotá D.C.

    وصف الملف: application/pdf

    Relation: Allied Market Research. (2022). En 2030 el mercado de aplicaciones fitness alcanzaría 120.370 millones de dólares. Mercado Fitness. https://mercadofitness.com/ar/en-2030-el-mercado-de-aplicaciones-fitness-alcanzaria-120-370-millones-de-dolares/; Analyst Pulse: The Growing Use of Mobile Health and Fitness…. (2013, agosto 29). Euromonitor. https://www.euromonitor.com/article/analyst-pulse-the-growing-use-of-mobile-health-and-fitness-apps; Aria, M., & Cuccurullo, C. (2017). bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959-975. https://doi.org/10.1016/j.joi.2017.08.007; Bell, E., Bryman, A., & Harley, B. (2022). Business Research Methods. Oxford University Press.; Berg, S., Forest, J., & Stenseng, F. (2020). When Passion Does Not Change, but Emotions Do: Testing a Social Media Intervention Related to Exercise Activity Engagement. Frontiers in Psychology, 11. https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00071; Bopp, J. A., Mekler, E. D., & Opwis, K. (2016). Negative Emotion, Positive Experience? Emotionally Moving Moments in Digital Games. Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, 2996-3006. https://doi.org/10.1145/2858036.2858227; Bulanova, M. B., Борисовна, Б. М., Artamonova, E. A., & Александровна, А. Е. (2022). NEET youth: Consumer behavior in the new reality. RUDN Journal of Sociology, 22(1), Article 1. https://doi.org/10.22363/2313-2272-2022-22-1-113-125; Calderón, P. (2021, septiembre 23). Content Marketing: El secreto de la relevancia de las grandes marcas. ¡Gracias Por Contactarte Con Nosotros! https://marketinguniversity.co/blog/inbound-marketing/content-marketing-el-secreto-de-la-relevancia-de-las-grandes-marcas/; Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson UK.; Choudhri, A. F., Siddiqui, A., Khan, N. R., & Cohen, H. L. (2015). Understanding Bibliometric Parameters and Analysis. RadioGraphics, 35(3), 736-746. https://doi.org/10.1148/rg.2015140036; Da Silva, F., & Núñez, G. (2021). La libre competencia en la era digital y la pospandemia (Vol. 1). Dykinson.; Damberg, S. (2021). Predicting future use intention of fitness apps among fitness app users in the United Kingdom: The role of health consciousness. International Journal of Sports Marketing and Sponsorship, 23(2), 369-384. https://doi.org/10.1108/IJSMS-01-2021-0013; Dave Evans. (2010). Social Media Marketing: The Next Generation of Business Engagement. https://books.google.com.co/books?hl=es&lr=&id=7l2OR6giC6AC&oi=fnd&pg=PT7&dq=Social+Media+Marketing:+The+Next+Generation+of+Business+Engagement%22.&ots=jPE4uVZPcS&sig=R5niRdxogxq_4nQurhKDiRLt4b8#v=onepage&q=Social%20Media%20Marketing%3A%20The%20Next%20Generation%20of%20Business%20Engagement%22.&f=false; Davenport, T. H., Harris, J. G., & Morison, R. (2010). Analytics at Work: Smarter Decisions, Better Results. Harvard Business Press.; David C. Edelman. (2010). Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places. https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places; Day, R. E., Sahota, P., & Christian, M. S. (2019). Effective implementation of primary school-based healthy lifestyle programmes: A qualitative study of views of school staff. BMC Public Health, 19(1). https://doi.org/10.1186/s12889-019-7550-2; Edwin Van Bommel, David Edelman, & Kelly Ungerman. (2014). Digitizing the consumer decision journey. McKinsey&Company.; Egghe, L. (2006). Theory and practise of the g-index. Scientometrics, 69(1), 131-152. https://doi.org/10.1007/s11192-006-0144-7; Feng, L.-L., Yu, G., Wu, Y., Li, G.-D., Li, H., Sun, Y., Asefa, T., Chen, W., & Zou, X. (2015). High-Index Faceted Ni3S2 Nanosheet Arrays as Highly Active and Ultrastable Electrocatalysts for Water Splitting. Journal of the American Chemical Society, 137(44), 14023-14026. https://doi.org/10.1021/jacs.5b08186; Fenton, A., Parry, K. D., Chadwick, S., Guimarães, G., & Aeron, V. (2022). Digital Innovation in Sport – Barriers and Opportunities for Branded Fitness Apps for Fans. Studies on Entrepreneurship, Structural Change and Industrial Dynamics, 25-42.; Ferrand, A. C., Gambau, V., & Nardi, M. (2018). Marketing en el fitness. Paidotribo. García-Fernández, J., Sánchez-Oliver, A. J., Grimaldi-Puyana, M., Fernández-Gavira, J., & Gálvez Ruiz, P. (2017). La calidad y la fidelidad del cliente: Un análisis de segmentación en centros de fitness low-cost. https://reunir.unir.net/handle/123456789/6276; Gladwell, M. (2022). The Tipping Point: How Little Things Can Make a Big Difference. Hachette UK.; Glynn Mangold & David Faulds. (2009). Social media: The new hybrid element of the promotion mix—ScienceDirect. https://www.sciencedirect.com/science/article/abs/pii/S0007681309000329; Gurzki, H., & Woisetschläger, D. M. (2017). Mapping the luxury research landscape: A bibliometric citation analysis. Journal of Business Research, 77, 147-166. https://doi.org/10.1016/j.jbusres.2016.11.009; Handley, A. (2014). Everybody Write (1-1). John Wiley and Sons, Inc.; Hanna Lavalle, M. I., Ocampo Rivero, M. M., Janna Lavalle, N. M., Mena Gutiérrez, M. C., Torreglosa Portillo, L. D., Hanna Lavalle, M. I., Ocampo Rivero, M. M., Janna Lavalle, N. M., Mena Gutiérrez, M. C., & Torreglosa Portillo, L. D. (2020). Redes sociales y calidad de vida relacionada con la salud en estudiantes universitarios. Revista Cuidarte, 11(1). https://doi.org/10.15649/cuidarte.953; Henao Ortega, E. S., & Vasquez Velez, S. (2016). ANÁLISIS DEL CONSUMIDOR FITNESS DE LA CIUDAD DE MEDELLÍN. Studocu. https://www.studocu.com/co/document/universidad-del-valle-colombia/gestion-del-talento-humano/trabajo-sobre-el-consumo-fitness/54042571; Holguín, C. D. G., García, D. L. E., & Zambrano, M. F. M. (2022). Incidencia del marketing digital como herramienta de innovación empresarial en el metaverso.: Incidence of digital marketing as a tool for business innovation in the metaverse. Journal Business Science - ISSN: 2737-615X, 3(2), Article 2. https://doi.org/10.56124/jbs.v3i2.0002; Honary, M., Bell, B. T., Clinch, S., Wild, S. E., & McNaney, R. (2019). Understanding the Role of Healthy Eating and Fitness Mobile Apps in the Formation of Maladaptive Eating and Exercise Behaviors in Young People. JMIR mHealth and uHealth, 7(6), e14239. https://doi.org/10.2196/14239; Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns. Journal of Marketing, 83(5), 78-96. https://doi.org/10.1177/0022242919854374; Hussain, S., Qazi, S., Rizwan Raheem, A., Vveinhardt, J., & Streimikiene, D. (2019). Innovative user engagement and playfulness on adoption intentions of technological products: Evidence from SEM-based multivariate approach. Economic Research - Ekonomska Istraživanja, 32(1), 555-577. https://doi.org/10.1080/1331677X.2018.1558086; Infobae. (2022). Colombia en déficit por falta de actividad física. infobae. https://www.infobae.com/america/colombia/2022/10/22/colombia-en-deficit-por-falta-de-actividad-fisica/; Jenny Paola Mancera Fandiño. (2013). La era del marketing digital y las estrategias publicitarias en Colombia. 28.; Jo, D., & Kim, Y. (2020). Structural Green Supply Chain Management Mechanism of Export-Based Manufacturing Firms in Korea (2020090750). Preprints. https://doi.org/10.20944/preprints202009.0750.v1; Jose Macarro Moreno, Cipriano Romero Cerezo, & Juan Torres Guerrero. (2010). Motivos de abandono de la práctica de actividad físico-deportiva en los estudiantes de Bachillerato de la provincia de Granada. https://redined.educacion.gob.es/xmlui/handle/11162/79912; Kapoor, N., Jain, M., & Prasad, R. (2017). Digital marketing strategies and the behaviour of millennials. International Journal of Economic Research, 14, 109-118.; Keller, K., & Kotler, P. (2012). Dirección de Marketing (1-1). Pearson Education.; Keller, K. L. (2015). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. http://thuvienso.thanglong.edu.vn//handle/TLU/7052; Keller, K. L. (2016). Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? Journal of Advertising, 45(3), 286.; Kolbeck, C. (2018). The Four Social Media Apps That Rule Digital Fitness Marketing and How Best to Use Them. ACSM’S Health & Fitness Journal, 22(1), 42-43. https://doi.org/10.1249/FIT.0000000000000357; Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2019). Principles of Marketing. Pearson UK.; Kotler, P., Stevens, R. J., & Shalowitz, J. I. (2021). Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System. John Wiley & Sons.; Larios-Gómez, E. (2021). Comportamiento de compra ante el Covid-19: Estudio transversal latinoamericano desde un enfoque del marketing sanitario. Horizonte sanitario, 20(1), 105-120.; Lévano, S., & Cecilia, A. (2007). Investigación cualitativa: Diseños, evaluación del rigor metodológico y retos. Liberabit, 13(13), 71-78.; Levine, M. P., & Murnen, S. K. (2009). “Everybody Knows That Mass Media Are/Are Not [pick one] a Cause of Eating Disorders”: A Critical Review of Evidence for a Causal Link Between Media, Negative Body Image, and Disordered Eating in Females. Journal of Social and Clinical Psychology, 28(1), 9-42. https://doi.org/10.1521/jscp.2009.28.1.9; Lorena, A. P., Yiset, Cecilia, Á., Alexis, B. C., Jesús, Vladimir, C. C., Jesús, C. G., Walder de, Fernando, C. D., Oscar, Yovanni, C. N., Gilmer, Amanda, C. de M., Teresa, Patricia, C. D., Sandra, Jenny, C. D., Mercedes, G. A., Inés, G. C., Melva, Geraldine, J. G., Diana, Darío, L. V., Iván, Paola, L. G., Jenny, Eneida, M., Luz, Andreina, M. O., María, Anderson, Q., Yeimy, R., … Liliana, V. M., Irma. (2020). La era de la transformación digital de las organizaciones y su impacto en la competitividad. Editorial Los Libertadores.; Martins, J. M., Yusuf, F., & Swanson, D. A. (2011). Consumer Demographics and Behaviour: Markets are People. Springer Science & Business Media.; Miller, C., Wakefield, M., Braunack-Mayer, A., Roder, D., O’Dea, K., Ettridge, K., & Dono, J. (2019). Who drinks sugar sweetened beverages and juice? An Australian population study of behaviour, awareness and attitudes. BMC Obesity, 6(1). https://doi.org/10.1186/s40608-018-0224-2; Moder, A., & Florensa, P. (2017). Marketing digital: Healthcare. ibukku.; Morrow Susan. (2005). Quality and Trustworthiness in Qualitative Research in Counseling Psychology. https://doi.org/10.1037/0022-0167.52.2.250; Newall, P. W. S., Moodie, C., Reith, G., Stead, M., Critchlow, N., Morgan, A., & Dobbie, F. (2019). Gambling Marketing from 2014 to 2018: A Literature Review. Current Addiction Reports, 6(2), 49-56. https://doi.org/10.1007/s40429-019-00239-1; Olfert, M. D., Barr, M. L., Charlier, C. M., Famodu, O. A., Zhou, W., Mathews, A. E., Byrd-Bredbenner, C., & Colby, S. E. (2018). Self-Reported vs. Measured Height, Weight, and BMI in Young Adults. International Journal of Environmental Research and Public Health, 15(10), Article 10. https://doi.org/10.3390/ijerph15102216; Organización Mundial de la Salud. (2022). Actividad física. who.int. https://www.who.int/es/news-room/fact-sheets/detail/physical-activity; Pol, A. (2015). Brand 2020: El futuro de las marcas. Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, 53, 105-121.; Quiñones, C. (2014). Desnudando la mente del consumidor. Grupo Planeta Spain.; Reyes-Menendez, A., Saura, J. R., & Filipe, F. (2020). Marketing challenges in the #MeToo era: Gaining business insights using an exploratory sentiment analysis. Heliyon, 6(3). https://doi.org/10.1016/j.heliyon.2020.e03626; Roberto Hernández Sampieri. (2014). Metodología de la Investigación: Vol. No aplica (No aplica; Sexta). Mc Graw Hill Education; No aplica. 9786071502919; Sánchez Fernández, B. (2015). Tendencias Fitness: Consumo de productos para la imagen personal. https://idus.us.es/handle/11441/26175; Schiffman, L. G., & Kanuk, L. L. (2005). Comportamiento del consumidor. Pearson Educación.; Secretaría de Cultura, Recreación y Deporte. (2022). Encuesta revela las tendencias en prácticas deportivas, actividad física, y bienestar en Bogotá. Secretaría de Cultura, Recreación y Deporte. https://www.culturarecreacionydeporte.gov.co/es/encuesta-revela-las-tendencias-en-practicas-deportivas-actividad-fisica-y-bienestar-en-bogota Sinek, S. (2018). Empieza con el porqué: Cómo los grandes líderes motivan a actuar.; Smith J, J. M. (2018). Marketing digital en salud y fitness: Tendencias y estrategias.; Solomón, M. R. (2017). Comportamiento del consumidor [Text]. Biblioteca Hernán Malo González de la Universidad del Azuay; Biblioteca Hernán Malo González. https://biblioteca.uazuay.edu.ec/buscar/item/80959; Topol, E. (2016). The Patient Will See You Now: The Future of Medicine Is in Your Hands. Hachette UK.; Toscano Muñoz, L. E. (2020). Análisis del comportamiento del consumidor de productos Fitness y Deportivos en el Centro Histórico de la ciudad de Quito. [bachelorThesis]. http://dspace.ups.edu.ec/handle/123456789/18788; Tudela, J. B. y P. de. (2009). Investigación cualitativa. ESIC Editorial.; Turkle, S. (2017). Alone Together: Why We Expect More from Technology and Less from Each Other. Hachette UK.; Valcarce, M. (2017). Fitness y tecnologia: Productividad y fidelizacion de clientes. Instituto Politécnico de Beja. Escola Superior de Educação. https://repositorio.ipbeja.pt/handle/20.500.12207/4523; Valcarce Torrente, M. (2020). Influencia del uso de la tecnología en la adherencia de la práctica física sobre los usuarios de centros de fitness (p. 1) [Http://purl.org/dc/dcmitype/Text, Universitat de Lleida]. https://dialnet.unirioja.es/servlet/tesis?codigo=301039; Warburton, D. E. R., Nicol, C. W., & Bredin, S. S. D. (2006). Health benefits of physical activity: The evidence. CMAJ, 174(6), 801-809. https://doi.org/10.1503/cmaj.051351; Wells, W. D. (2014). Measuring Advertising Effectiveness. Psychology Press.; Camacho, M. (2022). EFECTIVIDAD DEL MARKETING DIGITAL EN CAMPAÑAS DE SALUD DE SERVICIOS MÉDICOS DE LA UNIVERSIDAD JUÁREZ AUTÓNOMA DE TABASCO (UJAT). chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://ri.ujat.mx/bitstream/200.500.12107/4052/1/TESIS_CAMACHO%20DOMINGUEZ%20MANUELA.pdf; http://hdl.handle.net/10823/7168; instname:Politécnico Grancolombiano; reponame:Alejandría Repositorio Comunidad; repourl:http://alejandria.poligran.edu.cos

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    المؤلفون: Viudes, Francisco J.

    المصدر: Más poder local, ISSN 2172-0223, Nº. 53, 2023 (Ejemplar dedicado a: Comunicación digital en campañas electorales), pags. 146-151

    وصف الملف: application/pdf

    Relation: https://dialnet.unirioja.es/servlet/oaiart?codigo=9049181; (Revista) ISSN 2172-0223