المؤلفون: Zhou, Yayu¹ (AUTHOR) yayuzhou2022@u.northwestern.edu, Malthouse, Edward C.^1,2 (AUTHOR), Nelson, Barry L.¹ (AUTHOR)

المصدر: Journal of the Operational Research Society. Jan2025, Vol. 76 Issue 1, p61-72. 12p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CUSTOMER equity, *CUSTOMER relationship management, *MARKOV processes, *CUSTOMER relations, EQUITY management

المؤلفون: Bonacchi, Massimiliano^1,2 (AUTHOR), Perego, Paolo¹ (AUTHOR)

المصدر: Accounting Horizons. Dec2024, Vol. 38 Issue 4, p1-29. 29p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CUSTOMER equity, *DATA analytics, *CONSUMERS, *MARKETING

المؤلفون: Singh, Shweta¹ (AUTHOR) shweta_kean@outlook.com, Murthi, B.P.S.² (AUTHOR) murthi@utdallas.edu, Rao, Ram C.³ (AUTHOR) rrao@utdallas.edu, Steffes, Erin⁴ (AUTHOR) esteffes@towson.edu

المصدر: International Journal of Bank Marketing. 2024, Vol. 42 Issue 7, p1695-1717. 23p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *FINANCIAL services industry, *CREDIT cards, *CONSUMERS, STOCHASTIC frontier analysis

Alternate Title: Unleashing the Potential of Customer Lifetime Value: A Comprehensive Review and Application Framework.

المؤلفون: 吳基逞¹ chicheng@mail.nsysu.edu.tw, 廖健博¹, 卓雍然¹

المصدر: Journal of Management & Business Research (2521-4306). Sep2024, Vol. 41 Issue 3, p387-411. 25p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *MARKETING personnel, *MARKETING strategy, *MARKETING, VALUE orientations

المؤلفون: Ebrahimi, Abolghasem¹ (AUTHOR) aebrahimi@shirazu.ac.ir, Askarifar, Kazem¹ (AUTHOR), Nikbakht, Amin² (AUTHOR)

المصدر: Journal of Financial Services Marketing. Sep2024, Vol. 29 Issue 3, p808-825. 18p.

مصطلحات موضوعية: *CUSTOMER relationship management, *CUSTOMER lifetime value, *INSURANCE companies, *CONSUMERS, *CUSTOMER loyalty programs, ANALYTIC hierarchy process

المؤلفون: Andreassen, Tor W.¹ (AUTHOR) tor.andreassen@nhh.no

المصدر: Journal of Service Research. Nov2024, Vol. 27 Issue 4, p497-500. 4p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CUSTOMER equity, *CUSTOMER satisfaction, *DIGITAL transformation, *CUSTOMER loyalty

المؤلفون: Dongyeon Kim¹, Takhun Kim², Yongkil Ahn³

المصدر: International Journal of Mobile Communications. 2024, Vol. 24 Issue 1, p23-45. 23p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CUSTOMER relationship management, *CONSUMERS, *STOCKS (Finance), MOBILE apps

المؤلفون: Malthouse, Edward C.¹ (AUTHOR) ecm@northwestern.edu, Franks, Judy U.¹ (AUTHOR), Maslowska, Ewa² (AUTHOR), Zhou, Yayu³ (AUTHOR)

المصدر: International Journal of Advertising. Sep2024, p1-22. 22p. 12 Illustrations.

مصطلحات موضوعية: *CUSTOMER lifetime value, *ADVERTISING revenue, *STREAMING media, *MASS media industry, *ADVERTISERS

المؤلفون: Gurazada, Pavankumar¹ (AUTHOR) pavankumar.gurazada@greatlearning.in, Maity, Moutusy² (AUTHOR) mmaity@semo.edu

المصدر: European Journal of Marketing. 2024, Vol. 58 Issue 11, p2596-2634. 39p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *DIRECT costing, *CONSUMER psychology, *CUSTOMER relations, SOCIAL media

المؤلفون: Jabr, Wael¹ (AUTHOR) wjabr@psu.edu, Ghoshal, Abhijeet² (AUTHOR) abhi@illinois.edu, Cheng, Yichen³ (AUTHOR) ycheng11@gsu.edu, Pavlou, Paul⁴ (AUTHOR) pavlou@bauer.uh.edu

المصدر: Journal of Management Information Systems. 2023, Vol. 40 Issue 2, p470-502. 33p. 2 Diagrams, 8 Charts, 4 Graphs.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CONSUMER preferences, *CONSUMERS, *PURCHASING, *INTERNET stores, *QUEUING theory

المؤلفون: Dhana, Fidel

المصدر: Journal of Accountancy. Sep2024, Vol. 238 Issue 3, p40-46. 6p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CONSUMERS, *MARKETING strategy, *INTEREST rates, *CORPORATE profits, *MANAGERIAL accounting, *GOVERNMENT accounting

المؤلفون: Kanchanapoom, Kessara¹ (AUTHOR) k_kessara@yahoo.com, Chongwatpol, Jongsawas¹ (AUTHOR) jongsawas.c@nida.ac.th

المصدر: Benchmarking: An International Journal. 2024, Vol. 31 Issue 7, p2411-2438. 28p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *KEY performance indicators (Management), *MONTE Carlo method, *NET present value, *HEALTH care industry, *CUSTOMER loyalty

المؤلفون: Yan, Yan¹ (AUTHOR) yanyan@amperity.com, Resnick, Nicholas¹ (AUTHOR)

المصدر: Quantitative Marketing & Economics. Jun2024, Vol. 22 Issue 2, p169-192. 24p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CONSUMER behavior, *MARKETING, *CUSTOMER relationship management, *BRAND name products, *FORECASTING

المؤلفون: Nie, Dongyun¹ (AUTHOR) dongyun.nie@dcu.ie, Scriney, Michael¹ (AUTHOR), Liang, Xiaoning² (AUTHOR), Roantree, Mark¹ (AUTHOR)

المصدر: Journal of Marketing Analytics. Jun2024, Vol. 12 Issue 2, p321-341. 21p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *BUSINESS planning, *BUSINESS partnerships, *CORPORATE profits, ACQUISITION of data

المؤلفون: Segarra-Moliner, José-Ramón¹ (AUTHOR) jsegarra@uji.es, Moliner-Tena, Miguel-Ángel¹ (AUTHOR)

المصدر: Journal of Marketing Analytics. Jun2024, Vol. 12 Issue 2, p307-320. 14p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CUSTOMER relations, *ORGANIZATIONAL citizenship behavior, *CONSUMERS, DIGITAL technology, EVIDENCE gaps, CITIZENSHIP

Alternate Title: 20 YEARS LATER: RETURN ON MARKETING AND ITS CURRENCY AS A TOOL TO EVALUATE FUTURE STRATEGIES.

المؤلفون: Castillo-Alarcón, Rony¹ rocastillo@fen.uchile.cl

المصدر: Horizontes Empresariales. nov2024, Vol. 23 Issue 2, p39-54. 16p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *MARKETING, *AUTHORSHIP, *ORGANIZATIONAL performance, *CONSUMERS

المؤلفون: Kanoria, Yash¹ (AUTHOR) ykanoria@gsb.columbia.edu, Lobel, Ilan² (AUTHOR) ilobel@stern.nyu.edu, Lu, Jiaqi³ (AUTHOR) lujiaqi@cuhk.edu.cn

المصدر: Mathematics of Operations Research. May2024, Vol. 49 Issue 2, p1192-1222. 31p.

مصطلحات موضوعية: *CONSUMERS, *CUSTOMER lifetime value, *CUSTOMER satisfaction, *CUSTOMER retention, *MARKOV processes, *CUSTOMER loyalty programs, SATISFACTION

مصطلحات جغرافية: CHINA

المؤلفون: Margono, Albert Gianta¹ albert_gianta@sbm-itb.ac.id, Aprianingsih, Atik² atik.apri@sbm-itb.ac.id

المصدر: Interdisciplinary Social Studies. Jul-Sep2024, Vol. 3, p1-11. 11p.

مصطلحات موضوعية: *MARKETING channels, *CUSTOMER lifetime value, *MARKETING strategy, *CUSTOMER experience, *INTERNET marketing, *BRAND choice

المؤلفون: Dandis, Ala' Omar¹ (AUTHOR) a_dandis@asu.edu.jo, Al Haj Eid, Mohammad² (AUTHOR) mohdbadea@hotmail.com, Griffin, Denis³ (AUTHOR) griffin.denis@gmail.com, Robin, Robin⁴ (AUTHOR) rrobin@brookes.ac.uk, Ni, Arnt Kyawt⁵ (AUTHOR) nia@hope.ac.uk

المصدر: TQM Journal. 2023, Vol. 35 Issue 8, p2526-2546. 21p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *QUALITY of service, *RELATIONSHIP marketing, TRUST, SATISFACTION

مصطلحات جغرافية: JORDAN, MIDDLE East

Alternate Title: Explaining the customer lifetime value (CLV) model in insurance companies with a mixed approach.

المؤلفون: حسین رحیمی کلور¹ h-clever@uma.ac.ir, رحیم محمدخانی¹ hadimgg@gmail.com

المصدر: Iranian Journal of Insurance Research (IJIR). Jan2024, Vol. 13 Issue 1, p29-42. 14p.

مصطلحات موضوعية: *CUSTOMER lifetime value, *CUSTOMER relationship management, *INSURANCE companies, *INSURANCE