المؤلفون: César, Mariana Ferreira

المساهمون: Elnayal, Omar Salaheldin Ahmed Nabih, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Customer Relationship Management, Marketing metrics, Balanced Scorecard, Customer journey, Performance monitoring, Measuring CRM, CRM software, CRM initiatives, Customer loyalty, Métricas de marketing, Medir desempenho, Medir CRM, CRM iniciativas, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/35037

المؤلفون: Lekshmi, A. Vijaya

المصدر: South Asian Journal of Marketing & Management Research 7(6):155-164. 2017

المؤلفون: A. Dhanalakshmi, Xu Hui, Roopini. R, R. Supriya

المصدر: International Journal of Engineering and Management Research; Vol. 10 No. 6 (2020): December Issue; 9-20 ; 2250-0758 ; 2394-6962

مصطلحات موضوعية: Evolution of E-Commerce, CRM Initiatives, E-Commerce Companies, E-Commerce Platforms, Service Providers, Software, Tools used in E-Commerce

وصف الملف: application/pdf

Relation: https://ijemr.vandanapublications.com/index.php/ijemr/article/view/166/165; https://ijemr.vandanapublications.com/index.php/ijemr/article/view/166

الاتاحة: https://ijemr.vandanapublications.com/index.php/ijemr/article/view/166
https://doi.org/10.31033/ijemr.10.6.2

المؤلفون: Kale, Sudhir H.

المصدر: UNLV Gaming Research & Review Journal

مصطلحات موضوعية: CRM, change management, CRM initiatives, HR and CRM, casino CRM strategy, Gaming and Casino Operations Management, Gaming Law

وصف الملف: application/pdf

Relation: https://digitalscholarship.unlv.edu/grrj/vol9/iss2/5; https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1161&context=grrj

الاتاحة: https://digitalscholarship.unlv.edu/grrj/vol9/iss2/5
https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1161&context=grrj

المؤلفون: Kale, Sudhir H.

المصدر: Bond Business School Publications

مصطلحات موضوعية: CRM, change management, CRM initiatives, HR and CRM, casino CRM, Marketing

Relation: http://epublications.bond.edu.au/business_pubs/229

الاتاحة: http://epublications.bond.edu.au/business_pubs/229