يعرض 1 - 20 نتائج من 14,182 نتيجة بحث عن '"COMMUNICATION in marketing"', وقت الاستعلام: 0.56s تنقيح النتائج
  1. 1
    Academic Journal
    Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns.

    المؤلفون: Nariswari, Angeline1 (AUTHOR) anariswari@csumb.edu, Chen, Qimei2 (AUTHOR), Alden, Dana L.2 (AUTHOR)

    المصدر: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p357-376. 20p.

    مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, *PSYCHOLOGICAL ownership, *CONSUMERS, *MARKETING channels, VOTERS


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  2. 2
    Academic Journal
    The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.

    المؤلفون: Sample, Kevin L. (AUTHOR) kevinsample@uri.edu, Hulland, John (AUTHOR), Sevilla, Julio (AUTHOR), Labrecque, Lauren I. (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p27-48. 22p.

    مصطلحات موضوعية: *PRODUCT design, *COMMUNICATION in marketing, VISUAL perception, PSYCHOMETRICS


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  3. 3
    Academic Journal
    Towards a conceptualization of secrecy in marketing.

    المؤلفون: Berthon, Pierre1 (AUTHOR), Lord Ferguson, Sarah2 (AUTHOR) stl10@sfu.ca, Hannah, David2 (AUTHOR), Parent, Michael2 (AUTHOR)

    المصدر: Journal of Strategic Marketing. Feb2025, Vol. 33 Issue 1, p19-34. 16p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *MARKETING literature, *MARKET value, *VALUE creation, REPUTATION


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  4. 4
    Academic Journal
    Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success.

    المؤلفون: Chi, Fiona1,2 (AUTHOR), Wang, Dan1 (AUTHOR) d.wang@polyu.edu.hk, Park, Sangwon3 (AUTHOR), Dai, Fengwei1 (AUTHOR)

    المصدر: Journal of Travel & Tourism Marketing. Jan2025, Vol. 42 Issue 1, p65-84. 20p.

    مصطلحات موضوعية: *INFORMATION technology, *COMMUNICATION in marketing, *TOURISM marketing, *BUSINESS cycles, *RELATIONSHIP marketing


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  5. 5
    Academic Journal
    Consumers' minimum time investments in meaningful consumption.

    المؤلفون: Carter, Erin Percival1 (AUTHOR), Williams, Lawrence E.2 (AUTHOR), Light, Nicholas3 (AUTHOR) nlight@uoregon.edu

    المصدر: Marketing Letters. Dec2024, Vol. 35 Issue 4, p561-573. 13p.

    مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, *RELATIONSHIP marketing, *CONSUMERS, WELL-being


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  6. 6
    Academic Journal
    Philanthropy scandals and regular donations: the role of email marketing communications.

    المؤلفون: Minguez, Ana1 (AUTHOR) aminguez@unizar.es, Sese, F. Javier1 (AUTHOR)

    المصدر: Journal of Marketing Management. Nov2023, Vol. 39 Issue 15/16, p1592-1619. 28p.

    مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, *CHARITABLE giving, *MARKETING management, *CORPORATE communications, COMMUNITY services, SCANDALS


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  7. 7
    Academic Journal
    ‘The very latest, modom’: The British Commercial Gas Association, the Gas Light and Coke Company and content marketing in interwar Britain.

    المؤلفون: Heller, Michael1 (AUTHOR) michael.heller@northumbria.ac.uk, Kohli, Gurdeep2 (AUTHOR), Kondo, Kaoruko3 (AUTHOR)

    المصدر: Business History. Sep2024, p1-25. 25p. 6 Illustrations.

    مصطلحات موضوعية: *CUSTOMER relations, *COMMUNICATION in marketing, *CONTENT marketing, *BRANDING (Marketing), PUBLIC demonstrations


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  8. 8
    Academic Journal
    Let's Chat... When Communication Promotes Efficiency in Experimental Asset Markets.

    المؤلفون: Corgnet, Brice1 (AUTHOR) corgnet@em-lyon.com, DeSantis, Mark2 (AUTHOR) desantis@chapman.edu, Porter, David2 (AUTHOR) dporter@chapman.edu

    المصدر: Management Science. Oct2024, Vol. 70 Issue 10, p6550-6568. 19p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *BEHAVIORAL economics, *DECISION making, *SOCIAL marketing, SOCIAL institutions


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  9. 9
    Academic Journal
    Digital marketing ecosystems and global market expansion: current state and future research agenda.

    المؤلفون: Nim, Nandini1 (AUTHOR) n.nim@colostate.edu, Pedada, Kiran2 (AUTHOR) Kiran.Pedada@umanitoba.ca, Hewett, Kelly3 (AUTHOR) khewett@utk.edu

    المصدر: International Marketing Review. 2024, Vol. 41 Issue 5, p872-885. 14p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *MARKETING, *MARKETING strategy, *EXPORT marketing, DIGITAL technology

    View full text at Emerald Full Text Finder

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  10. 10
    Academic Journal
    Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework.

    المؤلفون: Amoozad Mahdiraji, Hannan1 (AUTHOR) h.m.amoozad@bham.ac.uk, Sharifpour Arabi, Hojatallah2 (AUTHOR), Vrontis, Demetris3,4 (AUTHOR)

    المصدر: Journal of Strategic Marketing. Nov2024, Vol. 32 Issue 8, p965-986. 22p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *DIGITAL transformation, *INDUSTRY 4.0, *MARKETING channels, *DATA analytics, *INDUSTRIAL marketing


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  11. 11
    Academic Journal
    Finance for sustainability: A systematic review on crowdfunding for renewable energy projects.

    المؤلفون: Mukherjee, Abhishek1 (AUTHOR), Griffiths, Paul2 (AUTHOR) pgriffiths@em‐normandie.co.uk, Sinha, Paresha1 (AUTHOR), Deol, Sahil1 (AUTHOR)

    المصدر: Review of Financial Economics. Oct2024, Vol. 42 Issue 4, p467-490. 24p.

    مصطلحات موضوعية: *ENERGY economics, *COMMUNICATION in marketing, *RENEWABLE energy sources, *OPTIONS (Finance), *GREEN business, *CROWD funding


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  12. 12
    Academic Journal
    Actual and perceived gaps in the supply and demand for marketing and communication services: an empirical analysis of the province of Bergamo.

    المؤلفون: Cavallone, Mauro1 (AUTHOR) mauro.cavallone@uniparthenope.it, Pozzi, Andrea2 (AUTHOR) andrea.pozzi@guest.unibg.it, Wassler, Philipp1 (AUTHOR) philipp.wassler@unibg.it, Palumbo, Rocco3 (AUTHOR) rocco.palumbo@uniroma2.it

    المصدر: TQM Journal. 2024, Vol. 36 Issue 9, p40-52. 13p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *SUPPLY & demand, *CONSULTING firms, *QUALITY of service, *BUSINESS process outsourcing, *CORPORATE communications, PROVINCES

    مصطلحات جغرافية: BERGAMO (Italy)

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  13. 13
    Academic Journal
    Impact of sponsorship terminations on sponsor's brand: empirical findings and management implications.

    Alternate Title: Auswirkungen von Sponsoringbeendigungen auf die Marke des Sponsors - empirische Erkenntnisse und Managementimplikationen.

    المؤلفون: Salzer, Felix1 felixsalzer@gmx.de, Bruhn, Manfred2 manfred.bruhn@unibas.ch

    المصدر: Unternehmung: Swiss Journal of Business Research & Practice. 2024, Vol. 78 Issue 4, p314-331. 18p.

    مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, *CORPORATE communications, *RELATIONSHIP marketing, PUBLIC communication


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  14. 14
    Academic Journal
    How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry.

    المؤلفون: Chaudhuri, Malika1 (AUTHOR) mchaudhuri@oakland.edu, Hirunyawipada, Tanawat2 (AUTHOR) thirunyawipada1@udayton.edu, Pan, Yue2 (AUTHOR) ypan01@udayton.edu

    المصدر: European Journal of Marketing. 2024, Vol. 58 Issue 11, p2508-2538. 31p.

    مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, *BRANDING (Marketing), *BRAND name products, *DIRECT-to-consumer prescription drug advertising, CONSCIOUSNESS raising

    View full text at Emerald Full Text Finder

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  15. 15
    Academic Journal
    Certified data chats for future used car markets.

    المؤلفون: Engelmann, Andreas1 (AUTHOR) engelmann@ifi.uzh.ch, Schwabe, Gerhard1 (AUTHOR)

    المصدر: Electronic Markets. 9/9/2024, Vol. 34 Issue 1, p1-22. 22p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *CUSTOMER experience, *VALUE chains, *NEGOTIATION, *BLOCKCHAINS


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  16. 16
    Academic Journal
    The role of strategic communication in driving marketing decision-making.

    المؤلفون: Olivieri, Mirko1 mirko.olivieri@unicatt.it, Hu, Lala2 lala.hu@unicatt.it, Anzivino, Alessia3 alessia.anzivino@unicatt.it

    المصدر: Sinergie: Italian Journal of Management. Sep-Dec2024, Vol. 42 Issue 3, p21-40. 21p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *MARKETING, *PUBLIC relations, *ORGANIZATIONAL goals, *CORPORATE directors, STRATEGIC communication


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  17. 17
    Academic Journal
    Fighting whom? A critical approach to marketing communication of skin whitening product in Taiwan.

    المؤلفون: Lee, Yi-Jing1 (AUTHOR) lee.yj@m2k.com.tw

    المصدر: Social Semiotics. Feb2025, Vol. 35 Issue 1, p133-154. 22p.

    مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, *RACE, *BRANDING (Marketing), *POWER (Social sciences)


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  18. 18
    Academic Journal
    Pengaruh Word Of Mouth dan Experiential Marketing Terhadap Keputusan Mahasiswa Memilih Berkuliah Di Universitas Merdeka Malang.

    المؤلفون: Aman, Yosanda Zata1 yosanda.aman@unmer.ac.id, Widiawati, Diah1 diah.widiawati@unmer.ac.id, Wangi, Sekar Cendana1 sekarcendana.wangi@gmail.com

    المصدر: Journal of Comprehensive Science (JCS). Dec2024, Vol. 3 Issue 12, p5638-5649. 12p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *RELATIONSHIP marketing, *WORD-of-mouth communication, *MULTIPLE regression analysis, *UNIVERSITIES & colleges


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  19. 19
    Academic Journal
    DEVELOPMENT OF THE IMPORTANCE OF SELECTED MARKETING COMMUNICATION TOOLS OF MICROBREWERIES WITH REGARD TO THEIR COMPETITIVENESS - A CASE STUDY FROM THE CZECH REPUBLIC.

    المؤلفون: BŘEZINOVÁ, MONIKA1 monika.brezinova@ambis.cz, BAŠTOVÁ, BOHUSLAVA1 50153@mail.ambis.cz

    المصدر: Ad Alta: Journal of Interdisciplinary Research. Dec2024, Vol. 14 Issue 2, p64-68. 5p.

    مصطلحات موضوعية: *COMMUNICATION in marketing, *MARKETING, *MICROBREWERIES, *PRODUCTION quantity, *PER capita

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  20. 20
    Academic Journal
    Product Placement and Integrated Marketing Communications Effects on an Informational TV Program.

    المؤلفون: Corkindale, David1 (AUTHOR), Neale, Michael2 (AUTHOR), Bellman, Steven1 (AUTHOR)

    المصدر: Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p75-93. 19p. 1 Diagram, 4 Charts, 1 Graph.

    مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, *TELEVISION programs, *BRAND identification, *BILLBOARDS, *PRODUCT placement


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