المؤلفون: Zavyalova, Anastasiya¹, Pfarrer, Michael D.², Reger, Rhonda K.³

المصدر: Academy of Management Review. Apr2018, Vol. 43 Issue 2, p329-332. 4p.

مصطلحات موضوعية: CELEBRITIES in mass media, SCHOLARLY publishing

People: ZAVYALOVA, Anastasiya, PFARRER, Michael D., REGER, Rhonda

المؤلفون: Stevens, Lorna¹ (AUTHOR) Lorna.Stevens@uws.ac.uk, Cappellini, Benedetta² (AUTHOR), Smith, Gilly³ (AUTHOR)

المصدر: Journal of Marketing Management. May2015, Vol. 31 Issue 5-6, p577-598. 22p.

مصطلحات موضوعية: *MARKETING research, *MARKETING management, CELEBRITIES in mass media, FEMININITY, GLAMOUR, PERFORMATIVE (Philosophy)

المؤلفون: Louie, Therese A.¹, Obermiller, Carl²

المصدر: Journal of Advertising. Winter2002, Vol. 31 Issue 4, p41-52. 12p. 4 Graphs.

مصطلحات موضوعية: *ADVERTISING endorsements, *CONSUMER behavior, *CONSUMER attitudes, *DECISION making, *ADVERTISING, *MARKETING strategy, *BRAND image, *CONSUMER preferences, CELEBRITIES in mass media, SOCIAL stigma, REPUTATION, PSYCHOLOGY

مصطلحات جغرافية: UNITED States

المؤلفون: Meyers, Erin A.¹ (AUTHOR)

المصدر: JCMS: Journal of Cinema & Media Studies. Summer2021, Vol. 60 Issue 4, p181-186. 6p.

مصطلحات موضوعية: *CELEBRITIES in mass media, *GOSSIP, *MASS media industry, *MEDIA studies

Reviews & Products: US Weekly (Periodical)

المؤلفون: Deveny, Kathleen, Kelley, Raina, Reno, Jamie, Springen, Karen, Meadows, Susannah, Underwood, Anne, Scelfo, Julie

المصدر: Newsweek. 2/12/2007, Vol. 149 Issue 7, p40-47. 7p. 10 Color Photographs, 4 Black and White Photographs.

مصطلحات موضوعية: *CELEBRITIES in mass media, *GIRLS' sexual behavior, *BEHAVIORAL assessment of children, *SOCIAL influence, *IMITATIVE behavior, *WOMEN'S history, *FEMINISM & mass media

People: SPEARS, Britney, 1981-

المؤلفون: Cronley, Maria L.¹, Kardes, Frank R.¹, Goddard, Perilou², Houghton, David C.³

المصدر: Advances in Consumer Research. 1999, Vol. 26 Issue 1, p627-631. 5p.

مصطلحات موضوعية: *ADVERTISING endorsements, *ADVERTISING effectiveness, *CONSUMER behavior, CELEBRITIES in mass media, ATTRIBUTION (Social psychology), INFERENCE (Logic)

المؤلفون: Hopper, K. Megan¹, Aubrey, Jennifer Stevens²

المصدر: Communication Research. Dec2013, Vol. 40 Issue 6, p767-788. 22p.

مصطلحات موضوعية: CELEBRITIES in mass media, PREGNANCY & psychology, PREGNANT women, SEXUAL objectification, SELF-perception in women, ATTITUDE (Psychology)

المصدر: Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu. 2013, Issue 7, p147-161. 15p. 2 Diagrams.

مصطلحات موضوعية: *ADVERTISING endorsements, *BRAND image, *BRAND name products, *DEALERS (Retail trade), *CONSUMER behavior, CELEBRITIES in mass media, POPULARITY

المؤلفون: Marques, Inês Rios, Casais, Beatriz, Camilleri, Mark Anthony

مصطلحات موضوعية: Branding (Marketing), Social media, Social media -- Influence, Celebrities in mass media, Marketing, Consumer behavior

Relation: Rios Marques, I., Casais, B., & Camilleri, M. A. (2021). The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram. In M. A. Camilleri (Ed.), Strategic corporate communication in the digital age. Bingley: Emerald, pp. 131-144. DOI:10.1108/978-1-80071-264-520211008; https://www.um.edu.mt/library/oar/handle/123456789/63917

الاتاحة: https://www.um.edu.mt/library/oar/handle/123456789/63917
https://doi.org/10.1108/978-1-80071-264-520211008

المؤلفون: Till, Brian D.¹, Stanley, Sarah M.², Priluck, Randi³

المصدر: Psychology & Marketing. Feb2008, Vol. 25 Issue 2, p179-196. 18p. 6 Charts.

مصطلحات موضوعية: *ADVERTISING endorsements, *MARKETING strategy, *ADVERTORIALS, CELEBRITIES in mass media, CONSUMER behavior research, CONSUMER attitude research

المؤلفون: Jain, Varsha¹ v.jain@micore.res, Roy, Subhadip² subhadip1@gmail.com, Kumar, Abhishek¹ 4abhishek4@gmail.com, Kabra, Anusha³ anusha.kabra@gmail.com

المصدر: Management & Marketing. 2010, Vol. 5 Issue 4, p121-134. 14p.

مصطلحات موضوعية: *ADVERTISING endorsements, *PRODUCT advertising, *CONSUMER attitudes, *CONSUMER preferences, *CONSUMER behavior, CELEBRITIES in mass media, EXPERIMENTAL design

المؤلفون: Thompson, Alex, Stringfellow, Lindsay, Maclean, Mairi, MacLaren, Andrew, O'Gorman, Kevin

المصدر: Journal of Marketing Management; May2015, Vol. 31 Issue 5-6, p478-501, 24p, 1 Diagram

مصطلحات موضوعية: REALITY television programs, REALITY television program participants, CELEBRITIES in mass media, CULTURAL production, MARKETING management

Reviews & Products: ONLY Way Is Essex, The (TV program)

المؤلفون: Rojek, Chris

مصطلحات موضوعية: Celebrities, Celebrities in mass media, Popular culture, HM621 .R65 2012

وصف الملف: text/html

Relation: https://doi.org/10.5040/9781849661386

الاتاحة: https://doi.org/10.5040/9781849661386

المؤلفون: Spilski, Anja¹, Groeppel-Klein, Andrea¹

المصدر: Advances in Consumer Research - European Conference Proceedings. 2008, Vol. 8, p115-117. 3p.

مصطلحات موضوعية: *ADVERTISING endorsements, *ADVERTISING, *CUSTOMER feedback, *CONSUMER preferences, CELEBRITIES in mass media

المؤلفون: Fillion, Kate, Treble, Patricia, Patriquin, Martin

المصدر: Maclean's. 12/17/2007, Vol. 120 Issue 49/50, p70-111. 27p.

مصطلحات موضوعية: CELEBRITIES in mass media

People: ROGEN, Seth, 1982-, CERA, Michael, MIRREN, Helen, 1945-, SIMPSON, O. J., 1947-2024

المؤلفون: Harris, John, Clayton, Ben

المصدر: Sociology of Sport Journal; Jun2007, Vol. 24 Issue 2, p145-164, 20p

مصطلحات موضوعية: MASCULINITY in sports, RUGBY football -- Social aspects, HUMAN sexuality in popular culture, STEREOTYPES in sports, CELEBRITIES in mass media, RUGBY football players, SOCIAL history

مصطلحات جغرافية: WALES

People: HENSON, Gavin

المؤلفون: Pornpitakpan, Chanthik

المصدر: Journal of Marketing Management; Feb2003, Vol. 19 Issue 1-2, p179-195, 17p, 1 Diagram, 4 Charts

مصطلحات موضوعية: ADVERTISING endorsements, CELEBRITIES, MARKETING strategy, CELEBRITIES in mass media, TRUTHFULNESS & falsehood, ADVERTISING & psychology, ADVERTISING effectiveness, SPOKESPERSONS, PUBLICITY, BRAND image, PRODUCT management, MARKETING management

المؤلفون: Hatfield, Elizabeth Fish¹

المصدر: Media Report to Women. Sping2016, Vol. 44 Issue 2, p12-19. 8p.

مصطلحات موضوعية: *CELEBRITIES in mass media, *PARENTING research, *PREGNANCY, *MOTHERHOOD, *SOCIAL cognitive theory, *NARRATIVE inquiry (Research method), *PARENT attitudes, *ROLE models

المؤلفون: UMSTEAD, R. THOMAS

المصدر: Multichannel News. 5/18/2015, Vol. 36 Issue 19, p10-12. 3p.

مصطلحات موضوعية: CELEBRITIES in mass media, REALITY television programs, TELEVISION viewers

Reviews & Products: VANILLA Ice Project, The (TV program)

People: DEGENERES, Ellen, 1958-

المؤلفون: King, Claire Sisco

مصطلحات موضوعية: Language Arts & Disciplines / Communication Studies, Language Arts & Disciplines / Rhetoric, Social Science / Popular Culture, Rockwell, Norman, 1894-1978 -- Criticism and interpretation, Smith, Will, 1968-, Kardashian, Kim, 1980-, Celebrities -- Social aspects, Celebrities in popular culture, Celebrities in mass media, Fame -- Social aspects, Metonyms -- Social aspects

وصف الملف: application/pdf

Relation: https://doi.org/10.26818/9780814215500; http://hdl.handle.net/1811/103228

الاتاحة: http://hdl.handle.net/1811/103228
https://doi.org/10.26818/9780814215500