المؤلفون: Zomeño, Daniel, Balado-Albiol, María-Consuelo, Pallarés Renau, María

مصطلحات موضوعية: buzz marketing, shitposting, newsjacking, estrategias publicitarias, recursos creativos, 9. Industria, innovacion e infraestructura

وصف الملف: 18 p.; application/pdf

Relation: https://www.dykinson.com/libros/ebooks/buzz-marketing-y-nuevas-estrategias-publicitarias-el-shitposting-y-el-newsjacking-como-recursos-creativos/19392/; Zomeño, Daniel, Consuelo Balado Albiol, and María Pallarés Renau. "Buzz marketing y nuevas estrategias publicitarias: El shitposting y el newsjacking como recursos creativos." Creatividad en la narrativa publicitaria: Estrategia, contenidos y discursos. Dykinson, 2024.; https://doi.org/10.14679/2854; http://hdl.handle.net/10234/209015

الاتاحة: http://hdl.handle.net/10234/209015
https://doi.org/10.14679/2854

المؤلفون: Christiarini, Renny, Larissa, Jesslyn

المصدر: Jurnal Pengabdian Masyarakat FKIP UTP ; Vol 6 No 1 (2025): PROFICIO : Jurnal Abdimas FKIP UTP; 1024-1027 ; PROFICIO ; Vol. 6 No. 1 (2025): PROFICIO : Jurnal Abdimas FKIP UTP; 1024-1027 ; 2775-3492 ; 2775-3506 ; 10.36728/jpf.v6i1

مصطلحات موضوعية: Buzz marketing, brand awareness, social media

وصف الملف: application/pdf

Relation: http://ejournal.utp.ac.id/index.php/JPF/article/view/4456/520522572; http://ejournal.utp.ac.id/index.php/JPF/article/view/4456

الاتاحة: http://ejournal.utp.ac.id/index.php/JPF/article/view/4456
https://doi.org/10.36728/jpf.v6i1.4456

المؤلفون: Putri, Christina Ari Pramono, Nugraha, Albert Kriestian Novi Adhi, Purwati, Yenny

المصدر: Jurnal Riset Ekonomi dan Bisnis; Vol 17, No 1 (2024): APRIL; 67-87 ; 2580-8451 ; 1979-4800

مصطلحات موضوعية: buzz marketing, consumer engagement, msmes, purchasing decisions, viral content

وصف الملف: application/pdf

Relation: https://journals.usm.ac.id/index.php/jreb/article/view/8885/3958; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2332; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2333; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2334; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2335; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2336; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2337; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2338; https://journals.usm.ac.id/index.php/jreb/article/downloadSuppFile/8885/2339; https://journals.usm.ac.id/index.php/jreb/article/view/8885

الاتاحة: https://journals.usm.ac.id/index.php/jreb/article/view/8885
https://doi.org/10.26623/jreb.v17i1.8885

المؤلفون: Jihadi, Asy' ad Al, Hariyanto, Didik

مصطلحات موضوعية: Buzz Marketing, TikTok, Social Media, Marketing Mix

وصف الملف: application/pdf; application/zip

Relation: https://archive.umsida.ac.id/index.php/archive/article/view/6534/46925; https://archive.umsida.ac.id/index.php/archive/article/view/6534/46926; https://archive.umsida.ac.id/index.php/archive/article/view/6534/46927; https://archive.umsida.ac.id/index.php/archive/article/view/6534/46928; https://archive.umsida.ac.id/index.php/archive/article/view/6534/46929; https://archive.umsida.ac.id/index.php/archive/article/view/6534/46930; https://archive.umsida.ac.id/index.php/archive/article/view/6534/46931; https://archive.umsida.ac.id/index.php/archive/preprint/view/6534

الاتاحة: https://archive.umsida.ac.id/index.php/archive/preprint/view/6534
https://doi.org/10.21070/ups.6534

المؤلفون: Bilecen, Oğulhan

مصطلحات موضوعية: Popular Culture, Social Media, Internet Memes, Product Placement, Buzz Marketing, Meme Marketing, Guardians of the Galaxy

Relation: https://doi.org/10.5281/zenodo.8017754; https://doi.org/10.5281/zenodo.8061824; https://doi.org/10.5281/zenodo.8318564; https://doi.org/10.5281/zenodo.8318565; oai:zenodo.org:8318565

الاتاحة: https://doi.org/10.5281/zenodo.8318565

المؤلفون: Tarwiyah, Siti Mardiyah

المصدر: Management Studies and Entrepreneurship Journal (MSEJ); Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ); 4588-4601 ; 2715-792X ; 2715-7911 ; 10.37385/msej.v4i5

مصطلحات موضوعية: buzz marketing, price, product differentiation, customer value, repurchase decision

وصف الملف: application/pdf

Relation: https://journal.yrpipku.com/index.php/msej/article/view/2604/1499; https://journal.yrpipku.com/index.php/msej/article/view/2604

الاتاحة: https://journal.yrpipku.com/index.php/msej/article/view/2604
https://doi.org/10.37385/msej.v4i5.2604

المؤلفون: Mishra, Debi P., Atav, Gizem, Dalman, M. Deniz

المصدر: Journal of Consumer Marketing, 2020, Vol. 37, Issue 7, pp. 739-748.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-06-2018-2740

المؤلفون: Laila Ifti Faiyah, Ahmad Naufal

المصدر: Revenue, Vol 2, Iss 1, Pp 65-80 (2021)

مصطلحات موضوعية: buzz marketing, brand image, covid-19 pandemic, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://ejournal.radenintan.ac.id/index.php/RJMBI/article/view/7702; https://doaj.org/toc/2715-825X; https://doaj.org/toc/2829-2944

URL الوصول: https://doaj.org/article/bae178dee5aa43eba3a0f702b136b99a

المؤلفون: Santika Vania Putri

المصدر: CoverAge: Journal of Strategic Communication; Vol 13 No 1 (2022); 11-25 ; 2686-1992 ; 2087-3352 ; 10.35814/coverage.v13i1

مصطلحات موضوعية: eWOM, Brand Awareness, Buzz Marketing, Influencer, Purchase, Intention

وصف الملف: application/pdf

Relation: https://journal.univpancasila.ac.id/index.php/coverage/article/view/3913/1973; https://journal.univpancasila.ac.id/index.php/coverage/article/view/3913

الاتاحة: https://journal.univpancasila.ac.id/index.php/coverage/article/view/3913
https://doi.org/10.35814/coverage.v13i1.3913

المؤلفون: Oliveira, Thiago Miró Souza de

المساهمون: Valentim, Luís

مصطلحات موضوعية: Marketing de Guerrilha, Efeitos de Marketing de Guerrilha, Comportamento do Consumidor, Buzz Marketing, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

الاتاحة: http://hdl.handle.net/10400.26/30014

المؤلفون: Vázquez Burguete, José Luis, Fuentes Fernández, Rosana, Burgaleta González, Eduardo, García Salio, Diego, Mancha Mazón, Hugo, Solana Rodríguez, Jorge

المساهمون: Comercializacion e Investigacion de Mercados, Facultad de Ciencias Economicas y Empresariales

مصطلحات موضوعية: Economía, Empresas, Marketing, Burger King, Buzz marketing, Publicidad

Relation: Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times. XII Congresso Internacional de Casos Docentes em Marketing Público e Nâo Lucrativo; Vázquez Burguete, J. L., Fuentes Fernández, R., Burgaleta González, E., García Salio, D., Mancha Mazón, H., y Solana Rodríguez, J. (2021). Aquí tú eres el king. En L. Cagica Carvalho, A. Lanero Carrizo, D. Xara Brasil, J. L. Vázquez Burguete, M. I. Sánchez Hernández, P. Silveira, S. B. Moreira, S. Galvão, & V. Barbosa (eds.), Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times. XII Congresso Internacional de Casos Docentes em Marketing Público e Nâo Lucrativo (pp. 630-636). Instituto Politécnico de Setúbal. https://comum.rcaap.pt/handle/10400.26/36120; https://comum.rcaap.pt/handle/10400.26/36120; https://hdl.handle.net/10612/18415

الاتاحة: https://hdl.handle.net/10612/18415
https://comum.rcaap.pt/handle/10400.26/36120

المؤلفون: N. L. T.

المصدر: Entrepreneur. Oct2006, Vol. 34 Issue 10, p87-88. 2p.

مصطلحات موضوعية: *BUSINESSWOMEN, *TEENAGE consumers

مصطلحات جغرافية: NEW York (N.Y.), NEW York (State)

الشركة/الكيان: BUZZ Marketing Group (Company)

People: WELLS, Tina

المؤلفون: Nascimento, Míriam Rodrigues do, Viana, Hudson Josino

المصدر: Entrepreneurship; Vol. 4 No. 1 (2020): Entrepreneurship - Jan, Fev, Mar, Abr, Mai, Jun 2020; 17-23 ; Entrepreneurship; Vol. 4 Núm. 1 (2020): Entrepreneurship - Jan, Fev, Mar, Abr, Mai, Jun 2020; 17-23 ; Entrepreneurship; v. 4 n. 1 (2020): Entrepreneurship - Jan, Fev, Mar, Abr, Mai, Jun 2020; 17-23 ; 2595-4318

مصطلحات موضوعية: Visibilidade, Mercado Consumidor, Buzz Marketing Digital, Benefícios, Visibility, Consumer market, Digital Buzz Marketing, Benefits

وصف الملف: application/pdf

Relation: http://www.sustenere.inf.br/index.php/entrepreneurship/article/view/CBPC2595-4318.2020.001.0003/1894; http://www.sustenere.inf.br/index.php/entrepreneurship/article/view/CBPC2595-4318.2020.001.0003

الاتاحة: http://www.sustenere.inf.br/index.php/entrepreneurship/article/view/CBPC2595-4318.2020.001.0003

المؤلفون: Laheba, Timothy Rey, Anggoro, Paulus Wisnu

المصدر: Indonesian Journal of Information Systems; Vol. 4 No. 1 (2021): August 2021; 55-63 ; 2623-2308 ; 2623-0119

مصطلحات موضوعية: Expert review, Consumer review, Motion Picture Industry Hype, and Buzz marketing

وصف الملف: application/pdf

Relation: https://ojs.uajy.ac.id/index.php/IJIS/article/view/4528/2259; https://ojs.uajy.ac.id/index.php/IJIS/article/view/4528

الاتاحة: https://ojs.uajy.ac.id/index.php/IJIS/article/view/4528
https://doi.org/10.24002/ijis.v4i1.4528

المؤلفون: Trifena, Rachel

المصدر: Jurnal Strategi Pemasaran; Vol 7, No 2 (2020): Jurnal Strategi Pemasaran; 12

مصطلحات موضوعية: marketing campaign, buzz marketing, purchase Intention, marketing mix

Relation: https://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/11219

الاتاحة: https://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/11219

المؤلفون: Setiawan, Gawik, Novari, Eri, Kusumadewi, Rahayu

المصدر: Komitmen: Jurnal Ilmiah Manajemen; Vol 2, No 2 (2021): Komitmen : Jurnal Ilmiah Manajemen; 22 - 31 ; 2723-1526

مصطلحات موضوعية: Manajemen, strategi pemasaran, keputusan pembelian, buzz marketing, brand ambassador, brand awareness

وصف الملف: application/pdf

Relation: http://journal.uinsgd.ac.id/index.php/komitmen/article/view/14376/6160; http://journal.uinsgd.ac.id/index.php/komitmen/article/view/14376

الاتاحة: http://journal.uinsgd.ac.id/index.php/komitmen/article/view/14376
https://doi.org/10.15575/jim.v2i2.14376

المؤلفون: Handini, V. A. (Virgia), Dunan, A. (Amri)

المصدر: International Journal of Science, Technology & Management

مصطلحات موضوعية: Buzzer, Buzz Marketing, Politic, Twitter, Presidential Election, Indonesia

وصف الملف: application/pdf

Relation: https://www.neliti.com/publications/413646/buzzer-as-the-driving-force-for-buzz-marketing-on-twitter-in-the-2019-indonesian

الاتاحة: https://www.neliti.com/publications/413646/buzzer-as-the-driving-force-for-buzz-marketing-on-twitter-in-the-2019-indonesian

المؤلفون: Agarwal, Varun, Agrawalla, Sweta

المصدر: Emerald Emerging Markets Case Studies, 2017, Vol. 7, Issue 4, pp. 1-30.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EEMCS-06-2016-0123

المؤلفون: Biswas, Rupayan^{1, 1}, Tabeck, Pooja Sehgal²

المصدر: Journal of Management Research and Analysis 4(4):178-182. 2017

المؤلفون: Shukre, Anagha, Verma, Naresh

المصدر: Emerald Emerging Markets Case Studies, 2017, Vol. 7, Issue 3, pp. 1-22.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EEMCS-12-2016-0219