المؤلفون: Broyles, S. Allen, Schumann, David W., Leingpibul, Thaweephan

المصدر: Journal of Marketing Theory and Practice, 2009 Apr 01. 17(2), 145-161.

URL الوصول: http://dx.doi.org/10.2753/MTP1069-6679170204

المؤلفون: Broyles, S. Allen, Schumann, David W., Woodruff, Robert B.

المصدر: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ; page 168-177 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319118444 9783319118451

الاتاحة: http://dx.doi.org/10.1007/978-3-319-11845-1_59
https://link.springer.com/content/pdf/10.1007/978-3-319-11845-1_59

المؤلفون: Broyles, S. Allen, Schumann, David W.

المصدر: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ; page 232-240 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319118055 9783319118062

الاتاحة: http://dx.doi.org/10.1007/978-3-319-11806-2_103
https://link.springer.com/content/pdf/10.1007/978-3-319-11806-2_103

المؤلفون: Broyles, S. Allen, Schumann, David W., Woodruff, Robert B.

المصدر: Assessing the Different Roles of Marketing Theory & Practice in the Jaws of Economic Uncertainty; 2015, p168-177, 10p

المؤلفون: Broyles, S. Allen, Schumann, David W.

المصدر: Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference; 2015, p232-240, 9p

المؤلفون: Leingpibul, Thaweephan, Broyles, S. Allen, Kohli, Chiranjeev

المصدر: Journal of Product & Brand Management. 2013, Vol. 22 Issue 3, p208-217. 10p.

مصطلحات موضوعية: *MANUFACTURED products, *CUSTOMER loyalty, *MARKETING strategy, *BRAND equity, CONSUMER behavior research

المؤلفون: Broyles, S. Allen, Ross, Robert H., Davis, Donna, Leingpibul, Thaweephan

المصدر: Journal of Product & Brand Management. 2011, Vol. 20 Issue 3, p205-215. 11p.

مصطلحات موضوعية: *CUSTOMER loyalty, *RETAIL industry, *MANUFACTURED products, *MARKET surveys

المؤلفون: Broyles, S. Allen¹ sbroyles@fullerton.edu, Leingpibul, Thaweephan², Ross, Robert H.³, Foster, Brent M.⁴

المصدر: Journal of Product & Brand Management. 2010, Vol. 19 Issue 3, p159-169. 11p.

مصطلحات موضوعية: *BRAND equity, *BRAND name products, *BRAND evaluation, *MARKET penetration, *BUSINESS models, *STRATEGIC planning, *BUSINESS development

المؤلفون: Broyles, S. Allen¹ abroyles@fullerton.edu

المصدر: Journal of Product & Brand Management. 2009, Vol. 18 Issue 6, p414-424. 11p.

مصطلحات موضوعية: *CUSTOMER loyalty, *CUSTOMER satisfaction, *CONSUMER behavior, CHINESE people, AMERICANS, COLLEGE students, STRUCTURAL equation modeling, CROSS-cultural studies

المؤلفون: Broyles, S. Allen¹, Ross, Robert H.², Leingpibul, Thaweephan (Duke)³

المصدر: Journal of Product & Brand Management. 2009, Vol. 18 Issue 1, p50-59. 10p. 1 Diagram, 4 Charts.

مصطلحات موضوعية: *CONSUMER attitudes, *CONSUMER behavior, *CONSUMER preferences, *COMMERCIAL products, *BRAND name products, *PRODUCT management, CUSTOMER satisfaction research, STRUCTURAL equation modeling

مصطلحات جغرافية: UNITED States

المؤلفون: Ross, Robert H.¹ bobtrp@aol.corn, Broyles, S. Allen², Leingpibul, Thaweephan³

المصدر: Journal of Product & Brand Management. 2008, Vol. 17 Issue 2, p82-91. 10p. 3 Diagrams, 1 Chart.

مصطلحات موضوعية: *CUSTOMER satisfaction, *PRODUCT management, *CONSUMER attitudes, *CUSTOMER loyalty, *BRAND loyalty, *CONSUMER research, *CLIENT satisfaction, *PRODUCT improvement

مصطلحات جغرافية: CHINA, UNITED States

المؤلفون: Golicic, Susan L.¹, Broyles, S. Allen², Woodruff, Robert B.² rwoodruff@utk.edu

المصدر: Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2003, Vol. 16, p119-118. 13p.

مصطلحات موضوعية: *CUSTOMER satisfaction, *CUSTOMER services, *CUSTOMER relations, *INDUSTRIAL advertising, *CONSUMER attitudes, *CONSUMERS

مصطلحات جغرافية: UNITED States

المؤلفون: Broyles, S. Allen, Myers, Matthew B.

المصدر: AMA Winter Academic Conference Proceedings. 2003, Vol. 14, p87. 2p.

مصطلحات موضوعية: *CUSTOMER satisfaction, *CULTURE, *CONSUMER attitudes, CROSS-cultural studies

المؤلفون: Leingpibul, Thaweephan¹, Thomas, Susil², Broyles, S. Allen², Ross, Robert H.³

المصدر: Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2009, Vol. 22, p36-53. 18p.

مصطلحات موضوعية: *CUSTOMER loyalty, *CUSTOMER satisfaction, *CONSUMER preferences, *CONSUMER behavior, *CONSUMER attitudes

مصطلحات جغرافية: UNITED States