المؤلفون: Willemsen, Lotte M., Withuis, Iris, Brom, Marije, Boerman, Sophie C.

المصدر: International Journal of Advertising (2024) ; ISSN: 0265-0487

مصطلحات موضوعية: Virtual influencers, mind perception theory, persuasion knowledge

وصف الملف: application/pdf

Relation: https://edepot.wur.nl/684322

الاتاحة: https://research.wur.nl/en/publications/how-does-persuasion-knowledge-differ-between-humanlike-virtual-in
https://doi.org/10.1080/02650487.2024.2431440