المؤلفون: Abbasi, Amir, Hollebeek, Linda D., Hassan, Maria, Ting, Ding, Salm, Eliis, Dikcius, Vytautas

المصدر: Organizations and Markets in Emerging Economies. 15(2):216-247

مصطلحات موضوعية: branded mobile apps, consumer engagement, emerging markets, gameful experience, gamification, gamified mobile apps, social exchange theory

وصف الملف: electronic

URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-234039
https://doi.org/10.15388/omee.2024.15.11
https://umu.diva-portal.org/smash/get/diva2:1926612/FULLTEXT01.pdf

المؤلفون: Filipe, Maria Beatriz dos Santos Carvalho e

المساهمون: Pinto, Diego Costa, RUN

مصطلحات موضوعية: Smartphone addiction, Branded mobile apps, Brand relationships, Goal pursuit, SDG 3 - Good health and well-being, SDG 8 - Decent work and economic growth, SDG 9 - Industry, innovation and infrastructure, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/164026

المؤلفون: Mendes, Rita de Carvalho

المساهمون: Santos, Susana Fernandes dos, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Branded Mobile Apps, Service Dominant Logic, Valor em Uso, Personalização, Experiência, Relacionamento, Satisfação do Consumidor, Lealdade à Marca, Value in Use, Personalization, Experience, Relationship, Consumer Satisfaction, Brand Loyalty

وصف الملف: application/pdf

Relation: Mendes, Rita de Carvalho (2022). “A influência das dimensões do valor em uso no comportamento do consumidor através das Branded Mobile apps”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الاتاحة: http://hdl.handle.net/10400.5/26597

المؤلفون: Santos, Susana, Gonçalves, Helena Martins, Mendes, Rita, Gonçalves, Vítor da Conceição

مصطلحات موضوعية: Brand Loyalty, Brand Satisfaction, Branded Mobile Apps, Experience, Grocery Apps, Personalization, Relationship, Value‐In‐Use

Relation: Santos, Susana . [et al.]. (2023). “Deriving value from branded mobile apps : Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions” . Psychology & Marketing, Vol. 41, No. 8: pp. 1-18 at DOI:10.1002/mar.21942; http://hdl.handle.net/10400.5/31305

الاتاحة: http://hdl.handle.net/10400.5/31305
https://doi.org/10.1002/mar.21942

المؤلفون: Tran, Trang P., Furner, Christopher P., Albinsson, Pia A.

المصدر: Journal of Consumer Marketing, 2020, Vol. 38, Issue 1, pp. 113-124.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-02-2020-3657

المؤلفون: Rahul

المساهمون: Romeiro, Paulo Alexandre Mendes Ramos, Bastos, Wilson, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Branded mobile apps, Utilitarian & hedonic, Gender, Aplicações móveis de marca, Valor utilitário & hedónico, Género, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/25883

المؤلفون: Kang, Jee-Won, Namkung, Young

المصدر: International Journal of Contemporary Hospitality Management, 2019, Vol. 31, Issue 2, pp. 734-752.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJCHM-12-2017-0783

المؤلفون: Lara Stocchi, Naser Pourazad, Nina Michaelidou

مصطلحات موضوعية: Uncategorized, Branded mobile apps, Consumer decision-making, App continued use, Past behavior, Brand recognition, Brand evaluation

Relation: 2134/12346790.v1; https://figshare.com/articles/journal_contribution/Identification_of_two_decision-making_paths_underpinning_the_continued_use_of_branded_apps/12346790

الاتاحة: https://figshare.com/articles/journal_contribution/Identification_of_two_decision-making_paths_underpinning_the_continued_use_of_branded_apps/12346790

المؤلفون: Buhleni Ncube, Habofanwe Andreas Koloba

المصدر: International Journal of eBusiness and eGovernment Studies, Vol 12, Iss 2, Pp 91-106 (2020)

مصطلحات موضوعية: branded mobile apps, mobile apps, technology adoption, mobile marketing, generation y, Political science, Political institutions and public administration (General), JF20-2112, Social Sciences, Commerce, HF1-6182

Relation: https://dergipark.org.tr/tr/pub/ijebeg/issue/55947/767157?publisher=sobiad; https://doaj.org/toc/2146-0744; https://doaj.org/article/4909fa897b3940d4b9d02f4d7d4ed119

الاتاحة: https://doi.org/10.34111/ijebeg.202012201
https://doaj.org/article/4909fa897b3940d4b9d02f4d7d4ed119

المؤلفون: Naser Pourazad, Nina Michaelidou, Lara Stocchi

المساهمون: Stocchi, Lara, Pourazad, Naser, Michaelidou, Nina

المصدر: Psychology & Marketing. 37:1362-1377

مصطلحات موضوعية: Marketing, Warrant, brand evaluation, Underpinning, media_common.quotation_subject, Brand awareness, 05 social sciences, brand recognition, branded mobile apps, Identification (information), Empirical research, app continued use, past behavior, mental disorders, 0502 economics and business, Conceptual model, 050211 marketing, Generalizability theory, Relevance (information retrieval), consumer decision-making, Psychology, 050203 business & management, Applied Psychology, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9b2382d7ba00a101b2058b875e82a5b6
https://doi.org/10.1002/mar.21385

المؤلفون: Read, Samantha

المصدر: Read , S 2019 , ' Marketing to the Digital Self ' , UoN Research Conference 2019 , Northampton , United Kingdom , 20/06/19 - 21/06/19 .

مصطلحات موضوعية: Marketing, Digital Self, Technology, Branded mobile apps, Consumer brand engagement, Mobile marketing communication, Self-concept

وصف الملف: application/pdf

Relation: https://pure.northampton.ac.uk/en/publications/76fa4653-a18a-4063-9eb8-d47bbec9ac0f

الاتاحة: https://pure.northampton.ac.uk/en/publications/76fa4653-a18a-4063-9eb8-d47bbec9ac0f
http://nectar.northampton.ac.uk/id/document/24824

المؤلفون: Nada M. Aldebasi, Victoria Seitz

المصدر: Review of Economic and Business Studies, Vol 9, Iss 1, Pp 141-154 (2016)
Review of Economic and Business Studies, Vol IX, Iss 1, Pp 141-154 (2016)

مصطلحات موضوعية: purchase intention, lcsh:HB71-74, 05 social sciences, Mobile apps, lcsh:Economics as a science, Sample (statistics), Advertising, branded mobile apps, USable, attitudes toward brands, m31 marketing, Economics as a science, 0502 economics and business, Correlation analysis, 050211 marketing, Business, Marketing, Business management, Mobile device, HB71-74, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0d94a3ca349007c9b6c897316a366e77
https://doaj.org/article/ca06300b72fb4f1bbd1b64628f6e1607

المؤلفون: Read, Samantha M

المصدر: Read , S M 2016 , ' Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept ' , Paper presented at Academy of Marketing Doctoral Colloquium , 4/07/16 pp. 1-9 .

مصطلحات موضوعية: Branded mobile apps, consumer brand engagement, mobile marketing communication, self-concept

وصف الملف: application/pdf

Relation: https://pure.northampton.ac.uk/en/publications/6b6623bc-9c2a-45d4-b010-d38f531ac839

الاتاحة: https://pure.northampton.ac.uk/en/publications/6b6623bc-9c2a-45d4-b010-d38f531ac839
http://nectar.northampton.ac.uk/id/document/24830

المؤلفون: Elfving, Matilda

مصطلحات موضوعية: Direct Selling, Sales Representatives, Online Experience, Online Customer Experience, Branded Mobile Apps, Benefits, Satisfaction, Purchase Intentions, Engineering and Technology, Teknik och teknologier

وصف الملف: application/pdf

الاتاحة: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64282

المؤلفون: Rahul

المساهمون: Romeiro, Paulo Alexandre Mendes Ramos, Bastos, Wilson

المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

مصطلحات موضوعية: Branded mobile apps, Valor utilitário & hedónico, Utilitarian & hedonic, Aplicações móveis de marca, Gender, Género, Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3056::c251cd165be1a2b3eb39b0f08c1a9756

المؤلفون: 林芝璇, Kim, Eunice, Lin, Jhih-Syuan, Sung, Yongjun

المساهمون: 廣告系

مصطلحات موضوعية: branded mobile apps, smartphone apps, mobile marketing communication, engagement, content analysis, manag, eco

Relation: http://nccur.lib.nccu.edu.tw/bitstream/140.119/116415/1/782780.pdf; http://nccur.lib.nccu.edu.tw//handle/140.119/116415

الاتاحة: http://nccur.lib.nccu.edu.tw/bitstream/140.119/116415/1/782780.pdf
http://nccur.lib.nccu.edu.tw//handle/140.119/116415