يعرض 1 - 20 نتائج من 25,309 نتيجة بحث عن '"Brand loyalty"', وقت الاستعلام: 0.68s تنقيح النتائج
  1. 1
    Academic Journal
    Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships.

    المؤلفون: Batista Ferraz, Sofia1 (AUTHOR), Dallabrida, Yuri Marcel2 (AUTHOR) yuri.dallabrida@fgv.edu.br

    المصدر: Journal of Marketing Management. Nov2024, Vol. 40 Issue 15/16, p1437-1473. 37p.

    مصطلحات موضوعية: *BRAND loyalty, *PRODUCT management, *BRANDING (Marketing), SONG lyrics, POPULAR music


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  2. 2
    Academic Journal
    The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice.

    المؤلفون: Kim, Yaeeun (AUTHOR), Srivastava, Joydeep (AUTHOR) yaeeun.kim@csus.edu

    المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p290-306. 17p.

    مصطلحات موضوعية: *BRAND loyalty, *CONSUMER attitudes, *TECHNOLOGICAL innovations, *PRODUCT attributes, *DECISION making, *CONSUMER behavior


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  3. 3
    Academic Journal
    Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance.

    المؤلفون: Guo, Bingxuan (AUTHOR) guob@iu.edu, Wang, Dian (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p92-109. 18p.

    مصطلحات موضوعية: *BRAND loyalty, *SHOPPING, *RISK aversion, *CONSUMER behavior, *CUSTOMER experience, *CONSUMER attitudes


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  4. 4
    Academic Journal
    Influencer Marketing, EWOM, E-Brand Experience, and Retail E-Brand Loyalty: Moderating Influence of E-Brand Love.

    المؤلفون: Valmohammadi, Changiz1 (AUTHOR) valmohammadi@yahoo.com, Asayesh, Farzad2 (AUTHOR), Mehdikhani, Rasoul3 (AUTHOR), Taraz, Roghayeh4 (AUTHOR)

    المصدر: Journal of Relationship Marketing. Jan-Mar2025, Vol. 24 Issue 1, p66-92. 27p.

    مصطلحات موضوعية: *BRAND loyalty, *INFLUENCER marketing, *CUSTOMER loyalty, CONFIRMATORY factor analysis, EXPLORATORY factor analysis, STRUCTURAL equation modeling


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  5. 5
    Academic Journal
    Towards the measurement of consumer trust in media brands—scale development and validation.

    المؤلفون: Heim, Steffen1 (AUTHOR) heims@hsu-hh.de, Chan-Olmsted, Sylvia2 (AUTHOR), Fantapié Altobelli, Claudia1 (AUTHOR), Fretschner, Michael3 (AUTHOR), Wolter, Lisa-Charlotte4 (AUTHOR)

    المصدر: Journal of Media Economics. Jan/Feb2025, Vol. 37 Issue 1, p20-45. 26p.

    مصطلحات موضوعية: *BRAND loyalty, *BRANDING (Marketing), *BRAND name products, PERCEPTION (Philosophy), TRUST


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  6. 6
    Academic Journal
    Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana.

    المؤلفون: Oppong, Peter Kwasi1 (AUTHOR) peteroppong72@gmail.com, Oppong Mensah, Nicholas2 (AUTHOR), Berko, Daniel3 (AUTHOR)

    المصدر: Journal of African Business. Feb2025, Vol. 26 Issue 1, p47-64. 18p.

    مصطلحات موضوعية: *BRAND loyalty, *WILLINGNESS to pay, *STATISTICAL sampling, *PRICES, STRUCTURAL equation modeling


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  7. 7
    Academic Journal
    Does enduring brand loyalty in mobile financial service platforms require strong commitment? A stimulus-organism-response (SOR) perspective.

    المؤلفون: Saha, Rajesh Kumar1 (AUTHOR) rajesh.saha.mkt@gmail.com, Ali, Md. Borak2 (AUTHOR)

    المصدر: Journal of Financial Services Marketing. Dec2024, Vol. 29 Issue 4, p1623-1634. 12p.

    مصطلحات موضوعية: *BRAND loyalty, *STATISTICAL sampling, *RELATIONSHIP marketing, TRUST, SATISFACTION


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  8. 8
    Academic Journal
    Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA.

    المؤلفون: Kapoor, Ashwarya1 (AUTHOR) ashwaryakapoor@yahoo.com, Sindwani, Rajiv1 (AUTHOR), Goel, Manisha1 (AUTHOR)

    المصدر: Journal of Financial Services Marketing. Dec2024, Vol. 29 Issue 4, p1524-1541. 18p.

    مصطلحات موضوعية: *BRAND loyalty, *QUALITY of service, *ELECTRONIC wallets, *BRAND image, *CUSTOMER loyalty, STRUCTURAL equation modeling


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  9. 9
    Academic Journal
    Examining how consumers can love brands through internal storytelling.

    المؤلفون: Sarkar, Abhigyan1 (AUTHOR) asarkar@imt.edu, Sarkar, Juhi Gahlot1 (AUTHOR) juhi.gahlot.sarkar@gmail.com, Dandotiya, Gunjan1 (AUTHOR) fpm22gunjandandotiya@imt.ac.in

    المصدر: Journal of Consumer Marketing. 2024, Vol. 41 Issue 7, p774-788. 15p.

    مصطلحات موضوعية: *BRANDING (Marketing), *BRAND loyalty, *BRAND name products, *BRAND communities, SIMILARITY (Psychology), CONFIRMATORY factor analysis

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  10. 10
    Academic Journal
    The central role of consumer–brand engagement in product and service brand contexts.

    المؤلفون: Ndhlovu, T.1 (AUTHOR), Maree, T.1 (AUTHOR) tania.maree@up.ac.za

    المصدر: Journal of Marketing Analytics. Dec2024, Vol. 12 Issue 4, p944-961. 18p.

    مصطلحات موضوعية: *BRAND loyalty, *BRANDING (Marketing), *BRAND name products, *BRAND equity, SOCIAL media, STRUCTURAL equation modeling


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  11. 11
    Academic Journal
    Brand Equity, Trust, Word-of-Mouth and Repurchase Intention Nexus: A Hierarchical Structural Model.

    المؤلفون: Oppong, Peter Kwasi1 peteroppong72@gmail.com, Owusu, Joseph1 josephowusu87@yahoo.com, Ansah, Martin Owusu1 m.owusuansah97@gmail.com, Djan, Kwame Ohene2 kwame.ohenedjan@knust.edu.gh

    المصدر: African Journal of Business & Economic Research. Dec2024, Vol. 19 Issue 4, p361-386. 26p.

    مصطلحات موضوعية: *BRAND loyalty, *STATISTICAL sampling, *BRANDING (Marketing), *BRAND equity, STRUCTURAL equation modeling, SAMPLING (Process)

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  12. 12
    Academic Journal
    The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context.

    المؤلفون: Panduro-Ramirez, Jose Alberto1 (AUTHOR) josealberto@upeu.edu.pe, Gallegos-Reyes, Miguel Angel1 (AUTHOR) miguelgallegos@upeu.edu.pe, Villar-Guevara, Miluska2 (AUTHOR) miluskavillar@upeu.edu.pe, García-Salirrosas, Elizabeth Emperatriz3 (AUTHOR) egarciasa@autonoma.edu.pe, Fernández-Mallma, Israel4 (AUTHOR) pastorisrael@upeu.edu.pe

    المصدر: Administrative Sciences (2076-3387). Dec2024, Vol. 14 Issue 12, p343. 17p.

    مصطلحات موضوعية: *BRAND loyalty, *RELATIONSHIP marketing, *EMERGING markets, *RETAIL banking, PERCEPTION (Philosophy)

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  13. 13
    Academic Journal
    Brand activism in a polarizing world: the roles of cause controversy and consumption goal.

    المؤلفون: Zhao, Lin1 (AUTHOR) lz00004@mix.wvu.edu, Cui, Annie1 (AUTHOR) annie.cui@mail.wvu.edu, Du, Shuili2 (AUTHOR) Shuili.Du@unh.edu

    المصدر: Journal of Product & Brand Management. 2024, Vol. 33 Issue 8, p1000-1012. 13p.

    مصطلحات موضوعية: *BRAND loyalty, *CONSUMERS, HEDONISTIC consumption, ACTIVISM, INTERNET surveys

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  14. 14
    Periodical
    Beziehungsstatus: kompliziert.

    المؤلفون: Willenbrock, Harald

    المصدر: brand eins. Feb2025, Vol. 27 Issue 2, p32-36. 5p.

    مصطلحات موضوعية: *BRAND loyalty, *CONSUMERS, *EMOTIONAL labor, DEFINITIONS


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  15. 15
    Academic Journal
    Identities without Products: When the Preference for Self-Linked Products Weakens.

    المؤلفون: Weiss, Liad, Tanner, Robin J

    المصدر: Journal of Consumer Research; Feb2025, Vol. 51 Issue 5, p896-915, 20p

    مصطلحات موضوعية: BRAND name products, BRAND choice, BRAND loyalty, CONSUMERS, IDENTITY (Psychology), MATERIALISM


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  16. 16
    Academic Journal
    The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.

    المؤلفون: Berendt, Johannes, Uhrich, Sebastian, Borah, Abhishek, Kilduff, Gavin J.

    المصدر: Journal of Marketing Research (JMR); Dec2024, Vol. 61 Issue 6, p1058-1078, 21p

    مصطلحات موضوعية: ECONOMIC competition, CUSTOMER relations, BRANDING (Marketing), BRAND loyalty, CONSUMER behavior

    Reviews & Products: TWITTER (Web resource)


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  17. 17
    Academic Journal
    Effective video storytelling for small fashion businesses: the mediating role of brand trust.

    المؤلفون: Kim, Gwia1 (AUTHOR) gkim@spu.edu, Jin, Byoungho Ellie2 (AUTHOR) bejin@ncsu.edu, Jo, Heekyeong2 (AUTHOR) hjo2@ncsu.edu

    المصدر: Journal of Fashion Marketing & Management. 2025, Vol. 29 Issue 2, p327-352. 26p.

    مصطلحات موضوعية: *BRAND loyalty, *CONSUMER behavior, *CRITICAL success factor, GREEN products, AESTHETIC judgment

    View full text at Emerald Full Text Finder

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  18. 18
    Academic Journal
    Impact of social media brand blunders on brand trust and brand liking.

    المؤلفون: Hayran, Ceren1 (AUTHOR) ceren.hayran@ozyegin.edu.tr, Ceylan, Melis2 (AUTHOR)

    المصدر: International Journal of Market Research. Jul2023, Vol. 65 Issue 4, p466-483. 18p. 3 Diagrams, 2 Charts.

    مصطلحات موضوعية: *BRAND loyalty, *BRAND name products, *BRANDING (Marketing), COMMON misconceptions, SOCIAL media


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  19. 19
    Academic Journal
    The Impact of Social Media (Method of Advertising) on Customer Loyalty.

    المؤلفون: Hassan, Noha1 noha.Hassan@ngu.edu.eg, Salem, Mohamed2 mohamed.s.t@outlook.com, Abdelraouf, Mohamed3 mohamedabdelraouf04@gmail.com

    المصدر: International Journal of Accounting & Management Sciences (IJAMS). Oct2024, Vol. 3 Issue 4, p762-32. 32p.

    مصطلحات موضوعية: *YOUNG consumers, *BRAND loyalty, *CONSUMER psychology, *CUSTOMER loyalty, RESEARCH questions, INDEPENDENT variables


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  20. 20
    Academic Journal
    Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity.

    المؤلفون: Odoom, Priscilla Teika1 (AUTHOR) priscilla.odoom@gij.edu.gh, Odoom, Raphael2 (AUTHOR), Mavis, Essandoh1 (AUTHOR)

    المصدر: Journal of African Business. Sep2024, p1-25. 25p. 4 Illustrations.

    مصطلحات موضوعية: *BRAND loyalty, *CUSTOMER loyalty, *CORPORATE image, *QUALITY of service, SOCIAL responsibility, STRUCTURAL equation modeling


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