المؤلفون: Lu, Joy (AUTHOR) tonglu@andrew.cmu.edu, Bradlow, Eric T. (AUTHOR), Hutchinson, J. Wesley (AUTHOR)

المصدر: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p63-88. 26p.

مصطلحات موضوعية: *MASSIVE open online courses, *VIDEO on demand, *STREAMING media, ONLINE education, DIGITAL learning, TELECOURSES, PSYCHOLOGY of students, CURRICULUM

المؤلفون: McShane, Blakeley B.¹ (AUTHOR) b-mcshane@kellogg.northwestern.edu, Bradlow, Eric T.² (AUTHOR) ebradlow@wharton.upenn.edu, Lynch Jr., John G.³ (AUTHOR) john.g.lynch@colorado.edu, Meyer, Robert J.⁴ (AUTHOR) meyerr@wharton.upenn.edu

المصدر: Journal of Marketing. May2024, Vol. 88 Issue 3, p1-19. 19p.

مصطلحات موضوعية: *STATISTICAL hypothesis testing, *MARKETING, STATISTICAL significance, NULL hypothesis, SCIENCE & society, P-value (Statistics), REASONING

المؤلفون: Bradlow, Eric T., Golder, Peter N., Huber, Joel, Jap, Sandy, Labroo, Aparna A., Lehmann, Donald R., Lynch, John, Mizik, Natalie, Winer, Russell S.

المصدر: Marketing Letters, 2020 Dec 01. 31(4), 311-314.

URL الوصول: https://www.jstor.org/stable/48739815

المؤلفون: Stourm, Valeria, Neslin, Scott A., Bradlow, Eric T., Breugelmans, Els, Chun, So Yeon, Gardete, Pedro, Kannan, P. K., Kopalle, Praveen, Park, Young-Hoon, Amariles, David Restrepo, Thomadsen, Raphael, Liu-Thompkins, Yuping, Venkatesan, Rajkumar

المصدر: Marketing Letters, 2020 Dec 01. 31(4), 405-418.

URL الوصول: https://www.jstor.org/stable/48739825

المؤلفون: Stourm, Valeria, Bradlow, Eric T.

المصدر: International Journal of Research in Marketing ; volume 40, issue 2, page 276-293 ; ISSN 0167-8116

الاتاحة: http://dx.doi.org/10.1016/j.ijresmar.2022.08.003
https://api.elsevier.com/content/article/PII:S0167811622000659?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0167811622000659?httpAccept=text/plain

المؤلفون: Lee, Sangil, Bradlow, Eric T., Kable, Joseph W.

المساهمون: National Institutes of Health, National Cancer Institute

المصدر: Cell Reports Methods ; volume 2, issue 6, page 100227 ; ISSN 2667-2375

الاتاحة: http://dx.doi.org/10.1016/j.crmeth.2022.100227
https://api.elsevier.com/content/article/PII:S266723752200090X?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S266723752200090X?httpAccept=text/plain

المؤلفون: Zaman, Tauhid, Fox, Emily B., Bradlow, Eric T.

المصدر: Annals of Applied Statistics 2014, Vol. 8, No. 3, 1583-1611

مصطلحات موضوعية: Computer Science - Social and Information Networks, Physics - Physics and Society, Statistics - Applications

URL الوصول: http://arxiv.org/abs/1304.6777

المؤلفون: Wang, Xiaohui, Bradlow, Eric T., Wainer, Howard

المصدر: ETS Research Report Series. Jan 2005.

Peer Reviewed: Y

Page Count: 66

Descriptors: Computer Assisted Testing, Statistical Analysis, Test Items, Bayesian Statistics, Markov Processes, Monte Carlo Methods, Computation, Scores, Learning Modules, Item Response Theory, Computer Oriented Programs

المؤلفون: Miller, Steven J., Bradlow, Eric T., Dayaratna, Kevin

المصدر: Quantitative Marketing and Economics vol 4 (2006), no. 2, 173--206

مصطلحات موضوعية: Mathematics - Statistics Theory, Mathematics - Probability

URL الوصول: http://arxiv.org/abs/math/0512444

المؤلفون: Lu, Joy¹ (AUTHOR) tonglu@andrew.cmu.edu, Bradlow, Eric T.² (AUTHOR) ebradlow@wharton.upenn.edu, Hutchinson, J. Wesley³ (AUTHOR) jwhutch@wharton.upenn.edu

المصدر: Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p35-60. 26p. 6 Charts, 8 Graphs.

مصطلحات موضوعية: *BUSINESS education, ONLINE education, INTERNET content, STUDENT engagement, CURRICULUM

الشركة/الكيان: COURSERA Inc.

المؤلفون: Zantedeschi, Daniel, Feit, Eleanor McDonnell, Bradlow, Eric T.

المصدر: Management Science, 2017 Aug 01. 63(8), 2706-2728.

URL الوصول: https://www.jstor.org/stable/45149106

المؤلفون: Schwartz, Eric M., Bradlow, Eric T., Fader, Peter S.

المصدر: Marketing Science, 2017 Jul 01. 36(4), 500-522.

URL الوصول: https://www.jstor.org/stable/45158507

المؤلفون: Gopalakrishnan, Arun, Bradlow, Eric T., Fader, Peter S.

المصدر: Marketing Science, 2017 Mar 01. 36(2), 195-213.

URL الوصول: https://www.jstor.org/stable/45158483

المؤلفون: Bradlow, Eric T., Hoch, Stephen J., Hutchinson, J. Wesley

المصدر: Journal of Educational and Behavioral Statistics, 2002 Oct 01. 27(3), 237-253.

URL الوصول: https://www.jstor.org/stable/3648136

المؤلفون: Marshall, Pablo, Bradlow, Eric T.

المصدر: Journal of the American Statistical Association, 2002 Sep 01. 97(459), 674-682.

URL الوصول: https://www.jstor.org/stable/3085703

المؤلفون: Hoch, Stephen J., Bradlow, Eric T., Wansink, Brian

المصدر: Marketing Science, 2002 Jul 01. 21(3), 342-346.

URL الوصول: https://www.jstor.org/stable/1558049

المؤلفون: Bradlow, Eric T., Fader, Peter S.

المصدر: Journal of Computational and Graphical Statistics, 2002 Mar 01. 11(1), 189-201.

URL الوصول: https://www.jstor.org/stable/1391133

المؤلفون: Everson, Philip J., Bradlow, Eric T.

المصدر: Journal of Computational and Graphical Statistics, 2002 Mar 01. 11(1), 202-207.

URL الوصول: https://www.jstor.org/stable/1391134

المؤلفون: Bradlow, Eric T., Fader, Peter S.

المصدر: Journal of the American Statistical Association, 2001 Jun 01. 96(454), 368-381.

URL الوصول: https://www.jstor.org/stable/2670276

المؤلفون: Bradlow, Eric T., Fitzsimons, Gavan J.

المصدر: Journal of Marketing Research, 2001 May 01. 38(2), 254-261.

URL الوصول: https://www.jstor.org/stable/1558628