المؤلفون: Berendt, Johannes, Uhrich, Sebastian, Borah, Abhishek, Kilduff, Gavin J.

المصدر: Journal of Marketing Research (JMR); Dec2024, Vol. 61 Issue 6, p1058-1078, 21p

مصطلحات موضوعية: ECONOMIC competition, CUSTOMER relations, BRANDING (Marketing), BRAND loyalty, CONSUMER behavior

Reviews & Products: TWITTER (Web resource)

المؤلفون: Mende, Martin (AUTHOR), Borah, Abhishek (AUTHOR), Scott, Maura L (AUTHOR) maura.scott@asu.edu, Bolton, Lisa E (AUTHOR), Lee, Leonard (AUTHOR)

المصدر: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p91-103. 13p.

مصطلحات موضوعية: *CONSUMER research, CONTENT analysis, PEACE

Reviews & Products: SUSTAINABLE Development Goals (United Nations), JOURNAL of Consumer Research (Periodical)

المؤلفون: Borah, Abhishek, Rutz, Oliver

المصدر: International Journal of Research in Marketing ; volume 41, issue 4, page 632-647 ; ISSN 0167-8116

الاتاحة: https://doi.org/10.1016/j.ijresmar.2024.05.007
https://api.elsevier.com/content/article/PII:S0167811624000454?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0167811624000454?httpAccept=text/plain

المؤلفون: Martin, Kelly D., Borah, Abhishek, Scott, Maura L.

المصدر: Journal of Public Policy & Marketing, 2021 Jul 01. 40(3), 301-321.

URL الوصول: https://www.jstor.org/stable/27285942

المؤلفون: Das, Bishnu Ram, Deori, Manas Protim, Borah, Abhishek, Kakoti, Gitali

المصدر: Current Medicine Research and Practice ; volume 13, issue 6, page 270-274 ; ISSN 2352-0817 2352-0825

الاتاحة: https://doi.org/10.4103/cmrp.cmrp_34_23
https://journals.lww.com/10.4103/cmrp.cmrp_34_23

المؤلفون: Borah, Abhishek, Banerjee, Sourindra, Lin, Yu-Ting, Jain, Apurv, Eisingerich, Andreas B.

المصدر: Journal of Marketing, 2020 Mar 01. 84(2), 69-91.

URL الوصول: https://www.jstor.org/stable/26973117

المؤلفون: Boegershausen, Johannes, Datta, Hannes, Borah, Abhishek, Stephen, Andrew

المصدر: Boegershausen , J , Datta , H , Borah , A & Stephen , A 2022 , ' Fields of gold: Scraping web data for marketing insights ' , Journal of Marketing , vol. 86 , no. 5 , pp. 1-20 . https://doi.org/10.1177/00222429221100750

مصطلحات موضوعية: web scraping, application programming interface, API, research method, crawling, validity, web data, user-generated content, online reviews, social media, seeding, big data

الاتاحة: https://research.tilburguniversity.edu/en/publications/063f0e36-701d-4360-aaa6-a1eea1779838
https://doi.org/10.1177/00222429221100750

المؤلفون: Borah, Abhishek, Bahadir, S.Cem, Colicev, Anatoli, Tellis, Gerard J.

المصدر: International Journal of Research in Marketing ; volume 39, issue 1, page 227-246 ; ISSN 0167-8116

الاتاحة: http://dx.doi.org/10.1016/j.ijresmar.2021.09.009
https://api.elsevier.com/content/article/PII:S016781162100077X?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S016781162100077X?httpAccept=text/plain

المؤلفون: Martin, Kelly D., Borah, Abhishek, Scott, Maura L.

المصدر: Journal of Public Policy & Marketing ; volume 40, issue 3, page 301-321 ; ISSN 0743-9156 1547-7207

الاتاحة: http://dx.doi.org/10.1177/07439156211018689
http://journals.sagepub.com/doi/pdf/10.1177/07439156211018689
http://journals.sagepub.com/doi/full-xml/10.1177/07439156211018689

المؤلفون: Borah, Abhishek, Skiera, Bernd

المصدر: International Journal of Research in Marketing ; volume 38, issue 4, page 811-816 ; ISSN 0167-8116

الاتاحة: http://dx.doi.org/10.1016/j.ijresmar.2021.09.011
https://api.elsevier.com/content/article/PII:S0167811621000793?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0167811621000793?httpAccept=text/plain

المؤلفون: Borah, Abhishek, Bonetti, Francesca

المصدر: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 33-34 ; ISSN 2363-6165 2363-6173 ; ISBN 9783031246869 9783031246876

الاتاحة: http://dx.doi.org/10.1007/978-3-031-24687-6_11
https://link.springer.com/content/pdf/10.1007/978-3-031-24687-6_11

المؤلفون: van Deijen, Myrthe, Borah, Abhishek, Tellis, GJ (Gerard), Franses, Philip Hans

المصدر: van Deijen , M , Borah , A , Tellis , GJ & Franses , P H 2020 , ' Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Markets ' , Industrial Marketing Management , vol. 88 , pp. 465-484 . https://doi.org/10.1016/j.indmarman.2018.12.006

مصطلحات موضوعية: /dk/atira/pure/keywords/researchprograms/AFL000300/ESE41, name=ESE - E&MS

وصف الملف: application/pdf

Relation: https://pure.eur.nl/en/publications/2946b065-64c9-422f-9a50-ce733116d037

الاتاحة: https://pure.eur.nl/en/publications/2946b065-64c9-422f-9a50-ce733116d037
https://doi.org/10.1016/j.indmarman.2018.12.006
https://pure.eur.nl/ws/files/54679138/1_s2.0_S0019850118309076_main.pdf
http://hdl.handle.net/1765/129422

المؤلفون: PARK, U. DAVID, BORAH, ABHISHEK, KOTHA, SURESH

المصدر: Strategic Management Journal, 2017 Feb 01. 38(2), 483-483.

URL الوصول: http://www.jstor.org/stable/26155215

المؤلفون: Martin, Kelly D., Borah, Abhishek, Palmatier, Robert W.

المصدر: Journal of Marketing, 2017 Jan 01. 81(1), 36-58.

URL الوصول: https://www.jstor.org/stable/44879034

المؤلفون: PARK, U. DAVID, BORAH, ABHISHEK, KOTHA, SURESH

المصدر: Strategic Management Journal, 2016 Nov 01. 37(11), 2362-2377.

URL الوصول: http://www.jstor.org/stable/26155229

المؤلفون: BORAH, ABHISHEK, TELLIS, GERARD J.

المصدر: Journal of Marketing Research, 2016 Apr 01. 53(2), 143-160.

URL الوصول: http://www.jstor.org/stable/43832423

المؤلفون: Bellet, Clement¹ bellet@ese.eur.nl, Borah, Abhishek² abhishek.borah@insead.edu, Dubois, David² david.dubois@insead.edu

المصدر: INSEAD Working Papers Collection. 2023, Issue 1, p1-38. 63p.

مصطلحات موضوعية: *DECISION making, *COVID-19 pandemic, *BIG data, OPTICAL information processing, SOCIAL distancing

المؤلفون: Borah, Abhishek, Tellis, Gerard J.

المصدر: Marketing Science, 2014 Jan 01. 33(1), 114-133.

URL الوصول: http://www.jstor.org/stable/24544791

المؤلفون: Borah, Abhishek, Bonetti, Francesca, Calma, Angelito, Martí-Parreño, José

المصدر: Journal of the Academy of Marketing Science ; volume 51, issue 1, page 222-243 ; ISSN 0092-0703 1552-7824

الاتاحة: http://dx.doi.org/10.1007/s11747-022-00905-3
https://link.springer.com/content/pdf/10.1007/s11747-022-00905-3.pdf
https://link.springer.com/article/10.1007/s11747-022-00905-3/fulltext.html

المؤلفون: Bellet, Clement, Borah, Abhishek, Dubois, David

المصدر: SSRN Electronic Journal ; ISSN 1556-5068

الاتاحة: http://dx.doi.org/10.2139/ssrn.4294761