المؤلفون: Bombay, Nick, Gelper, Sarah E.C., Dekimpe, Marnik

المصدر: Bombay , N , Gelper , S E C & Dekimpe , M 2022 , ' Designing Successful Temporary Loyalty Programs: An Exploratory Study on Retailer and Country Differences ' , International Journal of Research in Marketing , vol. 39 , no. 4 , pp. 1275-1295 . https://doi.org/10.1016/j.ijresmar.2022.04.005

مصطلحات موضوعية: International marketing, Loyalty program, Program design, Retail positioning

وصف الملف: application/pdf

الاتاحة: https://research.tue.nl/en/publications/b4cc0e6d-5548-4ebf-ba86-c918352885a3
https://doi.org/10.1016/j.ijresmar.2022.04.005
https://pure.tue.nl/ws/files/242642521/1_s2.0_S0167811622000258_main.pdf
http://www.scopus.com/inward/record.url?scp=85132812700&partnerID=8YFLogxK