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1Academic Journal
المؤلفون: Fatma Hilal Ergen Keleş, Emrah Keleş, Bodo B. Schlegelmilch
المصدر: Borsa Istanbul Review, Vol 23, Iss 2, Pp 443-463 (2023)
وصف الملف: electronic resource
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2Academic Journal
المؤلفون: Bodo B. Schlegelmilch, Magdalena Öberseder
المصدر: Symphonya, Iss 2, Pp 12-23 (2007)
مصطلحات موضوعية: global supply chains, ethics, fairness, global markets, Marketing. Distribution of products, HF5410-5417.5
وصف الملف: electronic resource
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3Academic Journal
المؤلفون: Bodo B. Schlegelmilch, Björn Ambos, Tina C. Chini
المصدر: Symphonya, Iss 2, Pp 27-33 (2003)
مصطلحات موضوعية: multinational companies, international subsidiaries, overseas knowledge, intrafirm knowledge, reverse knowledge, global economy, Marketing. Distribution of products, HF5410-5417.5
وصف الملف: electronic resource
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4
المؤلفون: Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
Resource Type: eBook.
الموضوعات: Export marketing
Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management
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5Academic Journal
المؤلفون: Selma Saracevic, Bodo B. Schlegelmilch
المصدر: Sustainability; Volume 13; Issue 9; Pages: 5156
مصطلحات موضوعية: pro-environmental behavior, social norms, culture, self-construal, systematic literature review
جغرافية الموضوع: agris
وصف الملف: application/pdf
Relation: Sustainable Education and Approaches; https://dx.doi.org/10.3390/su13095156
الاتاحة: https://doi.org/10.3390/su13095156
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6Academic Journal
المؤلفون: Christiane Prange, Bodo B. Schlegelmilch
المصدر: Management Decision, 2016, Vol. 54, Issue 2, pp. 441-454.
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7
المؤلفون: Jintao Wu, Tong Wu, Hongbin Zhang, Bodo B. Schlegelmilch
المصدر: The Service Industries Journal. :1-22
مصطلحات موضوعية: Management of Technology and Innovation, Strategy and Management
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8Academic Journal
المؤلفون: Bodo B. Schlegelmilch, Mubbsher Munawar Khan, Joe F. Hair
المساهمون: Professor John Ford and Professor Vicky Crittenden
المصدر: International Marketing Review, 2016, Vol. 33, Issue 1, pp. 156-174.
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9Academic Journal
المؤلفون: Verena Gruber, Bodo B. Schlegelmilch
المساهمون: Professor Pervez N. Ghauri, Professor Byung II Park, and Dr Chang Hoon Oh
المصدر: International Marketing Review, 2015, Vol. 32, Issue 5, pp. 576-602.
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10
المصدر: Journal of International Marketing. 30(4):78-104
مصطلحات موضوعية: Marketing, Business and International Management
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11
المؤلفون: Selma Saracevic, Bodo B. Schlegelmilch, Tong Wu
المصدر: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
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12
المؤلفون: Tong Wu, Jintao Wu, Bodo B. Schlegelmilch
المصدر: Journal of Interactive Marketing. 52:52-60
مصطلحات موضوعية: Marketing, Interpersonal relationship, 0502 economics and business, 05 social sciences, Priming (media), 050211 marketing, Business and International Management, Psychology, 050203 business & management
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13
المؤلفون: Bodo B. Schlegelmilch
المصدر: Journal of Marketing Education. 42:93-107
مصطلحات موضوعية: Marketing, Strategic planning, business.industry, Business education, media_common.quotation_subject, Teaching method, Lifelong learning, Information technology, Public relations, business schools, business education, digitalization, lifelong learning, new business models, Education, Competition (economics), Feeling, Business, Reputation, media_common
وصف الملف: text
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14EXPRESS: When 'Global' Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation
المصدر: Journal of International Marketing. :1069031X2311791
مصطلحات موضوعية: Marketing, Business and International Management
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15
المؤلفون: Bodo B. Schlegelmilch
المصدر: Management for Professionals ISBN: 9783030906641
Management for Professionals ISBN: 9783319262772مصطلحات موضوعية: Product category, business.industry, 05 social sciences, Marketing strategy, Core (game theory), Gross national income, Market segmentation, 0502 economics and business, Selection (linguistics), Position (finance), 050211 marketing, Segmentation, Business, Marketing, 050203 business & management, Industrial organization
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16
المؤلفون: Bodo B. Schlegelmilch
المصدر: Management for Professionals ISBN: 9783030906641
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17
المؤلفون: Tong Wu, Jonathan Reynolds, Jintao Wu, Bodo B. Schlegelmilch
المصدر: Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
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18
المؤلفون: Bodo B. Schlegelmilch
المصدر: Management for Professionals ISBN: 9783030906641
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19
المؤلفون: Bodo B. Schlegelmilch
المصدر: Management for Professionals ISBN: 9783030906641
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20
المؤلفون: Bodo B. Schlegelmilch, Kirti Sharma, Sambbhav Garg
المصدر: International Marketing Review. 2022
مصطلحات موضوعية: Marketing, Business and International Management