المؤلفون: Bettencourt, Lance A¹ (AUTHOR) l.bettencourt@tcu.edu, Houston, Mark B¹ (AUTHOR)

المصدر: International Journal of Market Research. Mar/May2024, Vol. 66 Issue 2/3, p216-240. 25p.

مصطلحات موضوعية: *CUSTOMER feedback, *CONSUMERS, *BUSINESS revenue, *CUSTOMER satisfaction, RESEARCH personnel, PSYCHOLOGICAL feedback

المؤلفون: Bettencourt, Lance A., Pine II, B. Joseph, Gilmore, James H., Norton, David W.

المصدر: Harvard Business Review. Jan/Feb2022, Vol. 100 Issue 1, p70-81. 12p. 8 Color Photographs.

مصطلحات موضوعية: *BUSINESS models, *CONSUMER preferences, *CUSTOMER experience, *CONSUMER psychology, *CONSUMER behavior, CHANGE (Psychology), SELF-actualization (Psychology)

المؤلفون: Bettencourt, Lance A., Lusch, Robert F., Vargo, Stephen L.

المصدر: California Management Review, 2014 Nov 01. 57(1), 44-66.

URL الوصول: https://www.jstor.org/stable/10.1525/cmr.2014.57.1.44

المؤلفون: Zablah, Alex R., Chonko, Lawrence B., Bettencourt, Lance A., Allen, George, Haas, Alexander

المصدر: The Journal of Personal Selling and Sales Management, 2012 Jan 01. 32(1), 73-87.

URL الوصول: http://dx.doi.org/10.2753/PSS0885-3134320107

المؤلفون: Bettencourt, Lance A., Ostrom, Amy L., Brown, Stephen W., Roundtree, Robert I.

المصدر: California Management Review, 2002 Jul 01. 44(4), 100-128.

URL الوصول: https://www.jstor.org/stable/41166145

المؤلفون: Bettencourt, Lance A., Houston, Mark B.

المصدر: Marketing Letters, 2001 Nov 01. 12(4), 327-340.

URL الوصول: https://www.jstor.org/stable/40216612

المؤلفون: Bettencourt, Lance A., Houston, Mark B.

المصدر: Journal of Consumer Research, 2001 Sep . 28(2), 313-323.

Relation: Lance A. Bettencourt is assistant professor of marketing, Kelley School of Business, Indiana University, Bloomington, IN 47405; e‐mail: lbettenc@indiana.edu . Mark B. Houston is assistant professor of marketing, College of Business, University of Missouri, Columbia, MO 65211; e‐mail: houstonmb@missouri.edu . Address correspondence to Mark Houston. The authors are listed alphabetically because both contributed equally to the article. The authors acknowledge the helpful comments of the editor, associate editor, and reviewers. They also thank Robert E. Kleine, Susan Kleine, Steve Nowlis, Peter Reingen, Gerry Tellis, and Brian Till for their insightful comments on an earlier version of the article and Martha Allen for her assistance in accessing the Social Science Citation Index ( SSCI ) data.; One of the most important findings of this article is that JCR , which strives to be diverse, appears not to achieve its goal, while JMR , which was chartered to be methodological, appears quite diverse. … Informal surveys of [ JCR ] subscribers at our presentation at national and regional conferences indicated an overwhelming belief that JCR was the most diverse. Many subscribers held on to that belief even in the face of our results, arguing that our measures were faulty. ( Tellis, Chandy, and Ackerman 1999 , pp. 127–128)

URL الوصول: https://www.jstor.org/stable/10.1086/322906

المؤلفون: Lastovicka, John L., Bettencourt, Lance A., Hughner, RenéE Shaw, Kuntze, Ronald J.

المصدر: Journal of Consumer Research, 1999 Jun . 26(1), 85-98.

URL الوصول: https://www.jstor.org/stable/10.1086/209552

المؤلفون: Bettencourt, Lance A.

المصدر: Harvard Business School Cases. Jan 01, 2022, p1-984. 984p.

المؤلفون: Bettencourt, Lance A.

المصدر: Harvard Business School Cases. Jan 01, 2022, p1-762. 762p.

المؤلفون: Bettencourt, Lance A.

المصدر: Harvard Business School Cases. Jan 01, 2022, p1-1002. 1002p.

المؤلفون: Bettencourt, Lance A.

المصدر: Harvard Business School Cases. Dec 01, 2021, p1-984. 984p.

المؤلفون: Bettencourt, Lance A.

المصدر: Harvard Business School Cases. Dec 01, 2021, p1-762. 762p.

المؤلفون: Bettencourt, Lance A.

المصدر: Harvard Business School Cases. Dec 01, 2021, p1-1002. 1002p.

المؤلفون: Bettencourt, Lance A., Gwinner, Kevin

المصدر: International Journal of Service Industry Management, 1996, Vol. 7, Issue 2, pp. 3-20.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/09564239610113442

المؤلفون: Bettencourt, Lance A.¹ (AUTHOR), Harmeling, Colleen² (AUTHOR), Bhagwat-Rana, Yashoda¹ (AUTHOR), Houston, Mark B.¹ (AUTHOR) m.b.houston@tcu.edu

المصدر: Journal of Service Research. Aug2022, Vol. 25 Issue 3, p347-370. 24p.

مصطلحات موضوعية: *CUSTOMER experience, *CONSUMER behavior, *LABOR disputes, *PROJECT managers, DIRECT action

المؤلفون: Bettencourt, Lance A.

المصدر: Marketing Wisdom ; Management for Professionals ; page 157-171 ; ISSN 2192-8096 2192-810X ; ISBN 9789811077234 9789811077241

الاتاحة: http://dx.doi.org/10.1007/978-981-10-7724-1_11
http://link.springer.com/content/pdf/10.1007/978-981-10-7724-1_11

المؤلفون: Bettencourt, Lance A.¹ lbettencourt@strategyn.com, Bettencourt, Scott L.² bettencourtfour@gmail.com

المصدر: Harvard Business Review. Jun2011, Vol. 89 Issue 6, p88-94. 7p. 4 Color Photographs.

مصطلحات موضوعية: *INNOVATIONS in business, *NEW product development, *MARKET potential, *PRODUCT attributes, *MARKET segmentation, *CONSUMERS

المؤلفون: Bettencourt, Lance A.¹ (AUTHOR) lbettencourt@strategyn.com, Ulwick, Anthony W.² (AUTHOR) ulwick@strategyn.com

المصدر: Harvard Business Review. May2008, Vol. 86 Issue 5, p109-114. 6p. 5 Color Photographs, 6 Illustrations.

مصطلحات موضوعية: *JOB analysis, *INNOVATION adoption, *CUSTOMER orientation, *INDUSTRIAL efficiency, *BUSINESS consultants, CONCEPT mapping