المؤلفون: Barari, Mojtaba, Ross, Mitchell, Quach, Sara, Surachartkumtonkun, Jiraporn

المصدر: European Journal of Marketing, 2024, Vol. 58, Issue 8, pp. 1858-1887.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-06-2022-0431

المؤلفون: Barari, Mojtaba, Casper Ferm, Lars-Erik, Quach, Sara, Thaichon, Park, Ngo, Liem

المصدر: Marketing Intelligence & Planning, 2024, Vol. 42, Issue 7, pp. 1234-1256.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-09-2023-0494

المؤلفون: Barari, Mojtaba

المصدر: Marketing Intelligence & Planning, 2024, Vol. 42, Issue 6, pp. 1093-1114.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-10-2023-0569

المؤلفون: Barari, Mojtaba¹ (AUTHOR) Moji.barari@newcastle.edu.au, Eisend, Martin^2,3 (AUTHOR)

المصدر: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p681-699. 19p.

مصطلحات موضوعية: *SENTIMENT analysis, GENERATIVE artificial intelligence, OBJECT recognition (Computer vision), RESEARCH personnel, CONTENT analysis, MACHINE learning

المؤلفون: Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara, Surachartkumtonkun, Jiraporn

المصدر: International Marketing Review, 2023, Vol. 40, Issue 6, pp. 1409-1431.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMR-05-2022-0116

المؤلفون: Thaichon, Park, Quach, Sara, Barari, Mojtaba, Nguyen, Mai

مصطلحات موضوعية: multichannel, omnichannel, retailing, online retailing

وصف الملف: application/pdf

Relation: https://research.usq.edu.au/download/daacc34ffb96b3b532324d91e86bbdd9a6a1fe72605f8f30cdce7e46d6602a4d/396332/thaichon-et-al-2023-exploring-the-role-of-omnichannel-retailing-technologies-future-research-directions.pdf; https://doi.org/10.1177/14413582231167664; Thaichon, Park, Quach, Sara, Barari, Mojtaba and Nguyen, Mai. 2024. "Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions." Australasian Marketing Journal. 32 (2), pp. 162-177. https://doi.org/10.1177/14413582231167664

الاتاحة: https://research.usq.edu.au/item/z26z9/exploring-the-role-of-omnichannel-retailing-technologies-future-research-directions
https://doi.org/10.1177/14413582231167664

المؤلفون: Quach, Sara, Barari, Mojtaba, Thaichon, Park, Moudrý, Dann Vit

المصدر: Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 1, pp. 198-213.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-07-2021-0475

المؤلفون: Barari, Mojtaba

المصدر: Marketing Intelligence & Planning ; volume 41, issue 8, page 1162-1177 ; ISSN 0263-4503

الاتاحة: https://doi.org/10.1108/mip-05-2023-0191
https://www.emerald.com/insight/content/doi/10.1108/MIP-05-2023-0191/full/xml
https://www.emerald.com/insight/content/doi/10.1108/MIP-05-2023-0191/full/html

المؤلفون: Paul, Justin, Barari, Mojtaba

وصف الملف: text

Relation: https://centaur.reading.ac.uk/104066/1/Psychology%20and%20Marketing%20-%202022%20-%20Paul%20-%20Meta%E2%80%90analysis%20and%20traditional%20systematic%20literature%20reviews%20What%20%20why%20%20when%20%20where.pdf; Paul, J. orcid:0000-0001-5062-8371 and Barari, M. orcid:0000-0002-6905-4897 (2022) Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how? Psychology & Marketing. ISSN 1520-6793 doi: https://doi.org/10.1002/mar.21657

الاتاحة: https://centaur.reading.ac.uk/104066/
https://centaur.reading.ac.uk/104066/1/Psychology%20and%20Marketing%20-%202022%20-%20Paul%20-%20Meta%E2%80%90analysis%20and%20traditional%20systematic%20literature%20reviews%20What%20%20why%20%20when%20%20where.pdf

المؤلفون: Barari, Mojtaba, Paul, Justin, Ross, Mitchell, Thaichon, Sara, Surachartkumtonkun, Jiraporn

وصف الملف: text

Relation: https://centaur.reading.ac.uk/104672/1/1-s2.0-S0278431922000779-main.pdf; Barari, M., Paul, J., Ross, M., Thaichon, S. and Surachartkumtonkun, J. (2022) Relationships among actors within the sharing economy: meta-analytics review. International Journal of Hospitality Management, 103. 103215. ISSN 0278-4319 doi: https://doi.org/10.1016/j.ijhm.2022.103215

الاتاحة: https://centaur.reading.ac.uk/104672/
https://centaur.reading.ac.uk/104672/1/1-s2.0-S0278431922000779-main.pdf
https://doi.org/10.1016/j.ijhm.2022.103215

المؤلفون: Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara, Surachartkumtonkun, Jiraporn

مصطلحات موضوعية: Marketing, Social Sciences, Business & Economics, customer engagement behaviour, engagement marketing

Relation: International Journal of Consumer Studies; Barari, M; Ross, M; Thaichon, S; Surachartkumtonkun, J, A meta-analysis of customer engagement behaviour, International Journal of Consumer Studies, 2020; http://hdl.handle.net/10072/399612

الاتاحة: http://hdl.handle.net/10072/399612
https://doi.org/10.1111/ijcs.12609

المؤلفون: Barari, Mojtaba, Quach, Sara, Thaichon, Park

المصدر: Artificial Intelligence for Marketing Management ; page 55-75 ; ISBN 9781003280392

الاتاحة: http://dx.doi.org/10.4324/9781003280392-7

المؤلفون: Barari, Mojtaba

مصطلحات موضوعية: actor engagement, customer engagement, service provider engagement, platform, big data analytics, Sharing economy, platform performance, unstructured data

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::698dc2e5b7f8a20c3c4f9dd797a691f5

المؤلفون: Quach, Sara, Barari, Mojtaba, Thaichon, Park, Moudrý, Dann Vit

المصدر: Asia Pacific Journal of Marketing and Logistics ; volume 35, issue 1, page 198-213 ; ISSN 1355-5855

الاتاحة: http://dx.doi.org/10.1108/apjml-07-2021-0475
https://www.emerald.com/insight/content/doi/10.1108/APJML-07-2021-0475/full/xml
https://www.emerald.com/insight/content/doi/10.1108/APJML-07-2021-0475/full/html

المؤلفون: Quach, Sara, Barari, Mojtaba, Moudrý, Dann Vit, Quach, Ken

المساهمون: Educational Foundation of America

المصدر: Journal of Retailing and Consumer Services ; volume 65, page 102267 ; ISSN 0969-6989

الاتاحة: http://dx.doi.org/10.1016/j.jretconser.2020.102267
https://api.elsevier.com/content/article/PII:S0969698920312753?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0969698920312753?httpAccept=text/plain

المؤلفون: Thaichon, Park, Quach, Sara, barari, mojtaba, Nguyen, Tuyet-Mai

المصدر: SSRN Electronic Journal ; ISSN 1556-5068

الاتاحة: http://dx.doi.org/10.2139/ssrn.4117220

المؤلفون: Barari, Mojtaba, Furrer, Olivier

المصدر: Bibliothèque numérique RERO DOC

مصطلحات موضوعية: manag, eco

Relation: 10670/1.oxd1tv; http://doc.rero.ch/record/333255/files/2018_Barari_Customer.pdf

الاتاحة: http://doc.rero.ch/record/333255/files/2018_Barari_Customer.pdf

المؤلفون: Barari, Mojtaba, Ross, Mitchell, Surachartkumtonkun, Jiraporn

المصدر: Journal of Retailing and Consumer Services ; volume 53, page 101985 ; ISSN 0969-6989

الاتاحة: http://dx.doi.org/10.1016/j.jretconser.2019.101985
https://api.elsevier.com/content/article/PII:S0969698919307039?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0969698919307039?httpAccept=text/plain

المؤلفون: Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara, Surachartkumtonkun, Jiraporn

المصدر: International Journal of Consumer Studies; Jul2021, Vol. 45 Issue 4, p457-477, 21p, 2 Diagrams, 6 Charts

مصطلحات موضوعية: CUSTOMER relations, RELATIONSHIP quality, PERCEIVED quality, RELATIONSHIP marketing

المؤلفون: Barari, Mojtaba, Furrer, Olivier

مصطلحات موضوعية: Marketing, Customer experience, Customer experience ecosystem, Service ecosystem, Customer journey, Cultural difference, Critical incident technique

Relation: Journal of Financial Services Marketing; http://hdl.handle.net/10072/382402

الاتاحة: http://hdl.handle.net/10072/382402
https://doi.org/10.1057/s41264-018-0053-x