المؤلفون: Bagheri Tookanlou, Parisa, Wong, Hartanto Wijaya

المصدر: Bagheri Tookanlou , P & Wong , H W 2020 , ' Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels ' , European Journal of Marketing , vol. 55 , no. 1 , pp. 95-131 . https://doi.org/10.1108/EJM-04-2019-0333

مصطلحات موضوعية: Customization, Distribution channel, Horizontal differentiation, Product line design, Vertical differentiation

وصف الملف: application/pdf

الاتاحة: https://pure.au.dk/portal/da/publications/product-line-design-with-vertical-and-horizontal-consumer-heterogeneity-the-effect-of-distribution-channel-structure-on-the-optimal-quality-and-customization-levels(dd8dacb0-7787-4372-933f-911fb7a38bd8).html
https://doi.org/10.1108/EJM-04-2019-0333
https://pure.au.dk/ws/files/230301811/EMJ_Tookanlou_Wong_2020_AM.pdf

المؤلفون: Bagheri Tookanlou, Parisa, Wong, Hartanto Wijaya

المصدر: Bagheri Tookanlou , P & Wong , H W 2020 , ' Determining the optimal customization levels, lead times and inventory positioning in vertical product differentiation ' , International Journal of Production Economics , vol. 221 , 107479 . https://doi.org/10.1016/j.ijpe.2019.08.014

مصطلحات موضوعية: Mass customization, Product line design, Quality-based segmentation, Safety stock positioning

وصف الملف: application/pdf

الاتاحة: https://pure.au.dk/portal/da/publications/determining-the-optimal-customization-levels-lead-times-and-inventory-positioning-in-vertical-product-differentiation(491603b0-d9f2-4ff1-810c-2c719144f830).html
https://doi.org/10.1016/j.ijpe.2019.08.014
https://pure.au.dk/ws/files/230300731/IJPE_Tookanlou_Wong_2020_AM.pdf

المؤلفون: Bagheri Tookanlou, Parisa

المصدر: Bagheri Tookanlou , P 2018 , Models for Product Line Design with Customization – Considering Factors in Marketing and Operations . ECON PhD Dissertations , no. 4 , vol. 2018 , Institut for Økonomi, Aarhus Universitet , Aarhus .

وصف الملف: application/pdf

الاتاحة: https://pure.au.dk/portal/da/publications/models-for-product-line-design-with-customization--considering-factors-in-marketing-and-operations(28c6237f-951b-4c55-b44a-745e013d7b56).html
https://pure.au.dk/ws/files/125930541/PhD_dissertation_Parisa_Bagheri_Tookanlou.pdf