المؤلفون: Watson, Anna¹ (AUTHOR) a.watson@napier.ac.uk, Backhaus, Christof² (AUTHOR) christof.backhaus@tu-braunschweig.de, El Akremi, Assâad³ (AUTHOR) assaad.el-akremi@ut-capitole.fr, Mignonac, Karim³ (AUTHOR) karim.mignonac@ut-capitole.fr, Perrigot, Rozenn⁴ (AUTHOR) rozenn.perrigot@univ-rennes.fr

المصدر: Industrial Marketing Management. Nov2024, Vol. 123, p386-399. 14p.

مصطلحات موضوعية: *PSYCHOLOGICAL burnout, *JOB descriptions, *BUSINESSPEOPLE, WELL-being, MENTAL health

المؤلفون: Backhaus, Christof.

مصطلحات موضوعية: Dienstleistungsbetrieb. Unternehmenskooperation. Beziehungsmanagement.

الاتاحة: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018607406&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

المؤلفون: Backhaus, Christof

مصطلحات موضوعية: Dienstleistungsbetrieb Unternehmenskooperation Beziehungsmanagement

الاتاحة: http://d-nb.info/993686249/04

المؤلفون: Backhaus, Christof, Buchmann, Anna, Anderman, Marc, Plant O'Toole, Eoin, Weaver, Miles, Florida-James, Geraint, Neye, Christoph

Relation: https://napier-repository.worktribe.com/file/3130298/1/CIE%20Report%3A%20Bridging%20The%20Gap

الاتاحة: https://napier-repository.worktribe.com/file/3130298/1/CIE%20Report%3A%20Bridging%20The%20Gap

المؤلفون: Backhaus, Christof, Heussler, Tobias, Croce, Valeria

المصدر: Journal of Travel Research ; volume 62, issue 2, page 432-447 ; ISSN 0047-2875 1552-6763

الاتاحة: https://doi.org/10.1177/00472875211066112
https://journals.sagepub.com/doi/pdf/10.1177/00472875211066112
https://journals.sagepub.com/doi/full-xml/10.1177/00472875211066112

المؤلفون: Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

وصف الملف: text

Relation: https://publications.aston.ac.uk/id/eprint/37780/1/The_Role_of_Fan_Benefits_in_Shaping_Responses_to_Sponsorship_Activation.pdf; Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2021). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research, 124 , pp. 780-789.

الاتاحة: https://publications.aston.ac.uk/id/eprint/37780/
https://publications.aston.ac.uk/id/eprint/37780/1/The_Role_of_Fan_Benefits_in_Shaping_Responses_to_Sponsorship_Activation.pdf

المؤلفون: Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

المصدر: Journal of Marketing, 2017 Sep 01. 81(5), 121-141.

URL الوصول: https://www.jstor.org/stable/44879173

المؤلفون: Krowinska, Agata, Backhaus, Christof, Becker, Benjamin, Bosser, Fabian

المصدر: ISBN 9781003346500.

الاتاحة: http://dx.doi.org/10.4324/9781003346500

المؤلفون: Petermeier, Lucas, Becker, Benjamin, Backhaus, Christof

المصدر: Digital Content Marketing ; page 159-172 ; ISBN 9781003346500

الاتاحة: http://dx.doi.org/10.4324/9781003346500-10

المؤلفون: Krowinska, Agata, Backhaus, Christof

المصدر: Digital Content Marketing ; page 1-12 ; ISBN 9781003346500

الاتاحة: http://dx.doi.org/10.4324/9781003346500-1

المؤلفون: Buchmann, Anna, Backhaus, Christof, Plant, Eoin, Weaver, Miles, Gertaint Florida-James

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::784efb3ccd6afe4a82a7d84edca2d0ed

المؤلفون: Evanschitzky, Heiner, Backhaus, Christof, Blut, Markus, Woisetschläger, David

المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 807-807 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319500065 9783319500089

الاتاحة: http://dx.doi.org/10.1007/978-3-319-50008-9_219
http://link.springer.com/content/pdf/10.1007/978-3-319-50008-9_219

المؤلفون: Backhaus, Christof, Blut, Markus, Heussler, Tobias

المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 808-808 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319500065 9783319500089

الاتاحة: http://dx.doi.org/10.1007/978-3-319-50008-9_220
http://link.springer.com/content/pdf/10.1007/978-3-319-50008-9_220

المؤلفون: M. Woisetschläger, David, J. Haselhoff, Vanessa, Backhaus, Christof

المصدر: European Journal of Marketing, 2014, Vol. 48, Issue 7/8, pp. 1487-1510.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-03-2012-0140

المؤلفون: Dizdarevic, Amela, Evanschitzky, Heiner, Backhaus, Christof

المصدر: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace ; page 519-520 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030898823 9783030898830

الاتاحة: http://dx.doi.org/10.1007/978-3-030-89883-0_135
https://link.springer.com/content/pdf/10.1007/978-3-030-89883-0_135

المؤلفون: O’Neill, Vanessa, Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

المصدر: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace ; page 387-388 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030898823 9783030898830

الاتاحة: http://dx.doi.org/10.1007/978-3-030-89883-0_102
https://link.springer.com/content/pdf/10.1007/978-3-030-89883-0_102

المؤلفون: Dizdarevic, Amela, Evanschitzky, Heiner, Backhaus, Christof

مصطلحات موضوعية: ddc:650

Relation: Journal: Marketing Review St.Gallen; Volume: 35; Year: 2018; Issue: 6; Pages: 34-41; http://hdl.handle.net/10419/276011; RePEc:zbw:hsgmrs:276011

الاتاحة: http://hdl.handle.net/10419/276011

المؤلفون: Albrecht, Carmen-Maria, Backhaus, Christof, Gurzki, Hannes, Woisetschläger, David M.

المصدر: Marketing: Zeitschrift für Forschung und Praxis, 2013 Jan 01. 35(2), 91-103.

URL الوصول: http://dx.doi.org/10.15358/0344-1369_2013_2_91

المؤلفون: Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof, Eberhardt, Tim

المصدر: Hubert , M , Blut , M , Brock , C , Backhaus , C & Eberhardt , T 2017 , ' Acceptance of Smartphone-Based Mobile Shopping : Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context ' , Psychology & Marketing , vol. 34 , no. 2 , pp. 175-194 . https://doi.org/10.1002/mar.20982

الاتاحة: https://pure.au.dk/portal/da/publications/acceptance-of-smartphonebased-mobile-shopping(878c5e4d-1701-4b35-b717-fa501aad7940).html
https://doi.org/10.1002/mar.20982

المؤلفون: Blut, Markus, Backhaus, Christof, Woisetschläger, David M., Evanschitzky, Heiner, Heussler, Tobias

المصدر: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 877-877 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319241821 9783319241845

الاتاحة: http://dx.doi.org/10.1007/978-3-319-24184-5_211
http://link.springer.com/content/pdf/10.1007/978-3-319-24184-5_211