المؤلفون: Gershon, Rachel (AUTHOR) Rgershon@berkeley.edu, Jiang, Zhenling (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.

مصطلحات موضوعية: *BUSINESS referrals, *WORD of mouth advertising, *CONSUMERS, *CUSTOMER relations, *CUSTOMER loyalty, *CUSTOMER satisfaction

المؤلفون: Hada, Mahima (AUTHOR) Mahima.Hada@baruch.cuny.edu, De Bruyn, Arnaud (AUTHOR), Lilien, Gary L. (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p143-164. 22p.

مصطلحات موضوعية: *BUSINESS referrals, *INDUSTRIAL marketing, *BUSINESS-to-business transactions, *INDUSTRIAL procurement, *SUPPLIER relationship management, TRUST

المؤلفون: Xu, Minzhe (AUTHOR) minzhexu@iastate.edu, Yu, Zhihao (AUTHOR), Tu, Yanping (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p355-370. 16p. 1 Diagram, 1 Chart, 3 Graphs.

مصطلحات موضوعية: *BUSINESS referrals, *WORD of mouth advertising, *DISCLOSURE, *RELATIONSHIP marketing, *MARKETING, *CUSTOMER relations, *CUSTOMER loyalty programs, COMMUNITY relations

المؤلفون: Gershon, Rachel¹, Zhenling Jiang², Fraser, Will³, Gupta, Jitendra⁴

المصدر: Harvard Business Review Digital Articles. 6/18/2024, p1-4. 4p.

مصطلحات موضوعية: *CONSUMERS, *BUSINESS referrals, *COMPUTER software industry, *BUSINESS schools, MARKETING software

المؤلفون: Byrnes, Mike¹

المصدر: Journal of Financial Planning. Feb2024, Vol. 37 Issue 2, p24-27. 4p.

مصطلحات موضوعية: *BUSINESS referrals, *MARKETING, *BUSINESS success, *FINANCIAL planners, *ACTIVE listening, *CORPORATE culture

المؤلفون: Zhang, Jianqiang¹ (AUTHOR), Cao, Qingning² (AUTHOR) caoq@ustc.edu.cn, He, Xiuli³ (AUTHOR)

المصدر: Annals of Operations Research. Oct2023, Vol. 329 Issue 1/2, p757-780. 24p.

مصطلحات موضوعية: *PRICES, *BUSINESS referrals, *CONSUMERS

المؤلفون: Hung, Chung-Yu¹ (AUTHOR), Lillis, Anne M.¹ (AUTHOR), Wu, Anne² (AUTHOR)

المصدر: Accounting Review. Mar2023, Vol. 98 Issue 2, p277-297. 21p. 1 Illustration, 9 Charts.

مصطلحات موضوعية: *BUSINESS referrals, *EMPLOYEE selection, *AGENCY theory, *EMPLOYEES, *MONETARY incentives, *JOB performance, HUMAN multitasking

مصطلحات جغرافية: SHENZHEN (Guangdong Sheng, China : East)

المصدر: Insurance Advocate. Jun2024, Vol. 147 Issue 6, p10-14. 3p.

مصطلحات موضوعية: Insurance policies, Freedom of speech, Insurance law, Open-ended questions, State power, Business referrals

الشركة/الكيان: National Rifle Association of America , United States. Supreme Court

المؤلفون: Blanchard, Simon J. (AUTHOR) sjb247@georgetown.edu, Hada, Mahima (AUTHOR) mahima.hada@baruch.cuny.edu, Carlson, Kurt A. (AUTHOR) kurt.carlson@mason.wm.edu

المصدر: Journal of Marketing. Jul2018, Vol. 82 Issue 4, p127-150. 24p. 1 Diagram, 3 Charts, 2 Graphs.

مصطلحات موضوعية: *BUSINESS referrals, *ECONOMIC competition, *SPECIALTY stores, *CUSTOMER relations, *SALES personnel, *OVERPAYMENT, DISTRIBUTIVE justice, SENSORY perception

المؤلفون: Wolf, Lukas, Klopfer, Lisa‐Marie, Steul‐Fischer, Martina, Reinsperger, Maximilian

المصدر: Journal of Consumer Behaviour; Nov2024, Vol. 23 Issue 6, p3082-3099, 18p

مصطلحات موضوعية: DIGITAL technology, CONSUMER behavior research, CONSUMERS, SMARTPHONES, LAPTOP computers, BUSINESS referrals

المؤلفون: Yang, Luyi, Jin, Chen, Shao, Zhen

المصدر: Management Science; Sep2024, Vol. 70 Issue 9, p6026-6044, 19p

مصطلحات موضوعية: ELECTRONIC commerce, CONSUMERS' surplus, EXTERNALITIES, CONSUMERS, PRICE cutting, OPERATIONS management, BUSINESS referrals

المؤلفون: Fang, Eric, Dong, Beibei, Zhuang, Mengzhou, Cai, Fengyan

المصدر: Journal of Marketing; May2023, Vol. 87 Issue 3, p451-471, 21p, 2 Color Photographs, 8 Charts

مصطلحات موضوعية: ELECTRONIC coupons (Retail trade), CUSTOMER cocreation, SHARING, SOCIAL influence, SOCIAL media, BUSINESS referrals

Alternate Title: PROGRAMAS DE RECOMPENSA POR INDICAÇÃO PARA ESPECIALISTAS: O PAPEL DA RECOMPENSA E DA FORÇA DA MARCA NA PROBABILIDADE DE RECOMENDAÇÃO.

المؤلفون: Pizzutti, Cristiane¹ cristiane.pizzutti@ufrgs.br, Possebon de Oliveira, Guilherme¹ guilhermepossebon@gmail.com

المصدر: REMark: Revista Brasileira de Marketing. out-dez2022, Vol. 21 Issue 5, p1730-1786. 57p.

مصطلحات موضوعية: *BUSINESS referrals, *MONETARY incentives, *BRAND name products, HUMAN behavior, REWARD (Psychology)

المؤلفون: Wang, Lili¹ lw122@zju.edu.cn, Chen, Zoey²

المصدر: Journal of the Academy of Marketing Science. Sep2022, Vol. 50 Issue 5, p1091-1110. 20p.

مصطلحات موضوعية: *BUSINESS referrals, *WORD of mouth advertising, *INCENTIVE awards, *CONSUMER attitudes, *MARKETING, SOCIAL perception

المؤلفون: Yili, Hong (AUTHOR) hong@asu.edu, Pavlou, Paul A. (AUTHOR) pavlou@temple.edu, Nan, Shi (AUTHOR) shinan@suibe.edu.cn, Kanliang, Wang (AUTHOR) klwang@ruc.edu.cn

المصدر: MIS Quarterly. Sep2017, Vol. 41 Issue 3, p787-A13. 37p. 1 Diagram, 23 Charts, 12 Graphs.

مصطلحات موضوعية: *BUSINESS referrals, *LABOR incentives, SOCIAL distance, INTERNET & psychology, FAIRNESS

المؤلفون: VAN DEN BULTE, CHRISTOPHE (AUTHOR) vdbulte@wharton.upenn.edu, BAYER, EMANUEL (AUTHOR) embayer@wiwi.uni-frankfurt.de, SKIERA, BERND (AUTHOR) skiera@wiwi.uni-frankfurt, SCHMITT, PHILIPP (AUTHOR) pschmitt@wiwi.uni-frankfurt.de

المصدر: Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p132-146. 15p. 6 Charts.

مصطلحات موضوعية: *BUSINESS referrals, *CONSUMER behavior, *BUSINESS turnover, *SOCIAL networks, SOCIAL capital

المؤلفون: TULLY, SHAWN

المصدر: Fortune; Apr/May2023, Vol. 187 Issue 2, p92-97, 6p, 2 Color Photographs

مصطلحات موضوعية: CRYPTOCURRENCIES, CORPORATE finance, BITCOIN, INFLUENCER marketing, BUSINESS models, BUSINESS referrals, MARKETING strategy, AFFILIATE programs (World Wide Web)

المؤلفون: Pawski, Darren A.¹ (AUTHOR) d.pawski@ecu.edu.au, Powell, Robert J.¹ (AUTHOR), Golab, Anna¹ (AUTHOR)

المصدر: Australian Economic Papers. Dec2022, Vol. 61 Issue 4, p717-737. 21p.

مصطلحات موضوعية: Financial planning, Growth factors, Business referrals, Target marketing, Public opinion

People: Porter, Michael E., 1947-

المؤلفون: PERA, LUCIAN T. lucian.pera@arlaw.com

المصدر: Law Practice: The Business of Practicing Law. Jul/Aug2023, Vol. 49 Issue 4, p14-17. 4p. 2 Color Photographs.

مصطلحات موضوعية: *BUSINESS referrals, *ADMINISTRATIVE fees, *CONTRACTS, *LAWYERS' fees, *LAW firms, *ATTORNEY discipline, *BUSINESS development

المؤلفون: Wershing, Stephen¹ Steve@TheClientDrivenPractice.com

المصدر: Journal of Financial Service Professionals. May2015, Vol. 69 Issue 3, p104-110. 7p.

مصطلحات موضوعية: *BUSINESS referrals, *FINANCIAL planners, *INVESTMENT advisors, *CONSUMERS, *MARKETING strategy, *MARKETING channels