يعرض 1 - 20 نتائج من 48,187 نتيجة بحث عن '"BRAND image"', وقت الاستعلام: 0.99s تنقيح النتائج
  1. 1
    Academic Journal
    Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets.

    المؤلفون: Zhang, Zhe (AUTHOR), Yao, Alex (AUTHOR), Yang, Zhiyong (AUTHOR) yangz99@miamioh.edu

    المصدر: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p101-115. 15p.

    مصطلحات موضوعية: *BRAND image, *ELASTICITY (Economics), *EMERGING markets, *BRAND name products, COUNTRY of origin (Immigrants)


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  2. 2
    Academic Journal
    Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.

    المؤلفون: Tiwari, Amit Anand1 (AUTHOR) amit.tiwari@iimrohtak.ac.in, Murthy, Venkatesha2 (AUTHOR)

    المصدر: Journal of Sport Management. Jan2025, Vol. 39 Issue 1, p54-69. 16p.

    مصطلحات موضوعية: *BRAND image, *LIFE cycles (Biology), *SYMBOLIC interactionism, *BRANDING (Marketing), *BRAND identification

    الشركة/الكيان: INDIAN Premier League


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  3. 3
    Academic Journal
    For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement.

    المؤلفون: Villanova, Daniel (AUTHOR), Matherly, Ted (AUTHOR) dvillanova@walton.uark.edu

    المصدر: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p61-78. 18p.

    مصطلحات موضوعية: *BRAND image, *CUSTOMER relations, *CONSUMER behavior, SOCIAL media, SHAME, MOTIVATION (Psychology), SWEARING (Profanity), SOCIAL norms


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  4. 4
    Academic Journal
    Brand stories: bringing narrative theory to brand management.

    المؤلفون: Mills, Adam J.1 (AUTHOR) ajmills@loyno.edu, John, Joby2 (AUTHOR)

    المصدر: Journal of Strategic Marketing. Feb2025, Vol. 33 Issue 1, p35-53. 19p.

    مصطلحات موضوعية: *BRAND image, *BRANDING (Marketing), *PRODUCT positioning, *PRODUCT management, LITERARY theory, NARRATION


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  5. 5
    Academic Journal
    Prior Information and Consumer Search: Evidence from Eye Tracking.

    المؤلفون: Ursu, Raluca Mihaela1 (AUTHOR) rursu@stern.nyu.edu, Erdem, Tülin1 (AUTHOR) terdem@stern.nyu.edu, Wang, Qingliang2 (AUTHOR) qingliang.wang@xjtu.edu.cn, Zhang, Qianyun1 (AUTHOR) qianyunzhang@stern.nyu.edu

    المصدر: Management Science. Dec2024, Vol. 70 Issue 12, p8685-8708. 24p.

    مصطلحات موضوعية: *BRAND image, *CONSUMER education, *CONSUMER preferences, *ESTIMATION bias, EYE tracking


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  6. 6
    Academic Journal
    The Influence of Source Credibility and Inspiration on Tourists' Travel Planning Through Travel Vlogs.

    المؤلفون: Nguyen, Phuong Minh Binh1 (AUTHOR), Pham, Xuan Lan2 (AUTHOR), Truong, Giang Nu To2 (AUTHOR) giangtnt@ueh.edu.vn

    المصدر: Journal of Travel Research. Jan2025, Vol. 64 Issue 1, p222-237. 16p.

    مصطلحات موضوعية: *BRAND image, *HOSPITALITY industry, TRAVEL planning, VIDEO blogs, SINCERITY


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  7. 7
    Academic Journal
    The Influence of Brand Image, Product Innovation, and Social Media Marketing Activities on Iphone Purchasing Decisions In Jakarta.

    المؤلفون: Ponikasari1 mm-23097@students.ithb.ac.id, Sibarani, Mentiana1 mentiana@ithb.ac.id

    المصدر: Journal Research of Social Science, Economics & Management. Dec2024, Vol. 4 Issue 5, p683-697. 15p.

    مصطلحات موضوعية: *BRAND image, *CONSUMER behavior, *MARKETING strategy, *REGRESSION analysis, SOCIAL media, IPHONE (Smartphone)


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  8. 8
    Academic Journal
    The rental‐function effect: How does product acquisition mode affect consumer preference relating to product attributes?

    المؤلفون: Liu, Wumei1 (AUTHOR), Kang, Na1 (AUTHOR) kangn2021@lzu.edu.cn, Song, Pengfei1 (AUTHOR)

    المصدر: Psychology & Marketing. Dec2024, Vol. 41 Issue 12, p3024-3040. 17p.

    مصطلحات موضوعية: *BRAND image, *CONSUMER preferences, *PRODUCT attributes, *SHOPPING, *LEASE & rental services


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  9. 9
    Academic Journal
    Effects of Product Transformation Salience on Green Brand Coolness and Green Purchase Intentions in Vietnam: Consumer Traceability Knowledge as Moderator.

    المؤلفون: Le, Truc Thanh1 (AUTHOR), Tang‐Le, Hung Thanh1 (AUTHOR) hungtang.795@gmail.com

    المصدر: Business Strategy & Development. Dec2024, Vol. 7 Issue 4, p1-18. 18p.

    مصطلحات موضوعية: *BRAND image, *CONSUMER behavior, *CONSUMER expertise, *CONSUMERS, VIETNAMESE people


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  10. 10
    Academic Journal
    The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image.

    المؤلفون: Ahn, Jiseon1 (AUTHOR) jsahn@hanyang.ac.kr

    المصدر: Journal of Marketing Communications. Dec2024, Vol. 30 Issue 8, p910-925. 16p.

    مصطلحات موضوعية: *CONSUMER attitudes, *BRAND image, *PLACE marketing, *BRAND evaluation, *BRAND equity, *PERCEIVED quality, *PRODUCT management


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  11. 11
    Academic Journal
    Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan.

    المؤلفون: Ishizuka, Chikako1 (AUTHOR) cishizuka@econ.niigata-u.ac.jp, Aoki, Kei2 (AUTHOR)

    المصدر: Journal of Marketing Analytics. Dec2024, Vol. 12 Issue 4, p979-989. 11p.

    مصطلحات موضوعية: *BRAND image, *CONSUMER psychology, *BRAND name products, *CONSUMERS, *CUSTOMER relations, SELF


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  12. 12
    Academic Journal
    Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements.

    المؤلفون: Wang, Hao1 (AUTHOR) wangh171@miamioh.edu, Good, Valerie2 (AUTHOR) goodv@gvsu.edu, Lim, Joon Ho3 (AUTHOR) jlim12@ilstu.edu, Hsieh, Ming-Huei4 (AUTHOR) minghsieh@ntu.edu.tw

    المصدر: Journal of Retailing. Dec2024, Vol. 100 Issue 4, p583-601. 19p.

    مصطلحات موضوعية: *ELECTRONIC commerce, *BRAND image, *BRANDING (Marketing), *BRAND name products, *MANUFACTURING industries

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  13. 13
    Academic Journal
    The Destination Brand Equity constructs’ Unseen Influence: How They Mold tourists’ Behavior and Shape Sustainable Tourism in Zimbabwe.

    المؤلفون: Chiwaridzo, Option Takunda1 (AUTHOR) otchiwaridzo@gmail.com, Chiwaridzo, Shingirirai2 (AUTHOR)

    المصدر: International Journal of Hospitality & Tourism Administration. Dec2024, p1-37. 37p. 1 Illustration.

    مصطلحات موضوعية: *PLACE marketing, *BRAND image, *BRAND awareness, *BRANDING (Marketing), *SUSTAINABLE tourism, *TOURISM, *BRAND equity, STRUCTURAL equation modeling


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  14. 14
    Academic Journal
    The Customer Perspectives of the Gauteng Tourism Destination Brand.

    المؤلفون: Ezeuduji, Ikechukwu O.1 ezeudujii@unizulu.ac.za, Deen, Anisah2 dpathea@unisa.ac.za, de Klerk, Jaclyn3 jdeklerk@uj.ac.za, Mhlongo, Pamela S.4 MhlongoPS@unizulu.ac.za

    المصدر: African Journal of Business & Economic Research. Dec2024, Vol. 19 Issue 4, p387-411. 25p.

    مصطلحات موضوعية: *BRAND image, *BRAND loyalty, *PLACE marketing, EXPLORATORY factor analysis, COUNTRY of origin (Immigrants)

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  15. 15
    Academic Journal
    Analysis of E-Commerce Logistic Service Quality on Customer Satisfaction, Loyalty, and Brand Image in Indonesia.

    المؤلفون: Harlan, Fandy Bestario1 fandybestario@polibatam.ac.id, Tarigan, Yulinda2, Riadi, Sugeng1, Sitompul, Agnes Manuella1

    المصدر: International Review of Management & Marketing (IRMM). 2025, Vol. 15 Issue 1, p118-127. 10p.

    مصطلحات موضوعية: *CUSTOMER satisfaction, *BRAND image, *QUALITY of service, *CONSUMERS, *CUSTOMER loyalty, SATISFACTION


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  16. 16
    Academic Journal
    Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding.

    المؤلفون: Steffl, Jonas1 (AUTHOR) jonas.steffl@uni-weimar.de, Ganassali, Stéphane2 (AUTHOR) stephane.ganassali@univ-smb.fr, Emes, Jutta1 (AUTHOR) jutta.emes@uni-weimar.de

    المصدر: Journal of Product & Brand Management. 2024, Vol. 33 Issue 8, p1073-1087. 15p.

    مصطلحات موضوعية: *CONSUMER attitudes, *BRAND image, *BRAND equity, *BRANDING (Marketing), *CO-branding

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  17. 17
    Academic Journal
    The effect of corporate discourses in brand awareness and legitimacy: The rhetorical analysis of an automobile brand.

    المؤلفون: Şahiniz, Selin1 selin.sahiniz@stu.istinye.edu.tr, Ustabaş, Ayfer2 ayfer.ustabas@istinye.edu.tr, Fındıklı, Mine Afacan1 mine.findikli@istinye.edu.tr

    المصدر: Asia Pacific Management Review. Dec2024, Vol. 29 Issue 4, p427-440. 14p.

    مصطلحات موضوعية: *BRAND image, *HOUSE brands, *CORPORATE image, *BRAND awareness, RHETORICAL analysis

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  18. 18
    Academic Journal
    The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.

    المؤلفون: Tafani, Eric, Vigneron, Franck, Azoulay, Audrey, Crener, Sandrine, Zahid, Abdul

    المصدر: Journal of International Marketing; Dec2024, Vol. 32 Issue 4, p58-80, 23p

    مصطلحات موضوعية: CONSUMERISM, EMERGING markets, WESTERN countries, CULTURAL values, BRAND image


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  19. 19
    Academic Journal
    Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers.

    المؤلفون: Lou, Chen1 (AUTHOR), Kiew, Siu Ting Josie1 (AUTHOR), Chen, Tao1 (AUTHOR), Lee, Tze Yen Michelle1 (AUTHOR), Ong, Jia En Celine1 (AUTHOR), Phua, ZhaoXi1 (AUTHOR)

    المصدر: Journal of Advertising. Aug/Sep2023, Vol. 52 Issue 4, p540-557. 18p. 1 Diagram, 2 Charts.

    مصطلحات موضوعية: *CONSUMERS, *BRAND image, *ADVERTISING campaigns, *BRAND awareness, *PERCEIVED quality, SOCIAL integration


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  20. 20
    Academic Journal
    IoT-enabled delivery time guarantee in logistics outsourcing and efficiency improvement.

    المؤلفون: Niu, Baozhuang1 (AUTHOR), Zhang, Jianhua1 (AUTHOR), Mu, Zihao2 (AUTHOR) mzhscut@sina.com

    المصدر: International Journal of Production Research. Jun2023, Vol. 61 Issue 12, p4135-4156. 22p. 3 Diagrams, 5 Charts, 5 Graphs.

    مصطلحات موضوعية: *CONTRACTING out, *BRAND image, *PRODUCTION quantity, *CUSTOMER satisfaction, *LOGISTICS


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