يعرض 1 - 20 نتائج من 7,268 نتيجة بحث عن '"BRAND extension"', وقت الاستعلام: 0.84s تنقيح النتائج
  1. 1
    Academic Journal
    Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio.

    المؤلفون: Ward, Ella1 (AUTHOR) ella.ward@marketingscience.info, Trinh, Giang1 (AUTHOR), Beal, Virginia1 (AUTHOR), Dawes, John1 (AUTHOR), Romaniuk, Jenni1 (AUTHOR)

    المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p53-76. 24p.

    مصطلحات موضوعية: *BRAND extension, *BRANDING (Marketing), *BRAND name products, *BRAND identification, INSTANT coffee


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  2. 2
    Academic Journal
    Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedonic Experiences: The Case of Book-to-Film Adaptations.

    المؤلفون: Aurier, Philippe1, Guintcheva, Guergana2

    المصدر: International Journal of Arts Management. Winter2025, Vol. 27 Issue 2, p4-18. 15p.

    مصطلحات موضوعية: *BRAND extension, *EXPERTISE, LITERARY adaptations, SATISFACTION

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  3. 3
    Academic Journal
    State as a path breaker? Path-dependent behaviours and firm innovation: the moderating role of institutional forces.

    المؤلفون: Chen, Guangpei1 (AUTHOR), Wei, Jiang2 (AUTHOR) weijiang@zju.edu.cn, Yang, Yang1 (AUTHOR)

    المصدر: Technology Analysis & Strategic Management. Dec2024, Vol. 36 Issue 12, p4232-4246. 15p.

    مصطلحات موضوعية: *BRAND extension, *INNOVATIONS in business


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  4. 4
    Academic Journal
    A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

    المؤلفون: Peng, Chenming (AUTHOR), Bijmolt, Tammo H.A. (AUTHOR) pengchenming@uibe.edu.cn, Völckner, Franziska (AUTHOR), Zhao, Hong (AUTHOR)

    المصدر: Journal of Marketing. Nov2023, Vol. 87 Issue 6, p906-927. 22p.

    مصطلحات موضوعية: *BRAND extension, *BRAND equity, *BRANDING (Marketing), *MARKETING, *MARKETING strategy, *BUSINESS expansion, *PARENT companies, *INFORMATION theory in economics


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  5. 5
    Academic Journal
    Drivers of Line Extension Success: Understanding and Implementing Line Extensions of FMCG Brands.

    المؤلفون: Biallowons, Sophie1 sophie.biallowons@whu.edu, Schmitz, Anna-Karina2 anna-karina.schmitz@whu.edu, Fassnacht, Martin3 martin.fassnacht@whu.edu

    المصدر: Marketing Review St. Gallen. 2024, Issue 6, p70-78. 9p.

    مصطلحات موضوعية: *BRAND extension, *BRAND name products, SUCCESS


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  6. 6
    Academic Journal
    Branding vertical product line extensions.

    المؤلفون: Jungbauer, Thomas1 (AUTHOR) jungbauer@cornell.edu, Schmid, Christian2,3 (AUTHOR)

    المصدر: Journal of Economics & Management Strategy. Oct2024, Vol. 33 Issue 4, p909-936. 28p.

    مصطلحات موضوعية: *BRAND extension, *CONSUMER preferences, *BRANDING (Marketing), *AUTOMOBILE industry, *PRICES, *PRODUCT lines


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  7. 7
    Academic Journal
    Retailer Information Sharing With Upstream Product Line Flexibility.

    المؤلفون: Ji, Xiang1 (AUTHOR), Wu, Jie1 (AUTHOR), Chen, Zhixin1 (AUTHOR) chenzhix@ustc.edu.cn, Shi, Ruixia2 (AUTHOR)

    المصدر: Production & Operations Management. Oct2024, Vol. 33 Issue 10, p1961-1978. 18p.

    مصطلحات موضوعية: *BRAND extension, *PRODUCT lines, *HIGH technology industries, *INFORMATION sharing, DISRUPTIVE innovations


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  8. 8
    Academic Journal
    The Influence Mechanism of Cultural Fit on the Image of Time-Honored Brands: Based on the Perspective of Brand Extension.

    المؤلفون: Yang, Yang1,2 (AUTHOR), Jiang, Naipeng2 (AUTHOR), Guo, Yibing2 (AUTHOR), Lian, Jiaying2 (AUTHOR), Shen, Han1,2 (AUTHOR) shen_han@fudan.edu.cn

    المصدر: Journal of Quality Assurance in Hospitality & Tourism. Oct2024, p1-35. 35p. 9 Illustrations.

    مصطلحات موضوعية: *BRAND extension, *BRANDING (Marketing), *POPULAR culture, *INTERNATIONAL competition, *BRAND name products


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  9. 9
    Academic Journal
    HOW NON-PROFIT CULTURAL VENUES CAN PROFIT FROM BRAND EXTENSIONS - A CASE STUDY ANALYSIS USING THE EXAMPLE OF THE TONHALLE DUESSELDORF (GERMANY).

    المؤلفون: VILMAR, ANSWIN1,2,3 avilmar@ist-hochschule.de

    المصدر: Pannon Management Review. Jul2024, Vol. 13 Issue 1, p199-218. 20p.

    مصطلحات موضوعية: *NONPROFIT organizations, *BRAND extension, *CUSTOMER loyalty, *COVID-19 pandemic, CULTURAL activities


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  10. 10
    Academic Journal
    Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.

    المؤلفون: Kim, Hun1 (AUTHOR), Chang, Byeng-hee2 (AUTHOR), Nam, Sang-Hyun2 (AUTHOR), Kwon, Shin-Hye2 (AUTHOR), Chan-Olmsted, Sylvia M.3 (AUTHOR)

    المصدر: Journal of Brand Strategy. Summer2024, Vol. 13 Issue 1, p84-106. 23p.

    مصطلحات موضوعية: *BRAND extension, *PERCEIVED quality, *BRAND loyalty, *CONSUMER attitudes, *BRANDING (Marketing), STRUCTURAL equation modeling, PERCEPTION (Philosophy)


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  11. 11
    Periodical
    The Best Way to Name a New Product.

    المصدر: Harvard Business Review. Jan/Feb2023, Vol. 101 Issue 1, p17-21. 4p. 2 Color Photographs, 1 Diagram.

    مصطلحات موضوعية: *BRAND extension, *BRANDING (Marketing), *MARKETING strategy, *ADVERTISING, *NEW product development


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  12. 12
    Academic Journal
    Life After the Gridiron: Examining Retired National Football League Athletes' Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages.

    المؤلفون: Tamayo, Felipe, Brison, Natasha T., Harris, Hailey A.

    المصدر: International Journal of Sport Communication; Jun2024, Vol. 17 Issue 2, p123-134, 12p

    مصطلحات موضوعية: FOOTBALL players, SELF-presentation, SELF-promotion, BRAND extension, SOCIAL media, BABY boom generation

    الشركة/الكيان: NATIONAL Football League


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  13. 13
    Academic Journal
    Only the Ugly Face? A Theoretical Model of Brand Dilution.

    المؤلفون: Bacchiega, Emanuele1 (AUTHOR) emanuele.bacchiega@unibo.it, Colucci, Mariachiara2 (AUTHOR) mariachiara.colucci@unibo.it, Denicolò, Vincenzo3,4 (AUTHOR) vincenzo.denicolo@unibo.it, Magnani, Marco5 (AUTHOR) mmagnani@arera.it

    المصدر: Management Science. May2024, Vol. 70 Issue 5, p3182-3199. 18p.

    مصطلحات موضوعية: *BRANDING (Marketing), *BRAND extension, *MORAL hazard, *BRAND name products


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  14. 14
    Academic Journal
    What decides my purchase of non‐fungible tokens?

    المؤلفون: V, Vishnu Prasad1 (AUTHOR), Murthy, Meta Dev Prasad1 (AUTHOR) devap13fpm@iimk.ac.in, Joseph, Joshy1 (AUTHOR), Adhikari, Atanu1 (AUTHOR)

    المصدر: Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p586-607. 22p.

    مصطلحات موضوعية: *NON-fungible tokens, *BRAND extension, *WILLINGNESS to pay, *VALUE (Economics), ENVIRONMENTAL literacy, STRUCTURAL equation modeling, TRUST


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  15. 15
    Academic Journal
    Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space.

    المؤلفون: Mulder-Nijkamp, Maaike1 (AUTHOR) m.mulder-nijkamp@utwente.nl, de Kok, Mendel2 (AUTHOR), Klassen, Viktor3 (AUTHOR), Eggink, Wouter1 (AUTHOR)

    المصدر: Corporate Reputation Review. May2024, Vol. 27 Issue 2, p120-139. 20p.

    مصطلحات موضوعية: *BRAND extension, *CONSUMER behavior, *BRANDING (Marketing), *BRAND identification, *BRAND name products, ARCHETYPES, DESIGNERS


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  16. 16
    Academic Journal
    Corporate entrepreneurship programmes as mechanisms to accelerate product innovations.

    المؤلفون: Ghura, Amarpreet Singh1 (AUTHOR) profasghura@gmail.com, Erkut, Burak2 (AUTHOR) burak.erkut@baucyprus.edu.tr

    المصدر: Entrepreneurship Research Journal. Apr2024, Vol. 14 Issue 2, p599-630. 32p.

    مصطلحات موضوعية: *PRODUCT lines, *BRAND extension, *ENTREPRENEURSHIP, *NEW business enterprises, *PRODUCT improvement


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  17. 17
    Academic Journal
    Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi.

    المؤلفون: Virto, Nuria Recuero1 (AUTHOR) nrecuero@ucm.es, Aldas Manzano, Joaquin2 (AUTHOR), Blasco López, Francis1 (AUTHOR), García-Madariaga, Jesús1 (AUTHOR)

    المصدر: SAGE Open. Jul-Sep2024, Vol. 14 Issue 3, p1-16. 16p.

    مصطلحات موضوعية: *BRAND extension, *BRAND image, *BRAND evaluation, *BRAND equity, *MARKETING research

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  18. 18
    Academic Journal
    NPS spillover in brand extensions: An empirical study.

    المؤلفون: Cho, Jihoon, Walker, Doug, Nowlin, Edward L.

    المصدر: International Journal of Market Research; Mar/May2024, Vol. 66 Issue 2/3, p359-371, 13p

    مصطلحات موضوعية: EMPIRICAL research, EXPERIENTIAL learning, CONSUMERS, BRAND extension

    مصطلحات جغرافية: MIDDLE East


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  19. 19
    Academic Journal
    Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women.

    المؤلفون: Kang, Jungsuk1

    المصدر: Journal of Brand Strategy. Winter2023, Vol. 12 Issue 3, p283-299. 17p.

    مصطلحات موضوعية: *BRAND extension, *CONSUMER attitudes, *CONSUMER behavior, KOREANS, COGNITION


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  20. 20
    Academic Journal
    How best to advertise low-fit brand extensions: a construal level theory perspective.

    المؤلفون: Saeed, Muhammad Rashid1 (AUTHOR) rashid.saeed@bzu.edu.pk, Lee, Richard1 (AUTHOR) richard.lee@unisa.edu.au, Lockshin, Larry1 (AUTHOR) larry.lockshin@unisa.edu.au, Bellman, Steven1 (AUTHOR) Steve.bellman@unisa.edu.au, Yang, Song1 (AUTHOR) Song.yang@unisa.edu.au, Cohen, Justin1 (AUTHOR) Justin.cohen@unisa.edu.au

    المصدر: Journal of Consumer Marketing. 2024, Vol. 41 Issue 1, p94-109. 16p.

    مصطلحات موضوعية: *BRAND extension, *AWARENESS advertising, *BRAND name products, *BRAND evaluation, *BRANDING (Marketing), *BRAND image

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