المؤلفون: Plessis, Christilene du (AUTHOR) cduplessis@smu.edu.sg, D'Hooge, Serena (AUTHOR), Sweldens, Steven (AUTHOR)

المصدر: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p29-41. 13p.

مصطلحات موضوعية: *BRAND awareness, *CONSUMERS, *EXPECTATION (Psychology), *ADVERTISING, LEARNING, AFFECT (Psychology)

الشركة/الكيان: COCA-Cola Foundation

المؤلفون: Newar, Vivek¹ (AUTHOR) viveknewar10@gmail.com, Chetry, Shraddha² (AUTHOR)

المصدر: IIMS Journal of Management Science. Jan2025, Vol. 16 Issue 1, p31-46. 16p.

مصطلحات موضوعية: *BRANDING (Marketing), *BRAND awareness, *PRODUCT positioning, *CONSUMER psychology, CONCEPTUAL models

المؤلفون: Bhebe, Bekimpilo¹, van Eyk, Marlé¹, Potgieter, Adele¹

المصدر: International Journal of Research in Business & Social Science. Dec2024, Vol. 13 Issue 9, p01-10. 10p.

مصطلحات موضوعية: *WEBSITES, *BRAND awareness, *INTERNET marketing, *INFORMATION retrieval, ZIMBABWEANS

Alternate Title: WHEN "C'EST QUI LE PATRON" ASKS WHO WILL REALLY BE THE BOSS TOMORROW?

المؤلفون: IGNATIEFF, Arabella DAVID¹ arabella_ignatieff@hotmail.com, BRAUN, Olivier² olivier.braun@icn-artem.com, MALEK, Faten³ faten.malek@essca.fr, RÉTHORÉ, Christophe² christophe.rethore@icn-artem.com, BEN DAHMANE MOUELHI, Norchène⁴ nbendahmane@esce.fr

المصدر: Recherche et Cas en Sciences de Gestion. dec2024, Issue 26, p107-129. 23p.

مصطلحات موضوعية: *BRAND awareness, *SUSTAINABLE development, *PRICES, *CONSUMERS, *BRAND equity, *CUSTOMER cocreation, GENERATION Z

المؤلفون: Šakytė-Statnickė, Gita¹ (AUTHOR) g.statnicke@kvk.lt

المصدر: Organizacija. Dec2024, Vol. 57 Issue 4, p392-400. 9p.

مصطلحات موضوعية: *BRAND awareness, *BRAND identification, *PRODUCT image, *BRANDING (Marketing), *BRAND image, DIGITAL media

المؤلفون: Nyange, Eunice Frank¹ eunicenyange33@gmail.com

المصدر: International Journal of Management, Accounting & Economics. Dec2024, Vol. 11 Issue 12, p1004-1025. 22p.

مصطلحات موضوعية: *SOCIAL media in marketing, *BRAND awareness, *MARKETING strategy, *MARKETING, *SPORTSWEAR industry

المؤلفون: Celhay, Franck, Luffarelli, Jonathan

المصدر: Journal of Consumer Research; Dec2024, Vol. 51 Issue 4, p820-844, 25p

مصطلحات موضوعية: LOGO design, COLOR, PSYCHOLOGY of color, BRANDING (Marketing), BRAND awareness, VISUAL marketing

المؤلفون: Mahendra, Muhammad Chosasih¹, Retnaningsih¹ retno_ikk@apps.ipb.ac.id, Rahmana, Adhitya¹

المصدر: Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen. Sep2024, Vol. 10 Issue 3, p834-846. 13p.

مصطلحات موضوعية: *BRAND awareness, *COFFEE industry, *DIGITAL communications, *SEARCH engine optimization, DIGITAL storytelling, COFFEE beans

المؤلفون: Mahdieh, Omid¹ mahdieh@znu.ac.ir, Mohammadi, Saeed¹ sa_mohammadi@znu.ac.ir, Mohammadi, Fariba² fa_mohammadi@ut.ac.ir

المصدر: Interdisciplinary Journal of Management Studies. Oct2024, Vol. 17 Issue 4, p1043-1062. 20p.

مصطلحات موضوعية: *BRAND awareness, *CONSUMER attitudes, *MARKETING executives, SOCIAL media, STRUCTURAL equation modeling

المؤلفون: Nuweihed, Wael¹ (AUTHOR) wael.nuweihed@lau.edu.lb, Trendel, Olivier² (AUTHOR)

المصدر: Journal of Marketing Theory & Practice. Fall2024, Vol. 32 Issue 4, p579-598. 20p.

مصطلحات موضوعية: *BRAND awareness, *CONSUMERS, *ADVERTISING, *BRAND equity, *PERCEIVED quality, CONSCIOUSNESS raising

المؤلفون: Rahmawati, Yulia¹ (AUTHOR) yulia.rahmawati@uhamka.ac.id, Dzaljad, Rifma Ghulam¹ (AUTHOR) rifmaghulam@uhamka.ac.id, Corliana, Tellys¹ (AUTHOR) tellys@uhamka.ac.id, Romadlan, Said¹ (AUTHOR) saidromadlan@uhamka.ac.id, Khohar, Abdul¹ (AUTHOR) abdulkhohar@uhamka.ac.id, Khotimah, Wininda Qusnul¹ (AUTHOR) winyninda@uhamka.ac.id

المصدر: AIP Conference Proceedings. 2024, Vol. 3148 Issue 1, p1-6. 6p.

مصطلحات موضوعية: *BRAND awareness, *COMMUNICATION strategies, *QUALITATIVE research, *BRANDING (Marketing), *REPUTATION

المؤلفون: Tung, Tracie¹ (AUTHOR) tracie.tung@csun.edu, Vigneron, Franck² (AUTHOR)

المصدر: Journal of Fashion Marketing & Management. 2024, Vol. 28 Issue 4, p837-857. 21p.

مصطلحات موضوعية: *BRAND image, *BRAND awareness, *CONSUMER expertise, *BRAND equity, *SUSTAINABLE consumption, PERCENTILES

المؤلفون: ŠIMIĆ, MIRNA LEKO¹ mirna.leko.simic@efos.hr, VORKAPIĆ, ANA PAP² ana.pap.vorkapic@efos.hr, TANASIĆ, KARLA BILANDŽIĆ³ karla@efos.hr

المصدر: Pannon Management Review. Jul2024, Vol. 13 Issue 1, p143-159. 17p.

مصطلحات موضوعية: *NONPROFIT organizations, *BRAND awareness, *MULTIVARIATE analysis, GENERATION Z, PROSOCIAL behavior

المؤلفون: Mishra, Kiran¹ infokiran1994@gmail.com

المصدر: IUP Journal of Brand Management. Jun2024, Vol. 21 Issue 2, p5-19. 15p.

مصطلحات موضوعية: *BRAND image, *BRAND awareness, *USER-generated content, *CONSUMERS, STRUCTURAL equation modeling, INTENTION

المؤلفون: Isnaeni, Laela¹, Febriani, Mutia¹, Aula, Athiyatul¹, Muthiarsih, Tiara¹ Tiara.muthiarsih@ugj.ac.if

المصدر: Indonesian Journal of Business Analytics. Jun2024, Vol. 4 Issue 3, p1148-1161. 14p.

مصطلحات موضوعية: *PRODUCT placement, *BRAND awareness, STRUCTURAL equation modeling, LEAST squares, RESEARCH personnel

المؤلفون: Nipa, Meherun Nisa nipameherunnisa@gmail.com, Fuad, Md Nafis¹, Nath, Avishek¹, Chowdhury, Most. Sharmin Ara

المصدر: Malaysian Business Management Journal (MBMJ). 2024, Vol. 3 Issue 2, p84-92. 9p.

مصطلحات موضوعية: *INTERNET marketing, *BRAND awareness, *CONSUMER goods, *STRATEGIC planning, SOCIAL media

المؤلفون: Christianto, Maresky¹ mareskychristianto26@gmail.com, Prasetyoning Tyas, Ari Anggarani Winadi¹

المصدر: International Journal of Economics (IJEC). Jul-Dec2024, Vol. 3 Issue 2, p1286-1297. 12p.

مصطلحات موضوعية: *BRAND image, *BRAND awareness, *CONSUMERS, *TARGET marketing, *CONSUMER attitudes, ICE cream, ices, etc.

المؤلفون: Purbaningrum, Tri Wahyu¹ triwahyupurbaningrum16@gmail.com, Al Faruq Abdullah, Muhamad¹ alfaruq1602@gmail.com

المصدر: Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI). jul2024, Vol. 5 Issue 6, p607-615. 9p.

مصطلحات موضوعية: *BRAND equity, *BRAND awareness, *CUSTOMER satisfaction, *BRANDING (Marketing), *BRAND loyalty

المؤلفون: Le, Minh Thi Hong¹ (AUTHOR) minhlth@ueh.edu.vn, Thi Thao, Vy Nguyen¹ (AUTHOR), Le Huynh Huu, An¹ (AUTHOR), Nguyen Tuan, Hung¹ (AUTHOR), Nguyen Ngoc Thanh, Ngan¹ (AUTHOR), Thi Hong, Van Nguyen¹ (AUTHOR)

المصدر: SAGE Open. Oct-Dec2024, Vol. 14 Issue 4, p1-17. 17p.

مصطلحات موضوعية: *BRAND image, *BRAND awareness, *BRAND equity, *STRUCTURAL equation modeling, *BRAND loyalty

المؤلفون: Bergkvist, Lars¹ (AUTHOR), Taylor, Charles R.² (AUTHOR)

المصدر: Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p294-307. 14p. 1 Chart.

مصطلحات موضوعية: *AWARENESS advertising, *BRAND awareness, *ADVERTISING effectiveness, *CONSUMER attitudes, *ADVERTISING