المؤلفون: Ayi Wong, Diana, Conduit, Jodie, Plewa, Carolin

المصدر: Marketing Theory ; volume 20, issue 3, page 299-319 ; ISSN 1470-5931 1741-301X

الاتاحة: https://doi.org/10.1177/1470593119887474
https://journals.sagepub.com/doi/pdf/10.1177/1470593119887474
https://journals.sagepub.com/doi/full-xml/10.1177/1470593119887474

المؤلفون: Ayi Wong, Diana, Conduit, Jodie, Plewa, Carolin

المصدر: Marketing Theory; Sep2020, Vol. 20 Issue 3, p299-319, 21p

مصطلحات موضوعية: CONCEPT learning, CUSTOMER relations, SOCIAL interaction

المؤلفون: Ayi Wong, Diana

المساهمون: Plewa, Carolin, Conduit, Jodie, Business School

مصطلحات موضوعية: Engagemenet, novel products, legitimacy

وصف الملف: application/pdf

Relation: http://hdl.handle.net/2440/120686

الاتاحة: http://hdl.handle.net/2440/120686