المؤلفون: Nouira, Olfa, Ayari, Salma

المصدر: Journal of Islamic Marketing, 2024, Vol. 15, Issue 7, pp. 1706-1721.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-10-2022-0289

المؤلفون: Ayari, Salma¹ (AUTHOR), Ben Yahia, Imène¹ (AUTHOR) imenebenyahia@yahoo.fr

المصدر: Journal of Marketing Communications. Dec2024, Vol. 30 Issue 8, p948-963. 16p.

مصطلحات موضوعية: *CONSUMER behavior, MENTAL imagery, VIRTUAL reality, INTERNET users, AVATARS (Virtual reality)

المؤلفون: Oueslati, Khouloud¹ khouloudoueslaty@gmail.com, Ayari, Salma¹

المصدر: Journal of Internet Commerce. Jul-Sep2024, Vol. 23 Issue 3, p233-261. 29p.

مصطلحات موضوعية: *TOURISM, *ELECTRONIC commerce, *PERSONNEL management, *EXECUTIVES, *DATABASE management, *ARTIFICIAL intelligence, *CONSUMER attitudes, *MARKETING, *DESCRIPTIVE statistics, *STRATEGIC planning, *ADVERTISING, *ORGANIZATIONAL effectiveness, *COMMUNICATION, SERIAL publications, RESEARCH evaluation, CITATION analysis, AUTHORSHIP, THEMATIC analysis, BIBLIOMETRICS, PRIORITY (Philosophy)

المؤلفون: Ayari, Salma, Nouira, Olfa, Oueslati, Khouloud

المصدر: Journal of Decision Systems ; page 1-18 ; ISSN 1246-0125 2116-7052

الاتاحة: http://dx.doi.org/10.1080/12460125.2024.2415152
https://www.tandfonline.com/doi/pdf/10.1080/12460125.2024.2415152

المؤلفون: Ayari, Salma, Oueslati, Khouloud, Ben Yahia, Imène

المصدر: Journal of Human Behavior in the Social Environment ; page 1-19 ; ISSN 1091-1359 1540-3556

الاتاحة: http://dx.doi.org/10.1080/10911359.2023.2300628
https://www.tandfonline.com/doi/pdf/10.1080/10911359.2023.2300628

المؤلفون: Ayari, Salma, Ben Yahia, Imène, Debabi, Mohsen

المصدر: La Revue des Sciences de Gestion. 2021, 309-310(3), p. 107-115.

الاتاحة: https://www.cairn-int.info/article-E_RSG_309_0108--the-importance-of-virtual-reality-tools-and-their-consequences-for-the-reactions-of-north-african-consumers.htm

المؤلفون: Ayari, Salma, Ben Yahia, Imène, Debabi, Mohsen

المصدر: La Revue des Sciences de Gestion. 2021, 309-310(3), p. 107-115.

الاتاحة: https://www.cairn.info/revue-des-sciences-de-gestion-2021-3-page-107.htm

المؤلفون: Ayari, Salma¹, Yahia, Imène Ben²

المصدر: Journal of Telecommunications & the Digital Economy. Sep2023, Vol. 11 Issue 3, p1-18. 18p.

مصطلحات موضوعية: *CONSUMER behavior, *INTERNET marketing, INTERNET users, OPERATIONAL definitions, CONFIRMATORY factor analysis

المؤلفون: Ayari, Salma¹, Yahia, Imène Ben², Debabi, Mohsen³

المصدر: Journal of Telecommunications & the Digital Economy. Jun2022, Vol. 10 Issue 2, p111-125. 15p.

مصطلحات موضوعية: *CONSUMER behavior, *WEBSITES, WEB browsing, MEASUREMENT, COLLEGE teachers

المؤلفون: Hlaoui, Yousra Bendaly, Ayari, Salma, Ayed, Leila Jemni Ben

المصدر: Communications in Computer and Information Science ; Software Technologies ; page 397-420 ; ISSN 1865-0929 1865-0937 ; ISBN 9783030291563 9783030291570

الاتاحة: http://dx.doi.org/10.1007/978-3-030-29157-0_18
http://link.springer.com/content/pdf/10.1007/978-3-030-29157-0_18

المؤلفون: Ayari, Salma, Yahia, Imène Ben

المصدر: International Journal of Web Based Communities ; volume 21, issue 2 ; ISSN 1477-8394 1741-8216

الاتاحة: http://dx.doi.org/10.1504/ijwbc.2025.10066227
http://www.inderscienceonline.com/doi/full/10.1504/IJWBC.2025.10066227