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1Academic Journal
المؤلفون: Lin, Song
مصطلحات موضوعية: Advertising, Media, Information design, Dynamic attention, Attention steering, Two-sided market
Relation: https://repository.hkust.edu.hk/ir/Record/1783.1-136331; Marketing Science, March 2024; https://doi.org/10.1287/mksc.2022.0356; http://lbdiscover.ust.hk/uresolver?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rfr_id=info:sid/HKUST:SPI&rft.genre=article&rft.issn=0732-2399&rft.volume=&rft.issue=&rft.date=2024&rft.spage=&rft.aulast=Lin&rft.aufirst=Song&rft.atitle=Media+Formats+of+Advertising&rft.title=MARKETING+SCIENCE; http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=LinksAMR&SrcApp=PARTNER_APP&DestLinkType=FullRecord&DestApp=WOS&KeyUT=001181848600001
الاتاحة: https://repository.hkust.edu.hk/ir/Record/1783.1-136331
https://doi.org/10.1287/mksc.2022.0356
http://lbdiscover.ust.hk/uresolver?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rfr_id=info:sid/HKUST:SPI&rft.genre=article&rft.issn=0732-2399&rft.volume=&rft.issue=&rft.date=2024&rft.spage=&rft.aulast=Lin&rft.aufirst=Song&rft.atitle=Media+Formats+of+Advertising&rft.title=MARKETING+SCIENCE
http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=LinksAMR&SrcApp=PARTNER_APP&DestLinkType=FullRecord&DestApp=WOS&KeyUT=001181848600001 -
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المؤلفون: Herrlinger, Simone
المساهمون: Leutner, Detlev, Wirth, Joachim