يعرض 1 - 20 نتائج من 998 نتيجة بحث عن '"Arts Marketing"', وقت الاستعلام: 0.56s تنقيح النتائج
  1. 1
    Dissertation/ Thesis
    The Communication Strategies of the Cultural Organisation Onassis Stegi and their Impact on Audiences’ Perceptions and Behaviour

    المؤلفون: Bousiouta, Chrysoula

    المساهمون: University/Department: Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna

    Thesis Advisors: Aran Ramspott, Sue, Suau Martínez, Jaime

    المصدر: TDX (Tesis Doctorals en Xarxa)

    مصطلحات موضوعية: Arts Marketing, Arts Communication, Cultural Organisations, Communication Strategies, Performing arts, Cultural Consumption, Audiences Behaviour, Audiences Consumption, Audiences motivations, Ciències socials, periodisme i documentació

    وصف الملف: application/pdf

    URL الوصول: http://hdl.handle.net/10803/689832

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  2. 2
    Academic Journal
    Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews

    المؤلفون: Jiang, Shan, Kinney, Marcene, Yost, Christopher

    المصدر: Arts and the Market, 2024, Vol. 14, Issue 2/3, pp. 129-149.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-09-2023-0065

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  3. 3
    Academic Journal
    Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues?

    المؤلفون: Alić, Adi, Činjarević, Merima

    المصدر: Arts and the Market, 2024, Vol. 14, Issue 2/3, pp. 150-171.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-11-2022-0063

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  4. 4
    Academic Journal
    Dance consumption and mood changes: Examining the role of gender and generational cohorts

    المؤلفون: Cuadrado-García, Manuel, Šerić, Maja, Montoro-Pons, Juan D.

    المصدر: Arts and the Market, 2024, Vol. 14, Issue 2/3, pp. 112-128.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-01-2023-0002

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  5. 5
    Academic Journal
    Roles of cognition demand and advertising literacy in advergames

    المؤلفون: Vashisht, Devika

    المصدر: Arts and the Market, 2024, Vol. 14, Issue 2/3, pp. 97-111.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-07-2023-0045

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  6. 6
    Academic Journal
    Participant-oriented evaluation through participatory action research: a case study of a community engagement approach

    المؤلفون: Nagy, Szilvia

    المصدر: Arts and the Market, 2023, Vol. 14, Issue 1, pp. 58-77.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0041

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  7. 7
    Academic Journal
    Measuring the changes: how can a perceived cultural mega-event evidence its “value”? Insights from implementing evaluation methodologies for Coventry 2021

    المؤلفون: Scott, Mark, Neelands, Jonothan, Beer, Haley, Bharatan, Ila, Healey, Tim, Henry, Nick, Lam, Si Chun, Tomlins, Richard

    المصدر: Arts and the Market, 2023, Vol. 14, Issue 1, pp. 78-95.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0042

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  8. 8
    Academic Journal
    Reading relationally: a proposal for relational-comparative research concerning city/capital of culture events

    المؤلفون: Grabher, Barbara

    المصدر: Arts and the Market, 2023, Vol. 14, Issue 1, pp. 45-57.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0037

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  9. 9
    Academic Journal
    Towards an “Evaluation Dilemmas Model” – designing an evaluation scheme for a European capital of culture

    المؤلفون: Degn, Hans-Peter, Hadley, Steven, Hansen, Louise Ejgod

    المصدر: Arts and the Market, 2023, Vol. 14, Issue 1, pp. 29-44.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-09-2021-0046

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  10. 10
    Academic Journal
    Creating the baseline: data relations and frictions of UK City of Culture evaluation

    المؤلفون: Ashton, Daniel, Gowland-Pryde, Ronda, Roth, Silke, Sturt, Fraser

    المصدر: Arts and the Market, 2023, Vol. 14, Issue 1, pp. 14-28.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0038

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  11. 11
    Academic Journal
    Guest editorial: The uses and misuses of the evaluation of cities and capitals of culture

    المؤلفون: Oancă, Alexandra, Bianchini, Franco, Simpson, Juliet, Tommarchi, Enrico, Wright, David

    المصدر: Arts and the Market, 2024, Vol. 14, Issue 1, pp. 1-13.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-02-2024-064

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  12. 12
    Academic Journal
    Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model.

    المؤلفون: Lehman, Kim1 (AUTHOR) Kim.Lehman@utas.edu.au, Wickham, Mark1 (AUTHOR) Mark.Wickham@utas.edu.au

    المصدر: Journal of Marketing Management. Jun2014, Vol. 30 Issue 7-8, p664-696. 33p. 14 Charts.

    مصطلحات موضوعية: *PRODUCT life cycle assessment, *PRODUCT life cycle, ARTS marketing, ART industry, ARTISTS, ARTISTS -- Economic conditions


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  13. 13
    Periodical
    Banking on Basquiat.

    المصدر: Economist. 6/1/2024, Vol. 451 Issue 9399, p60-60. 1/2p.

    مصطلحات موضوعية: *PRIVATE banks, *INTEREST rates, *BANK loans, ARTS marketing

    People: BASQUIAT, Jean-Michel, 1960-1988

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  14. 14
    eBook
    How to Market the Arts : A Practical Approach for the 21st Century

    المؤلفون: Rhine, Anthony S., author, Pension, John Jay, author

    الاتاحة: https://doi.org/10.1093/oso/9780197556078.001.0001

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  15. 15
    Academic Journal
    Revisiting the impact of Liverpool as ECoC 2008: the lost opportunity to reconcile cultural policy and evaluation

    المؤلفون: Crone, Stephen, Ganga, Rafaela

    المصدر: Arts and the Market, 2023, Vol. 13, Issue 3, pp. 121-137.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0045

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  16. 16
    Academic Journal
    The cultural politics of civic pride through Hull UK City of Culture 2017

    المؤلفون: Howcroft, Michael

    المصدر: Arts and the Market, 2023, Vol. 13, Issue 3, pp. 138-158.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0043

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  17. 17
    Academic Journal
    Theatre arts in UK city of culture evaluation practices: the case for headphone verbatim

    المؤلفون: Ingram, Charlie

    المصدر: Arts and the Market, 2023, Vol. 13, Issue 3, pp. 159-173.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0033

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  18. 18
    Academic Journal
    A “life changing” year: intangible legacies of the Hull City of Culture volunteer programme

    المؤلفون: Whitfield, Jessica

    المصدر: Arts and the Market, 2023, Vol. 13, Issue 3, pp. 174-187.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-08-2021-0044

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  19. 19
    Academic Journal
    Guest editorial: Evaluating cities of culture

    المؤلفون: Oancă, Alexandra, Bianchini, Franco, Simpson, Juliet, Tommarchi, Enrico, Wright, David

    المصدر: Arts and the Market, 2023, Vol. 13, Issue 3, pp. 117-120.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AAM-10-2023-063

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  20. 20
    Academic Journal
    By Popular Demand: Marketing the Arts.

    المؤلفون: Butler, Patrick1

    المصدر: Journal of Marketing Management. May2000, Vol. 16 Issue 4, p343-364. 22p. 1 Chart.

    مصطلحات موضوعية: *MARKETING management, *COMMERCIAL art, *PERSONNEL management, *CAREER development, *MARKETING, ARTS marketing, ART critics


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