Alternate Title: A content creation strategy based on Bangtan, the transmedia narrative universe of the k-pop band BtS.

المؤلفون: Ardiaca, Lara Díaz¹, Vidal-Mestre, Montserrat², Freire-Sánchez, Alfonso¹

المصدر: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. may/jun2024, Vol. 29 Issue 56, p241-255. 26p.

مصطلحات موضوعية: *TRANSMEDIA storytelling, *BRAND name products, *MUSIC industry, *BAND music, *COMMUNICATION strategies, *VIDEO coding