المؤلفون: Aperia, Tony, Luk, Sherriff T K, Yip, Leslie S C

المصدر: Journal of Brand Management ; volume 15, issue 6, page 379-381 ; ISSN 1350-231X 1479-1803

الاتاحة: http://dx.doi.org/10.1057/bm.2008.26
http://link.springer.com/content/pdf/10.1057/bm.2008.26.pdf
http://link.springer.com/article/10.1057/bm.2008.26/fulltext.html
http://link.springer.com/content/pdf/10.1057/bm.2008.26

المؤلفون: Apéria, Tony, Persson, Christian

مصطلحات الفهرس: Sustainable Brand Equity Model, Retail Brand Equity, Sustainability index, Corporate Brand Personality, and Retailer Points of Parity (POP) and Points of Difference (POD), Business Administration, Företagsekonomi, Conference paper, info:eu-repo/semantics/conferenceObject, text

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-163333
Global marketing conference proceedings

المؤلفون: Apéria, Tony, Brønn, Peggy Simcic, Schultz, Majken

المصدر: Corporate Reputation Review ; volume 7, issue 3, page 218-230 ; ISSN 1363-3589 1479-1889

الاتاحة: http://dx.doi.org/10.1057/palgrave.crr.1540222
http://link.springer.com/content/pdf/10.1057/palgrave.crr.1540222.pdf
http://link.springer.com/article/10.1057/palgrave.crr.1540222/fulltext.html
http://link.springer.com/content/pdf/10.1057/palgrave.crr.1540222

Additional Titles: Brand relationship management : the brand building process

المؤلفون: Apéria, Tony

مصطلحات الفهرس: Brand relationship management, Varumärkesbyggande, Category management, ECR, Varumärkets personlighet, Relationsmarknadsföring, Brand identity prism, Projektiva tekniker, Retailer branding, Kapitalisering, Konsumentdialog, Varumärkesrelationer., Business Administration, Företagsekonomi, Doctoral thesis, monograph, info:eu-repo/semantics/doctoralThesis, text

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-72327
Research reports / School of Business, Stockholms universitet, 1400-3279 ; 2001:4

المؤلفون: Keller, Kevin Lane (1956- ).

المساهمون: Apéria, Tony., Georgson, Mats., Financial Times Prentice Hall. pbl

المصدر: Indeks.

مصطلحات موضوعية: Towary markowe -- zarządzanie

Other Title: Strategic brand management: a European perspective

URL الوصول: http://katalog.nukat.edu.pl/lib/item?id=chamo:3495899&theme=nukat

المؤلفون: Keller, Kevin Lane (1956- ).

المساهمون: Apéria, Tony., Georgson, Mats., Pearson Education. pbl

المصدر: Indeks.

مصطلحات موضوعية: Towary markowe -- zarządzanie

Other Title: Strategic brand management: a European perspective

URL الوصول: http://katalog.nukat.edu.pl/lib/item?id=chamo:1558365&theme=nukat