المؤلفون: Filippo Renga, Andrea Rangone, Antonello Facchetti, Alberto Savoldelli

مصطلحات موضوعية: Return on marketing investment, Knowledge management, Digital marketing, Mobile Strategy, business.industry, General Decision Sciences, Mobile Marketing, Value chain, Key Success Factor, Marketing strategy, Demand chain, Marketing management, Business marketing, Business, Marketing, Marketing research, Relationship marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f745c43ce9c2f9d21c0593f3ded306f9
http://hdl.handle.net/11311/246419

المؤلفون: Antonello Facchetti, Andrea Rangone, Filippo Maria Renga, Alberto Savoldelli

Relation: http://www.inderscience.com/link.php?id=5966

الاتاحة: http://www.inderscience.com/link.php?id=5966