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1Academic Journal
المؤلفون: Ana Wheelock, Andreas B Eisingerich, Jintanat Ananworanich, Gabriela B Gomez, Timothy B Hallett, Mark R Dybul, Peter Piot
المصدر: PLoS ONE, Vol 8, Iss 1, p e54288 (2013)
وصف الملف: electronic resource
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2Academic Journal
المؤلفون: Andreas B Eisingerich, Ana Wheelock, Gabriela B Gomez, Geoffrey P Garnett, Mark R Dybul, Peter K Piot
المصدر: PLoS ONE, Vol 7, Iss 1, p e28238 (2012)
وصف الملف: electronic resource
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3Academic Journal
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4
المصدر: The International Review of Retail, Distribution and Consumer Research. 33:92-115
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business and International Management
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5
المصدر: Journal of Consumer Behaviour. 21:1307-1317
مصطلحات موضوعية: Social Psychology, Applied Psychology
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6
المؤلفون: Omar Merlo, Andreas B. Eisingerich, Wayne D. Hoyer
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business and International Management
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7
المصدر: Business Horizons.
مصطلحات موضوعية: Marketing, Business and International Management
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8
المؤلفون: Vivek Astvansh, Barbara Duffek, Andreas B. Eisingerich
مصطلحات موضوعية: Marketing, 1503 Business and Management, Business and International Management, 1505 Marketing
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9
المؤلفون: Martin Heinberg, Andreas B. Eisingerich, Xuan Huang, Yeyi Liu
المصدر: Journal of International Marketing. 29:45-61
مصطلحات موضوعية: Marketing, Corporate transparency, business.industry, 0502 economics and business, 05 social sciences, Corporate social responsibility, 050211 marketing, Accounting, Business, Business and International Management, 050203 business & management
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10
المؤلفون: Deborah J. MacInnis, Andreas B. Eisingerich, Yu-Ting Lin
المساهمون: Bill & Melinda Gates Foundation
المصدر: Journal of Marketing. 84:60-78
مصطلحات موضوعية: DIMENSIONS, hope, Social Sciences, FEAR, emotions, perceived control, 050105 experimental psychology, Business economics, FUTURE, Business & Economics, 0502 economics and business, medicine, Business, 0501 psychology and cognitive sciences, Perceived control, Business and International Management, CONCEPTUALIZATION, 1505 Marketing, Marketing, WILL, Conceptualization, business.industry, 05 social sciences, THREAT, anxiety, ABILITY, elaboration, New product development, Anxiety, 050211 marketing, medicine.symptom, Psychology, business, Social psychology, new product adoption, 1506 Tourism
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11Academic Journal
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12
المصدر: Journal of Marketing. 84:69-91
مصطلحات موضوعية: GENERATED CONTENT, social media, VALUATION, Psychological intervention, Social Sciences, ONLINE, Word of mouth, virality, Business economics, ORGANIZATIONAL IMPROVISATION, WORD-OF-MOUTH, Business & Economics, Business, Social media, Business and International Management, Marketing, 1505 Marketing, Valuation (finance), Improvisation, humor, improvisation, Enterprise value, improvised marketing interventions, CHATTER, RETURNS, Shareholder value, NETWORKS, SHAREHOLDER VALUE, firm value, 1506 Tourism
وصف الملف: application/pdf
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13
المؤلفون: Shengce Ren, Huei Ting Tsai, Andreas B. Eisingerich
المصدر: Management Decision. 58:16-38
مصطلحات موضوعية: PRODUCT DIVERSIFICATION, Mainland China, China, CORPORATIONS, MULTINATIONALITY, Social Sciences, Firm performance, Management Science and Operations Research, Diversification (marketing strategy), Business economics, Intra-regional geographic diversification, Business & Economics, 0502 economics and business, Inter-regional geographic diversification, Business, Economic geography, Emerging markets, 1505 Marketing, INVESTMENTS, INTERNATIONAL DIVERSIFICATION, INNOVATIVENESS, Emerging market, RESEARCH-AND-DEVELOPMENT, 05 social sciences, 2202 History and Philosophy of Specific Fields, General Business, Management and Accounting, Management, Firm capability, Business & Management, MODERATING ROLE, 1503 Business and Management, Corporate strategy, 050211 marketing, Strategic management, Profitability index, PROFITABILITY, 050203 business & management, Panel data
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14
المؤلفون: Lin Dong, André Marchand, Andreas B. Eisingerich, Martin P. Fritze
المصدر: International Journal of Research in Marketing. 36:200-215
مصطلحات موضوعية: Marketing, Value (ethics), Research design, Customer engagement, Engagement, Digital sales, Digital service, Social Sciences, POSITIVE EMOTIONS, Sense of control, Service provider, Gamification, Compulsion, Social relation, BROADEN, Hope, Business economics, ADDICTION, Business & Economics, BENEFITS, Business, Tracking (education), Psychology, 1505 Marketing
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15
المؤلفون: Thomas Foscht, Andreas B. Eisingerich, Xiaochi Sun
مصطلحات موضوعية: Service (business), Marketing, 05 social sciences, Word of mouth, Advertising, Knowledge sharing, 1503 Business and Management, 0502 economics and business, 050211 marketing, Customer satisfaction, Business, 050203 business & management, 1505 Marketing, 1506 Tourism
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16Academic Journal
المؤلفون: C. Whan Park, Deborah J. Macinnis, Joseph Priester, Andreas B. Eisingerich, Dawn Iacobucci, Critical Brand, Equity Drivers
المساهمون: The Pennsylvania State University CiteSeerX Archives
مصطلحات موضوعية: brand management, consumer behavior, marketing strategy, brand attachment, attitude strength C. Whan Park is Joseph A. DeBell Professor of Marketing (e-mail
وصف الملف: application/pdf
Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.694.9260; http://resource.owen.vanderbilt.edu/facultyadmin/data/research/2396full.pdf
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17eBook
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18Academic Journal
المؤلفون: Andreas B. Eisingerich, Simon J. Bell
المساهمون: The Pennsylvania State University CiteSeerX Archives
مصطلحات موضوعية: customer trust
وصف الملف: application/pdf
Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.547.6326; http://www.producao.ufrgs.br/arquivos/disciplinas/495_serv_20090518_05_journal_of_service_research_-_perceiving_quality.pdf
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19
المؤلفون: Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh, Jaka Levstek
المصدر: Business Horizons. 61:73-84
مصطلحات موضوعية: Leverage (finance), IMPACT, media_common.quotation_subject, Customer trust, Social Sciences, Transparency in business, PRODUCT, Business economics, Business & Economics, 0502 economics and business, Customer reviews, QUALITY, Business, KNOWLEDGE, Public disclosure, Business and International Management, Marketing, Praise, Empirical evidence, 1505 Marketing, media_common, business.industry, 05 social sciences, Public relations, Business & Management, Publishing, 1503 Business and Management, 050211 marketing, Objective information, TRUST, Benchmark data, 050203 business & management
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20
مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Sociology and Political Science, Social Sciences, material ownership reduction, Context (language use), MUSIC, Business economics, Brand community, Sharing economy, Business & Economics, 0502 economics and business, CUSTOMERS, Business, access-based services, BRAND COMMUNITY, VALIDITY, 1505 Marketing, 1504 Commercial Services, Consumption (economics), Marketing, SYMBOLIC SELF-COMPLETION, 05 social sciences, Advertising, CONSUMPTION, sharing economy, Popularity, ATTACHMENT, CONTEXT, psychological ownership, COMMON METHOD BIAS, IDENTITY, 050211 marketing, 050203 business & management, Information Systems