نتائج البحث - "Alokparna Basu Monga"

المساهمون: Gürhan-Canlı, Zeynep (ORCID 0000-0001-7952-2781 & YÖK ID 16135), Monga, Alokparna Basu, College of Administrative Sciences and Economics, Department of Business Administration, Department of Marketing

المصدر: Journal of Marketing Research

مصطلحات موضوعية: Marketing, Brand Extensions, Mating, Mind-Set, Gender, Creativity, Economics and Econometrics, Prestige, media_common.quotation_subject, Brand architecture, Advertising, Brand extension, Perception, Business, Business and International Management, Situational ethics, Architecture, Psychology, Social psychology, media_common

وصف الملف: pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6697db4feb64d0a093cfa0cc7cdd78f5
https://doi.org/10.1509/jmr.09.0515

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5

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

المؤلفون: Andrew M. Kaikati, Carlos J. Torelli, Alokparna Basu Monga

المصدر: Journal of Consumer Research. 38:948-963

مصطلحات موضوعية: Marketing, Economics and Econometrics, Status quo, business.industry, media_common.quotation_subject, Brand awareness, Brand management, Corporate branding, Arts and Humanities (miscellaneous), Dominance (economics), Anthropology, Openness to experience, Corporate social responsibility, Brand equity, Business and International Management, business, Psychology, Social psychology, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5db2f3efe59c652d0728a4ee39dbc075
https://doi.org/10.1086/660851

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6

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

المؤلفون: Deborah Roedder John, Alokparna Basu Monga

المصدر: Journal of Marketing. 74:80-92

مصطلحات موضوعية: Holistic thinking, Marketing, Brand extension, Prestige, Advertising, Business and International Management, Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40fedf659669f69dc689298053b494b0
https://doi.org/10.1509/jmkg.74.3.080

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7

Consumer Responses to Brand Failures: The Neglected Role of Honor Values

المؤلفون: Frank May, Alokparna Basu Monga, Kartik Kalaignanam

مصطلحات موضوعية: Brand management, business.industry, Brand awareness, Honor, Face (sociological concept), Advertising, Marketing, business, Affect (psychology), Construct (philosophy), Psychology, Practical implications

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ba080b7d9ae7577bb25ae837cf08413b
https://doi.org/10.1108/s1548-643520150000012010

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8

Academic Journal

Response to Retailer Use of Cause-Related Marketing: Is More Fit Better? ‖ Journal of

المؤلفون: Carlos J. Torelli, Alokparna Basu Monga, Andrew M. Kaikati, Motivation To Behavior, Ed. Peter M. Gollwitzer, John A. Bargh, New York Guilford, Michael J, Andrew T. Norman, Anthony D. Miyazaki

المساهمون: The Pennsylvania State University CiteSeerX Archives

المصدر: http://www.jcr-admin.org/files/references/082411022300Torelli.pdf.

وصف الملف: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.686.9100; http://www.jcr-admin.org/files/references/082411022300Torelli.pdf

الاتاحة: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.686.9100
http://www.jcr-admin.org/files/references/082411022300Torelli.pdf

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9

Academic Journal

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

المؤلفون: Alokparna Basu Monga, Deborah Roedder John

المساهمون: The Pennsylvania State University CiteSeerX Archives

المصدر: http://www.csom.umn.edu/assets/164421.pdf.

مصطلحات موضوعية: brand extensions, prestige brands, functional brands, analytic thinking

وصف الملف: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.173.172; http://www.csom.umn.edu/assets/164421.pdf

الاتاحة: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.173.172
http://www.csom.umn.edu/assets/164421.pdf

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10

Academic Journal

Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

المؤلفون: Alokparna Basu Monga, Deborah Roedder John

Relation: http://dx.doi.org/10.1086/510227

الاتاحة: https://doi.org/10.1086/510227

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11

WHEN DOES NEGATIVE BRAND PUBLICITY HURT? The Moderating Influence of Analytic Versus Holistic Thinking

المؤلفون: Alokparna Basu Monga, Deborah Roedder John

مصطلحات موضوعية: Marketing, Negative information, media_common.quotation_subject, Negative publicity, Advertising, Context (language use), Style (sociolinguistics), Holistic thinking, Brand publicity, holistic thinking, Perception, jel:M37, Psychology, Social psychology, Publicity, Applied Psychology, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35042f6f8f274790560d2233f9203c8b
http://business.utsa.edu/wps/mkt/0044MKT-374-2008.pdf

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