المؤلفون: Danatzis, Ilias, Chandler, Jennifer D., Akaka, Melissa A., Ng, Irene C. L.

المصدر: MIS Quarterly; Dec2024, Vol. 48 Issue 4, p1771-1802, 32p, 13 Color Photographs

المؤلفون: Akaka, Melissa, Schau, Hope, Vargo, Stephen

مصطلحات موضوعية: Collaboration Ecosystems

وصف الملف: application/pdf

Relation: Proceedings of the 57th Hawaii International Conference on System Sciences; 29bbb228-82ed-4443-bc7b-d051eb808033; https://hdl.handle.net/10125/106410

الاتاحة: https://hdl.handle.net/10125/106410

المؤلفون: Akaka, Melissa, Schau, Hope

مصطلحات موضوعية: Electronic Marketing

وصف الملف: application/pdf

Relation: Proceedings of the 57th Hawaii International Conference on System Sciences; 8d2325f7-60d4-44e6-90af-94ae97951f54; https://hdl.handle.net/10125/106909

الاتاحة: https://hdl.handle.net/10125/106909

المؤلفون: Sebesta, John, Akaka, Melissa

مصطلحات موضوعية: Collaboration Ecosystems, collaboration, entrepreneurial ecosystem, multi-level process

وصف الملف: application/pdf

Relation: Proceedings of the 57th Hawaii International Conference on System Sciences; 703644d6-418c-44cf-b136-17a91c55acf2; https://hdl.handle.net/10125/106414

الاتاحة: https://hdl.handle.net/10125/106414

المؤلفون: ARCHPRU AKAKA, MELISSA¹ melissa.akaka@du.edu, JENSEN SCHAU, HOPE² hschau@arizona.edu

المصدر: Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p185-200. 16p.

مصطلحات موضوعية: *MARKETING strategy, *CUSTOMER relations, *QUALITATIVE research, *ADVERTISING executives, *CONSUMER behavior, *MARKETING

المؤلفون: Akaka, Melissa, Schau, Hope, Vargo, Stephen

مصطلحات موضوعية: Service Science, institutionalization, internet of things, practice diffusion, service ecosystems, technology adoption

وصف الملف: application/pdf

Relation: Proceedings of the 56th Hawaii International Conference on System Sciences; https://hdl.handle.net/10125/102808

الاتاحة: https://hdl.handle.net/10125/102808
https://doi.org/10.24251/HICSS.2023.178

المؤلفون: Akaka, Melissa Archpru, Schau, Hope Jensen

المصدر: Handbook of Qualitative Research Methods in Marketing ; page 460-470 ; ISBN 9781035302727 9781035302710 9781035302727

الاتاحة: http://dx.doi.org/10.4337/9781035302727.00048
https://www.elgaronline.com/view/book/9781035302727/book-part-9781035302727-48.xml
https://www.elgaronline.com/view/book/9781035302727/9781035302727.xml

المؤلفون: Schau, Hope Jensen, Akaka, Melissa Archpru

المصدر: Handbook of Qualitative Research Methods in Marketing ; page 295-308 ; ISBN 9781035302727 9781035302710 9781035302727

الاتاحة: http://dx.doi.org/10.4337/9781035302727.00033
https://www.elgaronline.com/view/book/9781035302727/book-part-9781035302727-33.xml
https://www.elgaronline.com/view/book/9781035302727/9781035302727.xml

المؤلفون: Schau, Hope Jensen, Luri, Ignacio, Akaka, Melissa Archpru

المصدر: Journal of Service Management ; ISSN 1757-5818

الاتاحة: http://dx.doi.org/10.1108/josm-03-2023-0115
https://www.emerald.com/insight/content/doi/10.1108/JOSM-03-2023-0115/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JOSM-03-2023-0115/full/html

المؤلفون: Akaka, Melissa Archpru (AUTHOR) melissa.akaka@du.edu, Schau, Hope Jensen (AUTHOR), Vargo, Stephen L (AUTHOR)

المصدر: Journal of Consumer Research. Apr2022, Vol. 48 Issue 6, p939-969. 31p. 2 Black and White Photographs, 3 Diagrams, 2 Charts.

مصطلحات موضوعية: *SOCIAL change, *POWER (Social sciences), *CONSUMPTION (Economics), CULTURE diffusion, SURFING, CROSS-cultural communication

المؤلفون: Schau, Hope Jensen¹ (AUTHOR) schauh@uci.edu, Akaka, Melissa Archpru^1,2 (AUTHOR) melissa.akaka@du.edu, Segabinazzi, Rodrigo Costa³ (AUTHOR)

المصدر: Journal of Retailing. Dec2023, Vol. 99 Issue 4, p634-653. 20p.

مصطلحات موضوعية: *GLOCALIZATION, *BRAND name products, *BRANDING (Marketing), *GLOBALIZATION, *BRAND identification

المؤلفون: Akaka, Melissa, Vargo, Stephen, Baskin, Ernest

المصدر: ISBN 9781071909300.

الاتاحة: http://dx.doi.org/10.4135/9781071909300

المؤلفون: Löbler, Helge, Kjellberg, Hans, Storbacka, Kaj, Akaka, Melissa, Chandler, Jennifer, Finch, John, Lindeman, Sara, Mason, Katy, McColl-Kennedy, Janet, Nenonen, Suvi

Thesis Advisors: Universität Leipzig, Hanken School of Economics, University of Hawaii, University of Strathclyde, Lancaster University, University of Queensland

المصدر: Marketing Theory, 2012 June. 12(2):219-223

مصطلحات موضوعية: info:eu-repo/classification/ddc/330, ddc:330, Markt, Zukunft, market, future

الاتاحة: https://ul.qucosa.de/id/qucosa%3A15286
https://ul.qucosa.de/api/qucosa%3A15286/attachment/ATT-0/

المؤلفون: Chandler , Jennifer, Danatzis, Ilias, Wernicke, Carolin, Akaka, Melissa, Reynolds, David

المصدر: Chandler , J , Danatzis , I , Wernicke , C , Akaka , M & Reynolds , D 2019 , ' How Does Innovation Emerge in a Service Ecosystem ' , Journal of Service Research , vol. 22 , no. 1 , pp. 75-89 . https://doi.org/10.1177/1094670518797479

مصطلحات موضوعية: service ecosystems, innovation, institutions, plasticity, Internet-of-Things

وصف الملف: application/pdf

الاتاحة: https://kclpure.kcl.ac.uk/portal/en/publications/311a37e0-d15d-4679-8b5b-1dbd004047ad
https://doi.org/10.1177/1094670518797479
https://kclpure.kcl.ac.uk/ws/files/126963786/How_Does_Innovation_Emerge_CHANDLER_Acc4Aug2018_Epub28Sep2018_GREEN_AAM.pdf
http://wrap.warwick.ac.uk/109276/

المؤلفون: Koskela-Huotari, Kaisa, Akaka, Melissa, Vargo, Stephen Louis

المصدر: Academy of Marketing Science Review. 11(3-4):375-389

URL الوصول: https://research.hhs.se/esploro/outputs/journalArticle/Formalizing-service-dominant-logic-as-a-general/991001480314606056

المؤلفون: Archpru Akaka, Melissa¹ (AUTHOR) melissa.akaka@du.edu, Jensen Schau, Hope² (AUTHOR) schauh@uci.edu

المصدر: Journal of Business Research. Feb2025, Vol. 188, pN.PAG-N.PAG. 1p.

مصطلحات موضوعية: *MARKET capitalization, *SOCIAL structure, GENDER inequality, REPUTATION, WOMEN athletes

المؤلفون: Akaka, Melissa Archpru¹ (AUTHOR) melissa.akaka@du.edu, Vargo, Stephen L.² (AUTHOR), Nariswari, Angeline³ (AUTHOR), O'Brien, Matthew⁴ (AUTHOR)

المصدر: Journal of Macromarketing. Mar2023, Vol. 43 Issue 1, p61-75. 15p.

مصطلحات موضوعية: *CUSTOMER cocreation, *MACROMARKETING, *CONSUMERS, SOCIAL problems

المؤلفون: Akaka, Melissa Archpru, Vargo, Stephen L., Lusch, Robert F.

المصدر: Journal of International Marketing, 2013 Jan 01. 21(4), 1-20.

URL الوصول: https://www.jstor.org/stable/43966462

المؤلفون: Kyungin Ryu, Miller, Elizabeth G., Godfrey, Matthew, Gilly, Mary C., Schau, Hope Jensen, Akaka, Melissa Archpru, Lane, Kristen, Savary, Jennifer, Nielsen, Jesper H., Martinez, Daniel, Olajuwon-Ige, Olamide

المصدر: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p379-401, 23p

مصطلحات موضوعية: BRANDING (Marketing), CONSUMER behavior, SELF-actualization (Psychology), CUSTOMER relations, BRAND loyalty

المؤلفون: Randhawa, Krithika, Wilden, Ralf, Akaka, Melissa Archpru

المصدر: Randhawa , K , Wilden , R & Akaka , M A 2022 , ' Innovation intermediaries as collaborators in shaping service ecosystems : The importance of dynamic capabilities ' , Industrial Marketing Management , vol. 103 , pp. 183-197 . https://doi.org/10.1016/j.indmarman.2022.03.016

مصطلحات موضوعية: Dynamic capability, Market-shaping, Open innovation, Open Service Innovation, Market orientation, Innovation intermediary, innovation

الاتاحة: https://researchers.mq.edu.au/en/publications/9650beb2-7c87-4007-bbd0-401464a5a675
https://doi.org/10.1016/j.indmarman.2022.03.016
http://www.scopus.com/inward/record.url?scp=85127351256&partnerID=8YFLogxK