يعرض 1 - 20 نتائج من 2,871,325 نتيجة بحث عن '"Advertising"', وقت الاستعلام: 0.90s تنقيح النتائج
  1. 1
    Academic Journal
    Referral Contagion: Downstream Benefits of Customer Referrals.

    المؤلفون: Gershon, Rachel (AUTHOR) Rgershon@berkeley.edu, Jiang, Zhenling (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.

    مصطلحات موضوعية: *BUSINESS referrals, *WORD of mouth advertising, *CONSUMERS, *CUSTOMER relations, *CUSTOMER loyalty, *CUSTOMER satisfaction


    أضف إلى المفضلة
  2. 2
    Academic Journal
    The Brand Premium.

    المؤلفون: Boustanifar, Hamid1 (AUTHOR), Kang, Young Dae2 (AUTHOR)

    المصدر: Review of Financial Studies. Jan2025, Vol. 38 Issue 1, p294-336. 43p.

    مصطلحات موضوعية: *BRAND equity, *ABNORMAL returns, *BRAND name products, *EARNINGS forecasting, *EARNINGS announcements, ADVERTISING costs


    أضف إلى المفضلة
  3. 3
    Academic Journal
    Financing an online newsvendor with considering the impact of advertising strategy.

    المؤلفون: Bi, Gongbing1 (AUTHOR), Liu, Yinghui1 (AUTHOR), Wang, Pingfan1 (AUTHOR) wpf1994@mail.ustc.edu.cn

    المصدر: International Journal of Production Research. Oct2024, Vol. 62 Issue 19, p7205-7225. 21p.

    مصطلحات موضوعية: *ADVERTISING management, *SUPPLY chain management, *SUPPLY chains, *ADVERTISING, *NEWSVENDOR model, *RETAIL industry


    أضف إلى المفضلة
  4. 4
    Academic Journal
    Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.

    المؤلفون: Chan, Hang-Yee (AUTHOR) hang_yee.chan@kcl.ac.uk, Boksem, Maarten A.S. (AUTHOR), Venkatraman, Vinod (AUTHOR), Dietvorst, Roeland C. (AUTHOR), Scholz, Christin (AUTHOR), Vo, Khoi (AUTHOR), Falk, Emily B. (AUTHOR), Smidts, Ale (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p891-913. 23p.

    مصطلحات موضوعية: *ADVERTISING, *CONSUMER attitudes, VIDEOS, FUNCTIONAL magnetic resonance imaging, EMOTIONS, MEMORY


    أضف إلى المفضلة
  5. 5
    Academic Journal
    The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study.

    المؤلفون: Lee, Seungji1 (AUTHOR), Kim, Jooyoung2 (AUTHOR), Read, Glenna L.2 (AUTHOR), Kim, Sung-Phil1 (AUTHOR) spkim@unist.ac.kr

    المصدر: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p342-356. 15p.

    مصطلحات موضوعية: *INTERNET advertising, *ADVERTISING, *INFORMATION processing, ENCODING, EMOTIONS, VIDEOS, ELECTROENCEPHALOGRAPHY


    أضف إلى المفضلة
  6. 6
    Academic Journal
    Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.

    المؤلفون: Fong, Jessica (AUTHOR) jyfong@umich.edu, Guo, Tong (AUTHOR), Rao, Anita (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p659-681. 23p.

    مصطلحات موضوعية: *CONSUMER goods, *FALSE advertising, *CONSUMER behavior, MISINFORMATION, SOCIAL media


    أضف إلى المفضلة
  7. 7
    Academic Journal
    The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective.

    المؤلفون: Fletcher-Brown, Judith1 (AUTHOR) judith.fletcher-brown@port.ac.uk, Middleton, Karen1 (AUTHOR), Thompson-Whiteside, Helen1 (AUTHOR), Turnbull, Sarah1 (AUTHOR), Tuan, Annamaria2 (AUTHOR), Hollebeek, Linda D.3,4,5,6,7,8 (AUTHOR)

    المصدر: Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p491-510. 20p.

    مصطلحات موضوعية: *ADVERTISING campaigns, *CONSUMERS, *INSTITUTIONAL logic, *DATA analysis, THEMATIC analysis


    أضف إلى المفضلة
  8. 8
    Academic Journal
    The Transmission of Advertising by Word of Mouth.

    المؤلفون: East, Robert1 (AUTHOR) R.East@kingston.ac.uk

    المصدر: International Journal of Market Research. Jul2024, Vol. 66 Issue 4, p378-382. 5p.

    مصطلحات موضوعية: *ADVERTISING, ARGUMENT


    أضف إلى المفضلة
  9. 9
    Academic Journal
    Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising.

    المؤلفون: Varman, Rohit (AUTHOR) r.varman@bham.ac.uk, Belk, Russell W (AUTHOR), Sreekumar, Hari (AUTHOR)

    المصدر: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p362-382. 21p.

    مصطلحات موضوعية: *ADVERTISING, *CONSUMPTION (Economics), *CONSUMER attitudes, FRAMES (Social sciences), POSTCOLONIALISM, CLASSISM, COLORISM, RESPECT, NEOCOLONIALISM

    مصطلحات جغرافية: INDIA


    أضف إلى المفضلة
  10. 10
    Academic Journal
    Leveraging Digital Advertising Platforms for Consumer Research.

    المؤلفون: Braun, Michael (AUTHOR) braunm@smu.edu, Langhe, Bart de (AUTHOR), Puntoni, Stefano (AUTHOR), Schwartz, Eric M (AUTHOR)

    المصدر: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p119-128. 10p.

    مصطلحات موضوعية: *ADVERTISING, *CONSUMER research, *MARKETING, *CONSUMER behavior, DIGITAL technology, RESEARCH methodology, EXPERIMENTAL design


    أضف إلى المفضلة
  11. 11
    Academic Journal
    Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness.

    المؤلفون: Zhou, Xuan1 (AUTHOR) ZHOU0352@e.ntu.edu.sg, Lou, Chen1 (AUTHOR), Huang, Xun1 (AUTHOR)

    المصدر: Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p183-199. 17p.

    مصطلحات موضوعية: *ADVERTISING effectiveness, *AWARENESS advertising, *BRANDING (Marketing), *CONSUMERS, FRAMES (Social sciences)


    أضف إلى المفضلة
  12. 12
    Academic Journal
    When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects.

    المؤلفون: van Berlo, Zeph M. C.1 (AUTHOR) Z.M.C.vanBerlo@uva.nl, Meijers, Marijn H. C.1 (AUTHOR), Eelen, Jiska2 (AUTHOR), Voorveld, Hilde A. M1 (AUTHOR), Eisend, Martin3,4 (AUTHOR)

    المصدر: Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p278-295. 18p.

    مصطلحات موضوعية: *CONSUMER attitudes, *AWARENESS advertising, *BRAND name products, *ADVERTISING, STRUCTURAL equation modeling


    أضف إلى المفضلة
  13. 13
    Academic Journal
    Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.

    المؤلفون: Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR)

    المصدر: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p.

    مصطلحات موضوعية: *INTERNET advertising, *NATIVE advertising, *RECOMMENDER systems, *IN-stream advertising, *ARTIFICIAL intelligence, *CLICK through rate, SUBSCRIPTION Internet services


    أضف إلى المفضلة
  14. 14
    Academic Journal
    Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising: Will the Match Lead to Persuasive Outcomes by Consumers?

    المؤلفون: CHUNG IN (HAZEL) YUN1 ciyun1226@gmail.com, POUNDERS, KATHRYNN1 kate.pounders@utexas.edu

    المصدر: Journal of Advertising Research. Mar2024, Vol. 64 Issue 1, p103-116. 14p.

    مصطلحات موضوعية: *GREEN marketing, *GREEN product advertising, *PUBLIC service advertising, *ADVERTISING effectiveness, FRAMES (Social sciences)


    أضف إلى المفضلة
  15. 15
    Academic Journal
    How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness: Consumer Response to Social and Mass Media Promotion for Pregnancy Screening Programs.

    المؤلفون: NORTHCOTT, CELINE1 celine.northcott@sahmri.com, MIDDLETON, PHILIPPA2 philippa.middleton@sahmri.com, MAKRIDES, MARIA2 maria.makrides@sahmri.com, SIMMONDS, LUCY3 lucy.simmonds@flinders.edu.au

    المصدر: Journal of Advertising Research. Mar2024, Vol. 64 Issue 1, p18-38. 21p.

    مصطلحات موضوعية: *ADVERTISING effectiveness, *ADVERTISING campaigns, OMEGA-3 fatty acids, HEALTH promotion, MATERNAL health, MEDICAL screening, FRAMES (Social sciences)


    أضف إلى المفضلة
  16. 16
    Academic Journal
    The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes: Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging.

    المؤلفون: PETIT, OLIVIA1 olivia.petit@kedgebs.com, OTTERBRING, TOBIAS2 tobias.otterbring@uia.no

    المصدر: Journal of Advertising Research. Mar2024, Vol. 64 Issue 1, p4-17. 14p.

    مصطلحات موضوعية: *ADVERTISING campaigns, *CONSUMER attitudes, *PRODUCT attributes, HEALTH promotion, METAPHOR, CIGARETTE advertising


    أضف إلى المفضلة
  17. 17
    Dissertation/ Thesis
    The Determining Factors Of Multinational Companies' Social Network Advertising Content And Its Impact On Customer Brand Engagement

    المؤلفون: Tiballi Junior, Paulo Celso

    Thesis Advisors: Rialp Criado, Josep

    المصدر: TDX (Tesis Doctorals en Xarxa)

    مصطلحات موضوعية: Estratègia de màrqueting digit, Digital marketing strategy, Estrategia de marketing digita, Publicitat a les xarxes social, Social network advertising, Publicidad en redes sociales, Compromís amb el client, Customer engagement, Compromiso del cliente, Ciències Humanes

    وصف الملف: application/pdf

    URL الوصول: http://hdl.handle.net/10803/693177

    View record in TDX

    أضف إلى المفضلة
  18. 18
    Dissertation/ Thesis
    Publicidad social con valores y su influencia en la implicación de los jóvenes colombianos con la causa promovida

    المؤلفون: Hernández Silva, María Camila

    Thesis Advisors: Lázaro, Patrícia

    المصدر: TDX (Tesis Doctorals en Xarxa)

    مصطلحات موضوعية: Publicitat social, Social advertising, Publicidad social, Valors, Values, Valores, Causes socials, Social causes, Causas sociales, Ciències Socials

    وصف الملف: application/pdf

    URL الوصول: http://hdl.handle.net/10803/692750

    View record in TDX

    أضف إلى المفضلة
  19. 19
    Academic Journal
    Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.

    المؤلفون: Jiang, Hui (AUTHOR) fidojianghui@hotmail.com, Messinger, Paul R. (AUTHOR), Liu, Yifei (AUTHOR), Lu, Zhibin (AUTHOR), Yang, Shuiqing (AUTHOR), Li, Gang (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p271-289. 19p.

    مصطلحات موضوعية: *ADVERTISING, *NEW product development, *CONSUMERS, *SHOPPING, INTENTION, PERSUASION (Psychology)


    أضف إلى المفضلة
  20. 20
    Academic Journal
    Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands.

    المؤلفون: Jones, Niusha (AUTHOR) niushajones@boisestate.edu, Kidwell, Blair (AUTHOR), Hamby, Anne (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p330-348. 19p.

    مصطلحات موضوعية: *ADVERTISING, *BRAND name products, *CONSUMERS, SUCCESS, FAILURE (Psychology), ACHIEVEMENT, MASCULINITY


    أضف إلى المفضلة
أدوات البحث: أحصل على تغذية RSS – أرسل هذا البحث بالبريد الإلكتروني – حفظ البحث – جدول التنبيهات: لا شيء