المؤلفون: Scheerman, Janneke, Lid lectoraat, Qari, Alaa H., Overig, Varenne, Benoit, Overig, Bijwaard, Harmen, Lector, Swinckels, Laura, Lid lectoraat, Giraudeau, Nicolas, Overig, Meijel,van, B.K.G. (Berno), Lector, Rodríguez Marino, Overig

المساهمون: Domein Gezondheid, Sport en Welzijn, Hogeschool Inholland, GGZ-Verpleegkunde, Hogeschool Inholland@@@Domein Gezondheid, Sport en Welzijn

المصدر: MDPI: International Journal of Environmental Research and Public Health. 2024(407):1-24

مصطلحات موضوعية: telemedicine, remote care, digital technology, teledentistry, oral health, dental, telehealth, review, digital health, ad effectiveness

URL الوصول: https://surfsharekit.nl/public/fac61a67-f754-4ff2-a46b-f7d863d4ff71
https://surfsharekit.nl/objectstore/979826ed-92ab-4cd8-a683-e0cc32b6e320

الاتاحة: http://www.hbo-kennisbank.nl/en/page/hborecord.view/?uploadId=sharekit_inholland:oai:surfsharekit.nl:fac61a67-f754-4ff2-a46b-f7d863d4ff71

المؤلفون: Hsu, Chiung-Wen

المصدر: Aslib Journal of Information Management, 2023, Vol. 76, Issue 3, pp. 477-497.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AJIM-03-2022-0108

المؤلفون: Sharma, Nazuk, Stock, James R.

المصدر: Journal of Consumer Marketing, 2022, Vol. 39, Issue 4, pp. 345-357.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-04-2020-3776

المؤلفون: Euis Tati Haryani, Monika Indrasari, Dwi Harini, Hendri Sucipto, Nur Khojin

المصدر: Jurnal of Management and Social Sciences; Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences; 125-146 ; 2964-2159 ; 2964-2043 ; 10.59031/jmsc.v1i4

مصطلحات موضوعية: advertising creativity, element of humor, ad appeal, ad effectiveness

وصف الملف: application/pdf

Relation: https://jurnal.aksaraglobal.co.id/index.php/jmsc/article/view/365/327; https://jurnal.aksaraglobal.co.id/index.php/jmsc/article/view/365

الاتاحة: https://jurnal.aksaraglobal.co.id/index.php/jmsc/article/view/365

المؤلفون: Khoso, Ubedullah, Tafani, Eric, Qazi Shabir, Asim

المساهمون: Institut d'Administration des Entreprises (IAE) - Aix-en-Provence (AMU IAE), Aix Marseille Université (AMU)

المصدر: ISSN: 1069-031X.

مصطلحات موضوعية: Ad effectiveness, scarcity appeal, culture, self-construal, need for uniqueness, susceptibility to normative influence, product visibility, [QFIN]Quantitative Finance [q-fin]

Relation: hal-04261221; https://amu.hal.science/hal-04261221; https://amu.hal.science/hal-04261221/document; https://amu.hal.science/hal-04261221/file/SCARCITY%20APPEALS%20IN%20CROSS%20CULTURAL%20SETTINGS.pdf

الاتاحة: https://amu.hal.science/hal-04261221
https://amu.hal.science/hal-04261221/document
https://amu.hal.science/hal-04261221/file/SCARCITY%20APPEALS%20IN%20CROSS%20CULTURAL%20SETTINGS.pdf
https://doi.org/10.1177/1069031X231191100

المؤلفون: Mohamed Abdelazim Abo El-Naga, Marwa Tarek Abd El Azeem, Rana Wagdi Abdel-moneam

المصدر: International Journal of Social Science and Human Research, 05(05), 1610-1631, (2022-05-09)

مصطلحات موضوعية: Ad effectiveness, Attitude toward the ad, Intrusiveness, Loyalty intentions, social media platforms, product involvement, ad formats

Relation: https://doi.org/10.5281/zenodo.6532007; https://doi.org/10.5281/zenodo.6532008; oai:zenodo.org:6532008

الاتاحة: https://doi.org/10.5281/zenodo.6532008

المؤلفون: Auvarda, Charissa, Irwansyah

المصدر: Jurnal Studi Komunikasi; Vol. 6 No. 1 (2022); 291-314 ; 2549-7626 ; 2549-7294 ; 10.25139/jsk.v6i1

مصطلحات موضوعية: ad effectiveness, retargeting, data mining, reminders

وصف الملف: application/pdf

Relation: https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4444/2145; https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4444

الاتاحة: https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4444

المؤلفون: Mohamed Abdelazim Abo El-Naga, Marwa Tarek Abd El Azeem, Rana Wagdi Abdel-moneam

المصدر: International Journal of Social Science and Human Research, 05(05), 1844-1870, (2022-05-25)

مصطلحات موضوعية: Ad effectiveness, perceived ad informativeness, perceived ad entertainment, Loyalty intentions, social media platforms, online customer engagement, vividness, interactivity

Relation: https://doi.org/10.5281/zenodo.6579982; https://doi.org/10.5281/zenodo.6579983; oai:zenodo.org:6579983

الاتاحة: https://doi.org/10.5281/zenodo.6579983

المؤلفون: Belanche, Daniel, Cenjor, Isabel, Pérez-Rueda, Alfredo

المصدر: Spanish Journal of Marketing -ESIC, 2019, Vol. 23, Issue 1, pp. 69-94.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-09-2018-0042

المؤلفون: Daniel Belanche, Isabel Cenjor, Alfredo Pérez-Rueda

المصدر: Spanish Journal of Marketing-ESIC, Vol 23, Iss 1, Pp 69-94 (2019)

مصطلحات موضوعية: ad effectiveness, attitude toward the ad, intrusiveness, loyalty, instagram stories, facebook, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2444-9695; https://doaj.org/toc/2444-9709

URL الوصول: https://doaj.org/article/72fcb0da821341e8ad4e7cfe133ced0a

المؤلفون: Pleyers, Gordy, Vermeulen, Nicolas

المساهمون: UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations

المصدر: International Journal of Marketing Research, Vol. 63, no. 3, p. 335–352 (2021)

مصطلحات موضوعية: ad effectiveness, attention, eye-tracking, interactivity, online media

Relation: boreal:220051; http://hdl.handle.net/2078.1/220051; urn:ISSN:1470-7853; urn:EISSN:2515-2173

الاتاحة: http://hdl.handle.net/2078.1/220051
https://doi.org/10.1177/1470785319867640

المؤلفون: Rybáček, Kryštof

المساهمون: Malvotová, Pavla, Lupač, Petr

مصطلحات موضوعية: efektivita kampaní|sdělení reklamy|analýza scén videa|brand lift|vyčnívání značky, ad effectiveness|ad messages|video segments analysis|brand lift|brand salience

وصف الملف: application/pdf

Relation: http://hdl.handle.net/20.500.11956/188562; 260114

الاتاحة: https://hdl.handle.net/20.500.11956/188562

المؤلفون: Aakash Kamble, Aatish Zagade, Nayna Abhang

المصدر: Management Science Letters, Vol 7, Iss 10, Pp 479-486 (2017)

مصطلحات موضوعية: Dual mediation hypothesis, Celebrity endorsements, Ad effectiveness, Brand affections, Consumer behavior, Business records management, HF5735-5746

وصف الملف: electronic resource

Relation: http://www.growingscience.com/msl/Vol7/msl_2017_28.pdf; https://doaj.org/toc/1923-9335; https://doaj.org/toc/1923-9343

URL الوصول: https://doaj.org/article/f54d344e433648a8876f295fe957abde

المؤلفون: Brahim Chekima, Fatima Zohra Chekima, Azaze-Azizi Abdul Adis

المصدر: Journal of Social and Political Sciences, 3(4), 1507-1515, (2020-11-30)

مصطلحات موضوعية: Cosmetics, Social Media Influencer, Attractiveness, Trustworthiness, Expertise, Ad Effectiveness, Purchase Intention

Relation: https://doi.org/10.31014/aior.1992.03.04.298; oai:zenodo.org:4295801

الاتاحة: https://doi.org/10.31014/aior.1992.03.04.298

المؤلفون: Zanon, Johanna, Teichmann, Karin

المصدر: International Journal of Culture, Tourism and Hospitality Research, 2016, Vol. 10, Issue 4, pp. 410-423.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJCTHR-07-2016-0067

المؤلفون: Belanche Gracia, Daniel, Flavián Blanco, Carlos, Pérez-Rueda, Alfredo, Rondán Cataluña, Francisco Javier (Coordinador)

المساهمون: Rondán Cataluña, Francisco Javier

مصطلحات موضوعية: Publicidad, Neuromarketing, YouTube, Efectividad publicitaria, Advertising, Ad effectiveness

وصف الملف: application/pdf

Relation: XXIX Congreso de Marketing AEMARK (2017), p 368-374; Madrid

الاتاحة: https://idus.us.es/xmlui/handle//11441/78035

المؤلفون: Girish Mallapragada, Anwesha De, Beth L. Fossen

المصدر: Marketing Science. 40:305-324

مصطلحات موضوعية: Marketing, 05 social sciences, Advertising, Politics, TELEVISION ADVERTISING, QUASI-EXPERIMENT, TELEVISION ADVERTISING, QUASI-EXPERIMENT, AD EFFECTIVENESS, ONLINE WORD-OF-MOUTH, POLITICAL MARKETING, POLITICAL MARKETING, Political science, ONLINE WORD-OF-MOUTH, 0502 economics and business, AD EFFECTIVENESS, 050211 marketing, 050207 economics, Business and International Management, Television advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b60c15469468619581411c1c48698aa
https://doi.org/10.1287/mksc.2020.1260

المؤلفون: Li, Kang, Shen, Fuyuan

المصدر: All Works

مصطلحات موضوعية: soft-text native advertising, hard-sell advertising, social media, mobile media, engagement metrics, ad effectiveness, Business

Relation: https://zuscholars.zu.ac.ae/works/5619; https://doi.org/10.1080/10496491.2023.2168325

الاتاحة: https://zuscholars.zu.ac.ae/works/5619
https://doi.org/10.1080/10496491.2023.2168325

المؤلفون: Werner Reinartz, Maren Becker, Norris I. Bruce

المساهمون: Marketing

المصدر: Journal of Marketing Research, 57(2), 236-256. American Marketing Association
Bruce, N I, Becker, M & Reinartz, W 2020, ' Communicating Brands in Television Advertising ', Journal of Marketing Research, vol. 57, no. 2, pp. 236-256 . https://doi.org/10.1177/0022243719892576

مصطلحات موضوعية: Economics and Econometrics, Gross rating point, media_common.quotation_subject, Brand awareness, brand communication, Logo, 01 natural sciences, Dirichlet process mixtures, 010104 statistics & probability, 0502 economics and business, Agency (sociology), 0101 mathematics, Business and International Management, Duration (project management), Function (engineering), sparse Tobit factor model, media_common, Marketing, ad content, ad effectiveness, Salience (language), 05 social sciences, Advertising, Product (business), 050211 marketing, sequential Monte Carlo methods, Psychology, nonparametric factors

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a73c43a8341d6a2bcbcec1ab919f2b2a
http://www.scopus.com/inward/record.url?scp=85083782761&partnerID=8YFLogxK

المؤلفون: Charissa Auvarda, Irwansyah Irwansyah

المصدر: Jurnal Studi Komunikasi; Vol. 6 No. 1 (2022); 291-314

مصطلحات موضوعية: ad effectiveness, data mining, reminders, ComputingMilieux_MISCELLANEOUS, ad advertising, retargeting

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::774f97d569c455a3607298ef17ed47fd
https://ejournal.unitomo.ac.id/index.php/jsk/article/view/3509